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PODCAST

Enterprising Minds

Dave Dougherty, Ruthi Corcoran, Alex Pokorny

Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation.Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing practical

business marketing

All Episodes

20:14

Ep 28 - Behind the Scenes - Part 1: Microphones,...

Enterprising Minds ·

2024/03/29

Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing! Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com -----Connect with Dave------ Website: http://bit.ly/3Z5L3Pn YouTube: http://bit.ly/41zuOfc Facebook: https://bit.ly/41zuJYW Instagram: https://bit.ly/41zCPjZ LinkedIn: https://bit.ly/40J3867 ------Connect with Ruthi------ LinkedIn:

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42:27

Ep 27 - 7 Essential Steps to Successful SEO Content...

Enterprising Minds ·

2024/03/15

In this episode, Dave delves into the critical process of SEO content migrations, outlined through a detailed seven-step plan. This comprehensive guide is designed for individuals and organizations looking to effectively migrate their digital content without compromising site performance. The steps range from pre-work and discovery, technical reviews, and content analysis, to post-launch activities and continuous improvement, emphasizing the importance of meticulous planning, stakeholder engagement,

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35:01

EP 26 - Breaking Down Sora by OpenAI: The Next Leap...

Enterprising Minds ·

2024/03/01

In this episode of Enterprising Minds, Dave Dougherty and Ruthi Corcoran delve into the groundbreaking release of OpenAI's Sora, a text-to-video generator likened to the DALL·E for video. They explore its capabilities, the realistic quality of the AI-generated videos, and its potential implications for content creation, marketing, advertising, and the gaming industry. The discussion also touches on the transformative effects of AI on the creative process, copyright concerns, and the evolving

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41:46

Ep 25 - Navigating New Norms: Workplace Fashion...

Enterprising Minds ·

2024/02/16

This episode delves into how the post-COVID environment has influenced workplace attire and personal style, alongside the broader implications of these shifts on professionalism and personal branding. Hosts, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran, share insights on adapting to changing dress codes, the importance of dressing for confidence, and the role of technology in maintaining professionalism. They also discuss the balance between expressing individuality and adhering to professional

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47:02

Ep 24 - AGI and the Future of Work: Insights and...

Enterprising Minds ·

2024/02/02

This episode of Enterprising Minds delves into the complex landscape of Artificial General Intelligence (AGI) and its impact on job markets and productivity. Hosts Dave Dougherty and Alex Pokorny explore recent developments, such as Deloitte's AI state reports and the Duolingo layoffs, offering a nuanced view of AI's role in content creation and job displacement. They discuss AI's influence on business strategies, the evolving role of AI in writing and editing, and the real-world

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50:43

Ep 23 - A Year of Generative AI Technologies & Their...

Enterprising Minds ·

2024/01/19

In this discussion on 'Enterprise of Minds,' Alex and Dave provide insights on the role of generative AI, particularly OpenAI's Chat GPT, in improving their productivity over the past 14 months. They discuss the progress and possibilities of generative AI and introspect its potential future. Topics being discussed range from the implications of deepfake videos to personal experiences with AI tools and their significant impact on various fields including content creation, customer

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46:48

Ep 22 - 2023 Reading Roundup - Impactful Books and...

Enterprising Minds ·

2023/12/15

In this episode of Enterprising Minds, Alex, Ruthi, and Dave share their top book recommendations from 2023 that had a profound impact on their thinking or offered actionable insights. The episode covers a range of topics from the history and potential of AI, effective leadership strategies, and innovative marketing approaches, to balancing work and life. Listen in to discover new reading material and join the team's illuminating discussions on indispensable lessons taken from their favorite

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22:28

Ep 21 - Can We Trust AI Journalists? Exploring the...

Enterprising Minds ·

2023/12/04

In this episode of Enterprising Minds, Dave Dougherty and Alex Pokorny explore the role of AI in journalism, starting with Sports Illustrated's AI writers controversy. We discuss the trust in AI-generated content and the ethical concerns when AI articles are presented as human work., and also examine AI's influence on creativity and the fine line between inspiration and plagiarism.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful

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36:55

Ep 20 - Foxes and Hedgehogs: Navigating Team...

