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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

50:29

How Sundial Media Group CEO Kirk McDonald is...

The Digiday Podcast ·

2025/02/18

The house built around diversity, equity and inclusion is coming apart brick by brick. Since last summer, brands, retailers, holding companies and, most recently the federal government, have been dismantling (or retooling) DEI initiatives, many of which were built up after the murder of George Floyd and subsequent Black Lives Matter Movement of 2020. The “diversity” portion of diversity, equity and inclusion has become divisive, impacting multicultural marketing agencies, Black-owned brands and

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49:49

If Google's cookie phase-out ever comes, here's what...

The Digiday Podcast ·

2025/02/11

Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant's cookie phase-out plans still remain unclear.Seemingly, Google's plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple’s App Tracking Transparency (ATT) move a few years back. Sure, marketers have long since seen the writing on the wall with this. But, as the future of third-party cookies remains rather ambiguous, marketing and brand executives, including Rankin

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47:16

How publishers pull YouTube viewers to shop on their...

The Digiday Podcast ·

2025/02/04

Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebrities’ decked-out abodes in 2021, the Condé Nast-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor.“It’s a much, much deeper, richer experience for the user to go to our site. It’s more fully shopped-out there, and it’s more visual. We can put photos of all the items,” sad Amy Astley,

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45:59

What happened to the post-cookie era, with IAB Tech...

The Digiday Podcast ·

2025/01/28

Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen anytime soon. And it certainly won’t happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party cookies.“If there’s wild amounts of opt-in, then yeah, the third-party cookie in the Chrome ecosystem is probably alive and well. If there’s [a] wild amount of opt-out, if there’s no critical

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50:35

Verizon revamps sports strategy, works with Paige...

The Digiday Podcast ·

2025/01/21

Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There's been an uptick of interest in unconventional sports like pickleball, and women’s sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers. Finally, since the National Collegiate Athletic Association (NCAA) approved its name, image and likeness

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43:56

What the agentic AI era means for ad agencies, with...

The Digiday Podcast ·

2025/01/14

Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas.A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is today “If you think

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55:19

How Domino’s CMO Kate Trumbull navigates inflation...

The Digiday Podcast ·

2025/01/07

Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel they’re getting more bang for their buck.It’s a tale all too familiar to Domino’s, the more than 60-year-old pizza brand that has marketed its way through brand lulls to try and win back customers who have pulled back on

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40:59

2025: The year of Twinkies, cockroaches, and chaos —...

The Digiday Podcast ·

2024/12/31

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that’ll shake out in 2025 with everything from mergers and acquisitions, a la

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22:05

2024 in review: From AI boom to election frenzy,...

The Digiday Podcast ·

2024/12/24

Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let

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38:38

Inside e.l.f. made, e.l.f. Beauty's new entertainment...

The Digiday Podcast ·

2024/12/17

Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist – making moments themselves as opposed to retroactively marketing around them. That's why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music, movies, gaming and sports. Thanks to the short-form content boom, advertisers like e.I.f Beauty have been working to move at the so-called speed of culture. While key agency partnerships

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48:02

How to expand programmatic advertising up the funnel,...

The Digiday Podcast ·

2024/12/10

Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn’t regularly refilled with new prospective customers.“Over time, in order to compete and continue to grow, you need to expand your funnel. Otherwise you risk to optimize yourself to the ground and run out. If you continue to sharpen a pencil, at some point you run out of pencil,” Tripadvisor’s Matteo

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48:45

How news publishers are adapting post-election, with...

The Digiday Podcast ·

2024/12/03

Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in the office for several days after the fact,” said Kat Downs Mulder, gm and svp at Yahoo News, on the latest episode of the Digiday Podcast.Fortunately, news outlets are accustomed to adapting. And with Donald Trump set to retake the Oval Office, they are having to understand how they may need to adapt to either a similar Trump Bump to the

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69:03

How 'Love Is Blind' stars Lauren and Cameron turned...

The Digiday Podcast ·

2024/11/26

In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch the concept of “15 minutes of fame” into full time careers as content creators, influencers and media personalities.Recently, thanks to TikTok, that arc has played out with viral trends like Jools Lebron, the creator behind the “very demure, very mindful” trend, or Haliey Welch’s “Hawk Tuah” viral moment. Both Lebron and Welch join a long list of names who are working to take

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55:36

Digiday editors on Trump administration picks and the...

The Digiday Podcast ·

2024/11/19

Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand exactly what a Trump presidency means for business. That picture is starting to come into clearer focus as Trump continues to announce cabinet picks and assemble the incoming administration. For example, last week, Trump picked Robert F. Kennedy Jr., a vaccine skeptic who has called for pharmaceutical ads to be banned, to potentially be named Secretary of Health and

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37:30

Digiday editors discuss how publishers are navigating...

The Digiday Podcast ·

2024/11/12

It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world. Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump. The brand safety playbook regarding where an advertiser shows up in media may soon need to be reconsidered as more brands look to avoid backlash

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48:38

Inside Dow Jones’s AI governance strategy, with...

The Digiday Podcast ·

2024/11/05

If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee. “The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,” said Ingrid Verschuren, evp of data and AI and gm of Europe, Middle East and Africa at Dow Jones, in a live recording of

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42:52

What Rich Lehrfeld’s media buying background means...

The Digiday Podcast ·

2024/10/29

The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network, all competing for the same ad budgets.To sell its retail media network to advertisers, Walmart Connect placed its bet on Rich Lehrfeld, svp and general manager of Walmart Connect. He’s got a background in media buying, switching to selling media after a 25-year-run and giving him experience on both sides of the aisle. Lehrfeld joined Walmart as svp of

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59:59

How to manage an actual online community platform,...

The Digiday Podcast ·

2024/10/22

“Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,” “customers,” etc. But Oprah Daily has created an actual community. Seriously, it’s called The Oprah Insider Community. The platform – which costs $55 a year to access – mixes aspects of YouTube, Facebook, Slack and Reddit. Oprah Daily posts videos of live audience recordings featuring Oprah Winfrey discussing topics like the teen mental health crisis, longevity and

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47:00

A postmortem on this year’s TV and streaming upfront...

The Digiday Podcast ·

2024/10/15

After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did. “The biggest shift or change this year is it was really a reset year from a digital video standpoint in terms of pricing,” UM Worldwide’s chief investment officer Marcy Greenberger said on the latest Digiday Podcast. Disney and Netflix were among the more notable sellers to drop their streaming ad rates

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54:43

In data obsessed marketing landscape, Hinge CMO...

The Digiday Podcast ·

2024/10/08

CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as marketers face increasing pressure to tie marketing to business results (all while being asked to do more with less money). In some cases over the last few months, companies like Hyundai and Starbucks, have eliminated the CMO role entirely. The role with all of its changes can be challenging, but Jackie Jantos, CMO of Hinge dating app, says it’s a

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465 results

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