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PODCAST

Mixed Signals from Semafor Media

Semafor Podcasts

Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.

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All Episodes

46:58

How to Make Money in Media, with Kara Swisher

Mixed Signals from Semafor Media ·

2025/01/31

Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to build brands like hers. She’s also got unexpectedly kind words for how Rupert Murdoch – “Uncle Satan” as

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40:08

How the Creator Economy Has Transformed Advertising

Mixed Signals from Semafor Media ·

2025/01/24

This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.Find us on X:

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42:04

Davos, the Inauguration, and Media’s Place in the New...

Mixed Signals from Semafor Media ·

2025/01/17

As the second inauguration of Donald Trump approaches and global leaders head to Davos, Switzerland for the World Economic Forum, we at Mixed Signals want to know: what will media’s role be in an increasingly unstable era? And will it bring more order or disorder for global politics? To discuss this, Ben and Max bring on political risk advisor Ian Bremmer of the Eurasia Group. They talk about how global leaders are engaging with new media and if digital media is shaping global politics, or vice

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42:31

How Technology Will Shape Media in 2025, with Jessica...

Mixed Signals from Semafor Media ·

2025/01/10

This year’s Consumer Electronics Show (CES) showcased an array of new gadgets, screens, and robots – but will any of them impact how and what we consume? Or will the real changes come from Washington, where the big tech companies from Meta to Amazon seem to be targeting their attention? To discuss all the ways that tech and tech leaders will impact the media industry this year and beyond, Ben and Max talk to Jessica Lessin, founder and CEO of The Information. And Max hits the ground running with his

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46:30

How Dating Apps Survive in the Age of Digital...

Mixed Signals from Semafor Media ·

2025/01/03

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take

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54:03

Ozy Founder Gets Prison Time: What Digital Media’s...

Mixed Signals from Semafor Media ·

2024/12/20

On Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what

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56:06

How YouTube Became TV – with Colin and Samir

Mixed Signals from Semafor Media ·

2024/12/13

YouTube and podcasts have come fully of age as dominant forms of media, and legacy media companies are frantic to buy their way in. Ben and Nayeema tackle this with Colin and Samir, two veteran YouTubers and media thinkers who have spent years helping their peers figure out digital media. They talk about this latest rise of YouTube, the reality of revenue-backed creative, and what legacy media gets wrong about digital creators. It’s a conversation so compelling that… Nayeema reveals she might try to

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47:15

Elon Musk Is Today’s Ted Turner, and Legacy Media Is...

Mixed Signals from Semafor Media ·

2024/12/06

Mixed Signals is back for Season 2, and this season we’re following the money in the changing media business. What happens now, after the clear win by podcasts and YouTubers in the election? Is it the end of legacy media, for real this time? And can advertisers keep up with audiences’ evolving media diet? To kick off this conversation, Ben and Nayeema bring on author, New Yorker writer, and media savant, Ken Auletta, who’s been examining the industry since the 90s. They talk about if and how this

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63:41

Post-Election: Escapism, Resistance, and Cheeseburgers

Mixed Signals from Semafor Media ·

2024/11/08

The 2024 election cycle is finally over – so, what’s coming to your screens next? Today, Ben and Nayeema dissect what the media learned from 2024 and where we go from here. They first chat to Max Tani about the news media, and then sit down with Ankler Media’s Janice Min – who has been reporting on (and embedded in) Hollywood culture for decades. The conversation tackles whether politics and art stay linked or divorce, if Donald Trump will wake up “wokeism” again or if Americans will turn to

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61:54

Election 2024: What You’re NOT Seeing

Mixed Signals from Semafor Media ·

2024/11/01

In a noisy election cycle it’s hard to find signals — even of the mixed variety. Today, Ben and Nayeema sit down with reporters David Weigel and Max Tani to parse what you’re not seeing, from the “insane” tv ads at a Pittsburgh Steelers game and the print ads in an Arizona nail salon, to an unpublished Washington Post endorsement that was quashed by Jeff Bezos. One of these things may decide the election, and another could shape the blamegame that follows.If you have a tip or a comment, please

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49:45

Is Fox News Winning the Election? Inside the Network...

Mixed Signals from Semafor Media ·

2024/10/25

With recent appearances from Kamala Harris, Donald Trump, JD Vance and Tim Walz, it looks like Fox is dominating this election. Ben and Nayeema investigate the channel’s durability despite massive lawsuits, MeToo scandals, and star exits from Tucker Carlson, Bill O’Reilly and Megyn Kelly. To go inside the machine, they talk to former “O’Reilly Factor” and “The Five” producer Nate Fredman (who spent nearly 20 years at the network) about what makes Fox tick — and stick.Stick around for Ben and

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55:27

Media Bias from the Middle East to Manhattan, with...

