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PODCAST

The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they"ve learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

business marketing

All Episodes

52:01

EP. 101 Trump vs. Harris: The Political Marketing...

The Unstoppable Marketer® ·

2024/09/24

Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging ...

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55:07

EP. 100: The Most Important Marketing Lessons Learned...

The Unstoppable Marketer® ·

2024/09/10

Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable lessons we've learned along the way. Listen as we highlight marketing powerhouses like Sarah Ebert of Press Floral ...

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49:31

EP. 99 Turning Small Wins into Big Bucks: 4...

The Unstoppable Marketer® ·

2024/09/03

In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your pricing strategies and increase your AOV. We share compelling real-life examples, including a women’s clothing boutiqu...

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49:57

EP. 98 Unlocking Your Brand's Creativity with Damian...

The Unstoppable Marketer® ·

2024/08/27

We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can le...

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66:22

EP. 97 The Black Friday Blueprint Episode You Wished...

The Unstoppable Marketer® ·

2024/08/20

As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on profitability to ensuring your promotions are visible across all channels, we provide actionable insights to help yo...

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66:40

95. How To Survive & Thrive In The Current State Of...

The Unstoppable Marketer® ·

2024/07/23

Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerce, we spotlight sectors like grocery and beauty that are defying the odds, offering a glimmer of hope in a challe...

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46:10

95. The Complete Guide to Mapping Your Customer's...

The Unstoppable Marketer® ·

2024/07/16

We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.As we delve dee...

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65:58

94. The Truth Behind Brand Building and Content...

The Unstoppable Marketer® ·

2024/07/09

We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table.Roxanne's story is one of grit and determination. After leaving her demanding job without a plan, she sought mental wellness and healthier habits, eventually venturing into e-commerce consulting and la...

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59:36

Get To Know Your Customers & Scale Your Business

The Unstoppable Marketer® ·

2024/07/03

We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By moving beyond anecdotal insights, you can ensure your business strategies are grounded in solid data, driving impressive growth and success.We wrap...

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48:39

92. If You Can't Stop The Scroll You Have Nothing...

The Unstoppable Marketer® ·

2024/06/25

Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultura...

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52:48

91. Marketing Mushrooms | Where Education Meets...

The Unstoppable Marketer® ·

2024/06/04

Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the first company to offer premium mushroom gummies, revolutionizing how we consume these potent fungi.Step into the incredible world of mushrooms and lea...

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60:36

90. Marketing Magic: The Power of Unique Products and...

The Unstoppable Marketer® ·

2024/05/29

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connection...

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61:47

89. A Community-Centric Approach to Brand Building w/...

The Unstoppable Marketer® ·

2024/05/21

As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter an...

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44:41

88. The Niche Effect: Where Weirdness & Specificity Wins

The Unstoppable Marketer® ·

2024/05/14

Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of...

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59:51

87. The Power Of Building a Purpose Based Business w/...

The Unstoppable Marketer® ·

2024/05/07

Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN O...

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54:05

86. The TIKTOK Ban... How This Will Impact, Brands,...

The Unstoppable Marketer® ·

2024/04/30

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45:48

85. When You Sell To Everyone You Sell To No One w/...

The Unstoppable Marketer® ·

2024/04/18

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39:27

The Subtle Art of Predicting Customer Acquisition

The Unstoppable Marketer® ·

2024/04/01

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53:27

83. Building Trust and Connection in Child Technology...

The Unstoppable Marketer® ·

2024/03/26

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49:12

82. The RIGHT Way Brands Should Be Creating Organic...

The Unstoppable Marketer® ·

2024/03/19

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141 results

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