Enterprising Minds ·

2023/12/01

This episode of Enterprising Minds delves into team dynamics and personality roles using the Fox and Hedgehog analogy. Dave, Alex, and Ruthie lead a conversation covering strategic thinking and cognitive diversity in teams. They discuss the impact of personality types on decision-making, using Xerxes’ historical campaign to illustrate their points, and highlight the importance of balancing different personalities for team success. Essential listening for those fascinated by the interplay of

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61:01

Ep 19 - GPTs and 2024 Marketing & AI Predictions

Enterprising Minds ·

2023/11/17

In this thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran engage in a deep dive into the future of GPTs (Generative Pre-trained Transformers) and their impact on marketing strategies for 2024. Coming off of OpenAI's Dev Day announcements they explore the integration of AI tools in everyday business processes, the evolution of content creation, and the ethical considerations surrounding AI-generated content. The conversation extends to

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58:09

EP 18 - Job Hunting Tips for Laid Off Marketing Pros

Enterprising Minds ·

2023/11/03

In this session of the Enterprising Minds podcast, Alex shares his recent job-hunting experience and provides tips and tricks to navigate the job application process in 2023. He focuses on understanding Applicant Tracking Systems (ATS), optimizing resumes, leveraging LinkedIn, and maintaining mental health during job hunting.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing! Show ideas

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62:40

Ep 17 - AI and Job Applications, Marketing Careers,...

Enterprising Minds ·

2023/10/20

In this episode of Enterprising Minds. Alex, Ruthi, and Dave's discussion revolves around the changing dynamics of the job market for marketing and sales professionals, the increasing role of artificial intelligence (AI) in job applications, and the mismatch between the expectations of job seekers and employers. Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing! Show ideas or

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61:00

Ep 16 - Our Most Creative Things and Responsible AI...

Enterprising Minds ·

2023/10/06

In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the use of AI in various aspects such as creativity, enhancing user experience via chatbots, and ethical considerations for AI through AI policy documents. They also share their personal experiences with creativity and discuss AI's potential benefits and pitfalls.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing

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56:40

Ep 15 - The End of the Apocalypse of SEO

Enterprising Minds ·

2023/09/22

In this episode of Enterprising Minds, Alex Pokorny and Dave Dougherty emphasize the importance of quality content and user experience in the digital landscape. Especially as social media has evolved and search engines are changing in response to artificial intelligence.Despite the emergence of AI technology and the shift in social media dynamics, the fundamental elements remain crucial in building trust with audiences and ensuring long-term success.Don't forget to like, comment, and subscribe

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62:05

Ep 14 - Subdomains, Subfolders, or Seperate Domains...

Enterprising Minds ·

2023/09/08

In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, and legal requirements, which can complicate global growth. To cap things off they discuss AI in advertising and how much AI, bots, and humans are

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38:25

Ep 13 - Context and Expectations for Marketing AI Tools

Enterprising Minds ·

2023/08/25

In this episode, Alex, Dave, and Ruthi discuss the gap in the integration of AI tools, the use of artificial intelligence in content creation and marketing, and how all this shifts the supply of content on the internet. Does this new oversupply of content lead to new genres of content and new ways of consuming content online from trusted thought leaders?Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and

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49:50

Ep 12 - What's the Human Role in the AI World

Enterprising Minds ·

2023/08/11

In this episode of Enterprising Minds, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty discussed the role of humans in an Artificial Intelligence (AI) driven world, or is it AI in a human world? They continue their discussions and explorations into how AI can be used in different fields, its potential pitfalls, and how it could change the future of work and creativity.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on

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45:55

Ep 11 - Mastery, Deliberate Practice, and Time...

Enterprising Minds ·

2023/07/28

In this episode, Alex, Dave, and Ruthi discuss time management and productivity while balancing jobs, kids, relationships, and other interests. What tools and methodologies help you accomplish all you'd like to?Then in the second half of the episode, they discuss mastering your craft (marketing and SEO) and how deliberate practice plays into that. Do you consider yourself a master SEO or marketer? Could you take on an apprentice?Don't forget to like, comment, and subscribe on Apple,

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67:17

Ep 10 - Enterprise Crawling Tools

Enterprising Minds ·

2023/07/14

In this episode, Alex and Dave discuss enterprise-level crawling tools, a favorite topic for many search marketers to track the technical SEO health of their website(s). Throughout the conversation, they discuss when you need an enterprise crawler, common issues with crawling tools, and how these tools only reinforce the internal narratives of the organizations that use them.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on

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76:44

Ep 9 - Apple's Vision Pro and Competing Against...

Enterprising Minds ·

2023/06/30

In this episode, Alex, Ruthi, and Dave discuss Apple's announcement of the Vision Pro goggles and Clayton Christensen's idea of competing against non-consumption. Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing! Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com -----Connect with Dave------ Website: http://bit.ly/3Z5L3Pn YouTube:

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