Mixed Signals from Semafor Media ·

2024/10/11

Ben and Nayeema take on the critique of bias in the media with The Economist's James Bennet —a conversation that always seems timely, but especially so right now, weeks away from a US election and with an expanding conflict in the Middle East. To help make sense of what we see as media bias and the moral questions that journalists grapple with every day, James shares his experience as the Jerusalem Bureau Chief at The New York Times. He continued to be at the fulcrum of this discourse when he was

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50:44

How AI Cures Writer’s Block

Mixed Signals from Semafor Media ·

2024/10/04

Ben and Nayeema tackle the emerging AI battle between machines and humans, a topic that was glaringly absent from this week’s Veep debates but is at the center of everything from the dockworkers’ strike to Hollywood’s grand plans. To figure out how long they and the creative and media elite have job security, they speak with Pulitzer Prize-winning novelist and playwright Ayad Akhtar whose latest play, McNEAL, wrestles with AI and ethics.And for Blindspots, Max spills on what film you need to see …

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53:00

Can Centrism Go Viral? With The Bulwark’s Tim Miller

Mixed Signals from Semafor Media ·

2024/09/27

Ben and Nayeema discuss a reporter’s digital dalliance with RFK. Jr, and what it says — and doesn’t — about journalism. Then they bring on Tim Miller, host of The Bulwark Podcast, and a star of the anti-MAGA movement. They ask: Is the hot new space in the media, and on YouTube, in the political center? Finally, Max joins in for Blindspots to get quick takes on VP Harris’ decision to guest on the All The Smoke podcast.If you have a tip or a comment, email us mixedsignals@semafor.com Find us on X:

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51:08

A Safe Space for CEOs (and Politicians?) with...

Mixed Signals from Semafor Media ·

2024/09/20

On the heels of Mark Zuckerberg’s live interview with the Acquired podcast, hosted at a packed Chase Center in San Francisco, Ben and Nayeema explore the icy relationship between traditional media and big tech. Why are Silicon Valley’s CEOs more likely to be found gabbing on a podcast about their fashion choices than quoted in the New York Times? When did the media and tech breakup, who is to blame, and who wins and loses when hard questions are optional? To answer these questions, they talk to a

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42:13

It’s a Man Eat Dog World, with Food Critic Pete Wells

Mixed Signals from Semafor Media ·

2024/09/13

After a quick review of what moderator lessons and memes will stick from this week’s debate, Ben and Nayeema turn to New York Times reporter and former restaurant critic Pete Wells to explore the fight between the new wave of influencers and the old guard of gatekeepers in food. On the menu: the health hazards of criticism, how celebrity chefs and TikTokers altered the power of his seat and whether diversifying food reviews in the midst of the culture wars were “DEI,” “virtue signaling” or simply —

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50:40

The Sports Boom — Football, Pickleball, Tennis and,...

Mixed Signals from Semafor Media ·

2024/09/06

If you feel surrounded by sports on all sides, losing the battle to keep up with new leagues (hello pro pickleball?), athlete-influencers post-game podcasts, and who’s getting paid what, you’re not alone. Sports is swallowing media, and swallowing our lives. This week, Ben and Nayeema explore whether the sports boom is driven by culture or by commerce, and if this boom might be a bubble. To help figure it out, they bring on John Skipper, former President of ESPN and current founder and CEO

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56:13

Can Kamala Keep It Up? With Tommy Vietor

Mixed Signals from Semafor Media ·

2024/08/23

Ben and Nayeema tape from the Democratic National Convention, breaking down the positive vibes, rise of the credentialed TikTok creator and what Trump is up to on the outside of this bubble. Tommy Vietor joins them to discuss what sway he and his fellow Pod Save America hosts have with Obama, why the DNC is tuning out Gaza protesters, and whether the party’s newfound unity around Kamala Harris can last through November 5. Finally, fresh off a GQ photoshoot, Max joins the podcast to talk style and

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47:12

Hacks, Olympics, and “Boomscrolling”

Mixed Signals from Semafor Media ·

2024/08/16

Fresh off digital detoxes, Ben and Nayeema plug back in to a moment of Olympics patriotism and to a patriotic (?) American media that is refusing to report on the substance of a foreign hacking campaign that targeted former President Trump.This episode digs into the irony of the media’s glee at the 2016 DNC hack – and the careful treatment of the Trump campaign hack of today. Eight years ago Wikileaks dumped a trove of emails before the public, leading to revelations about Hillary Clinton’s

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49:19

COVID Special — what the media got wrong, and right,...

Mixed Signals from Semafor Media ·

2024/08/02

COVID-19 feels like ancient history, but its effects linger — including what the pandemic did to citizens’ trust in media. Ben and Nayeema discuss the distrust that came out of the coronavirus pandemic and dig into the role that the media played. They talk to the man who became the center of media scrutiny during the peak of the crisis: Dr. Anthony Fauci, who recently came out with his memoir, On Call: A Doctor's Journey in Public Service. Then for Blindspots, they check in with Donald McNeil Jr.,

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70 results

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