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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

31:36

How Anthropology and Technology Can Perfect Buyer...

Ponderings from the Perch ·

2024/12/13

Understanding consumers beyond traditional market research metrics is important. Perfecting buyer personas requires a deeper dive, and technology can help. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Glimpse Chief Strategy Officer + Chief Client Officer, Adam Bai about the evolution of buyer personas in marketing and how anthropology can perfect them. Traditionally, personas were simplistic stereotypes or

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30:35

Common Misconceptions About LinkedIn

Ponderings from the Perch ·

2024/12/06

Is your LinkedIn profile working against you?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses how LinkedIn serves as more than just a job-hunting platform, positioning it as a powerful tool for networking and social selling at scale. The platform's evolution from a simple job board to a comprehensive professional networking space has created unprecedented opportunities for businesses and individuals to connect, share

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27:44

How Sales and Marketing Effectiveness Turns into...

Ponderings from the Perch ·

2024/11/22

Why are traditional market research firms getting left behind in the industry's rapid evolution?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown, founder of SKAIL, about transforming revenue generation strategies beyond traditional relationship-based selling. The urgency of this transformation is evident in recent industry reports, which show traditional firms growing at just 3% while the overall industry enjoys

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20:42

Content Marketing Strategies for the Market Research...

Ponderings from the Perch ·

2024/11/15

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, along with guest and CRO Stephanie Douglass, discuss implementing the Little Bird Marketing SOAR™ system. The system was created after noting that many companies were implementing the right marketing tactics but in the wrong order, leading to suboptimal results. So if you’re tired of marketing strategies that fail to produce results, this is the episode for you. They discuss the two

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35:07

How to Build Your Social Influence in a Trust Economy

Ponderings from the Perch ·

2024/11/08

Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age. McKinney and Kristian discuss how the trust economy is revolutionizing business relationships and

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24:59

Best Practices for Successful Account Based Marketing...

Ponderings from the Perch ·

2024/10/25

Ready to stop chasing every lead and focus on the ones that matter? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CRO Stephanie Douglass about Account-Based Marketing (ABM). As a B2B lead generation agency, Little Bird Marketing shares insights on this targeted and customer driven marketing strategy that focuses on identifying and pursuing specific high-value accounts rather than casting a wide net with

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44:05

QuestionPro’s XDay North America 2024: A Little Bird...

Ponderings from the Perch ·

2024/10/11

**This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success, the premier podcast for no-nonsense discussions of digital innovation in business.** No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives her patented Conference Flyover of

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54:48

Greenbook's IIEX LATAM: A Little Bird Marketing Flyover

Ponderings from the Perch ·

2024/10/04

Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gathering market insights from the Latin American region. She talks with leaders in market research about evolving marketing

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33:31

Positive Thought Leadership about Your Potential

Ponderings from the Perch ·

2024/09/20

What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cinderella Story You Haven't Heard. Bloor, who examines how things work behind the scenes, discusses her experience of writing a book that presents a different

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77:24

ESOMAR Congress Flyover

Ponderings from the Perch ·

2024/09/13

Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals. It brings together industry leaders to explore cutting-edge trends, share innovative methodologies and shape the

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33:14

How to Use AI to Improve Your SEO Content Strategy

Ponderings from the Perch ·

2024/09/06

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known for leading with value and always being helpful, brings over two decades of digital content marketing experience to the

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15:10

Why Have a System for Effective Content Marketing

Ponderings from the Perch ·

2024/09/06

It’s time to rethink how businesses use marketing. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing. While many businesses use systems for everyday tasks, like shopping lists and calendars, many abandon this systematic thinking when it comes to marketing. The SOAR™ system, on the other hand, is

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25:19

How Quality Marketing Research in Healthcare is Done

Ponderings from the Perch ·

2024/08/30

Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends in healthcare. With over 25 years of combined experience, Egan and Kaiser founded Brightside to address long standing issues in service and feasibility

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22:16

Digital Marketing Strategies are Nothing without...

Ponderings from the Perch ·

2024/08/09

Is project management the secret sauce to organizational triumph?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experienced project management professional for companies like Apple, Amazon and Hasbro, has a diverse background that includes launching products, creating

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25:45

Market Insights: Driving Global ROI Through DEIU with...

Ponderings from the Perch ·

2024/08/02

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corporate world. Bryan, a seasoned business and marketing strategy consultant with 30 years of international experience, discusses how these concepts

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64:51

Little Bird Marketing Conference Flyover: Quirks NY

Ponderings from the Perch ·

2024/07/26

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The conference itself was full of discussions on AI and data quality, and I'm still energized by the constant conversations and new connections I made. One

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27:48

Market Research as a Capability and Not a Function...

Ponderings from the Perch ·

2024/07/19

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, discusses his recent move to PSB Insights, a 40-year-old research-based consultancy with offices in DC, Seattle, and London, transitioning from the client

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47:40

Replay of me on Joseph Jaffe's podcast

Ponderings from the Perch ·

2024/07/12

Hey y’all, Priscilla McKinney here!This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind. The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate

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19:58

Inspiration from Greenbook's IIEX Amsterdam

Ponderings from the Perch ·

2024/07/05

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key trends and insights in the market research industry, highlighting presentations and conversations from the conference.A major topic of discussion is synthetic data in market research, with data quality remaining a crucial concern. Data quality expert and dtect VP, Roddy

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23:27

Two Marketing Strategy Consultants Walk into a Bar...

Ponderings from the Perch ·

2024/06/28

This episode ain’t a swim in the kiddy pool.On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and President of Zappi, an agile market research platform built to empower creators globally with smart, quick, and actionable data to inspire, optimize,

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426 results

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