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PODCAST

Ready, Set, Paid Ads

Mary-Anne Amies

Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business

business entrepreneurship

All Episodes

40:09

Do You Ads? With Angela Henderson

Ready, Set, Paid Ads ·

2024/12/11

In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding the underlying mechanics of ad platforms. She stresses the need for a comprehensive marketing strategy that extends beyond

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23:53

7 Steps to Optimise your Business for Paid Ads Success

Ready, Set, Paid Ads ·

2024/12/04

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise your website, and build a robust email strategy to complement your paid efforts.We'll explore the art of data analysis, the importance of a holistic marketing strategy, and the essential role of skilled ad

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33:14

Do You Ads? With Carinda Gosling

Ready, Set, Paid Ads ·

2024/11/27

Join us as we sit down with Carinda from This is Co. who shares her expert insights on leveraging paid advertising to fuel business growth, in this epsode of Ready, Set, Paid Ads!Discover how to harness the power of low-ticket digital products to drive consistent revenue and build a loyal customer base. We'll delve into the art of crafting compelling ad copy, optimising targeting strategies, and measuring campaign performance. Plus, give some tips on the sneaky Advantage+ optimisations you need

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13:33

Does Running Paid Ads Tank Your Organic Reach?

Ready, Set, Paid Ads ·

2024/11/20

In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours – that paying for ads means waving goodbye to your organic growth – but is it really true? Today, I’ll break down the myths, set the record straight, and give you practical tips on making paid and organic reach work together in perfect harmony. From my own experience, I’ll show you why paid ads don’t

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35:04

Do you Ads? With Odette Barry

Ready, Set, Paid Ads ·

2024/11/13

In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small businesses can get noticed without a huge budget. We dive into the importance of combining PR with even a modest paid ad spend to convert that hard-won attention into sales. Together, we discuss real-life

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22:44

It's Time to Stop Boosting Posts on Your Phone

Ready, Set, Paid Ads ·

2024/11/06

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without achieving meaningful results.I breakdown the recent Apple surcharge that’s set to cut into ad budgets even more and why this makes it all the more critical to optimise your ad spend and ensure every

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26:04

Do You Ads? With Lou Kozlevcar

Ready, Set, Paid Ads ·

2024/10/30

Tired of ads that fizzle out? Want campaigns that convert? Lou Koozlevcar a paid ads expert with a refreshing perspective, shares her ads know-how.Lou goes beyond the click, revealing the hidden aspects of running successful ads. Learn why understanding your numbers, website optimisation, and even your client's organic strategy are crucial for maximising results. Discover the importance of crafting a compelling message that speaks to your ideal customer's transformation, not just your

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20:16

How much budget do you need to succeed in paid ads

Ready, Set, Paid Ads ·

2024/10/23

In this episode of Ready, Set, Paid Ads, I dive into one of the most common questions business owners face: "How much budget do you need to succeed in paid ads?"You’ll learn how your goals, as well as target audience size, competitive landscape, and the ad platforms you want to work on (Google, Meta, TikTok, LinkedIn) can impact your ad spend budget. The episode is filled with practical tips for businesses with varying budgets, from testing with smaller budgets to scaling with larger ones for

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35:41

Do You Ads? with Brook McCarthy

Ready, Set, Paid Ads ·

2024/10/16

Brook shares her experience with using ads to promote her business training courses and discusses the challenges she faced in adapting her marketing strategies to the changing landscape of digital advertising.We explore the importance of planning and testing advertising strategies to identify what works best for a specific business and audience. As well as the value of building relationships with potential customers through consistent engagement, even if they don't make a purchase

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10:02

The One Type of Ad, That Every Business Needs

Ready, Set, Paid Ads ·

2024/10/09

Let's talk about the one Paid Ad strategy that every business needs. In today's over crowded digital landscape, running the right ad, that's cost effective can make all the difference, in standing out.I've managed millions of dollars in ads over a decade and more, and I am sharing exactly what I've learnt and how you can apply this across Facebook, TikTok, Google or LinkedIn. I'll also touch on how it's not just about the ads. You need to create great content that captures people's attention

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38:40

Do You Ads? with Kate Toon

Ready, Set, Paid Ads ·

2024/10/02

So, you're thinking about diving into the world of paid ads? Well, buckle up, because Kate Toon is here to spill the tea on all things digital marketing.In this episode, she's dropping knowledge bombs on the pros and cons of ads, sharing her own experiences, and giving you the lowdown on how to make them work for your business. Forget about those quick fixes and get ready for a reality check. Kate's not afraid to call it like she sees it, and she'll tell you straight up that ads aren't a magic

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12:33

3 Guesses Why Your Ads Aren't Working

Ready, Set, Paid Ads ·

2024/09/25

Let's take three guesses to nail why your ads aren't working.In this episode, we dive deep into the most common reasons paid ads fail and what you can do to turn things around. Drawing from real conversations with hundreds of business owners, let's break down the top mistakes marketers make—from blindly boosting posts to missing crucial tracking tools. You’ll learn why boosting ads on platforms like Instagram might be hurting your results, the importance of proper targeting, and how to optimise

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31:54

Do You Ads? with Clare Wood

Ready, Set, Paid Ads ·

2024/09/18

Clare found her Facebook Ad made it all the way to Tinder! When I asked Clare Wood, money mentor, author, speaker and podcaster - “Do You Ads?” the answers were a wild ride!In this episode, you’ll hear Clare’s experiences with Facebook ads, including the challenges faced and lessons learned. Clare shares her experiences with DIYing as well as outsourcing to Agencies – and how she created her own perfect approach to managing Facebook Ads. We talk AI enhancements, winning lead generation formulas

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15:26

Let's Talk Foundations for Ad Success

Ready, Set, Paid Ads ·

2024/09/11

In this episode of Ready, Set, Paid Ads, I explore the essential foundations for achieving success in paid advertising. We’ll start by looking at the importance of having a well-defined strategy before spending any money on ads. From understanding your ideal client and setting clear objectives, such as brand awareness, sales, or lead generation. To planning ahead, considering seasonal and tactical factors, and adapting your ad campaigns to align with your business goals. You’ll be introduced to

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02:31

Ready, Set, Paid Ads

Ready, Set, Paid Ads ·

2024/09/10

Welcome to Ready, Set, Paid Ads.This podcast will dive deep into the world of paid advertising, offering actionable insights, tips, and strategies to help you create successful ad campaigns. Whether you’re new to paid ads or looking to refine your existing strategy, this is the perfect place to start. Mary-Anne Amies website

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37:41

A Special Q&A Session to Celebrate 100 Episodes

Ready, Set, Paid Ads ·

2024/09/04

Celebrating 100 Episodes of the Marketing with Confidence Podcast, I invited friends, team members and business besties to submit their burning questions about all things building a business, shaping a marketing career and more.Throughout this episode I’ll answer questions and share my thoughts on: The importance of valuing your expertise and charging accordingly The power of personal relationships Advice to my younger self (and others) on how to develop a marketing career The importance of

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27:10

The Digital Marketing Checklist for Small Biz (+...

Ready, Set, Paid Ads ·

2024/08/28

In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads.We look at the importance of treating digital marketing as an ecosystem, where all elements—like your website, social media, and email marketing—work together

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33:23

Beyond the Logo: Crafting a Powerful Brand with...

Ready, Set, Paid Ads ·

2024/08/21

In this episode of Marketing with Confidence we dive deep into the world of branding with Rowena Preddy, exploring the misconception that a logo is the sole defining factor of a strong brand identity. Join us as we uncover the true essence of branding and its impact on business growth. Discover how to create a brand that resonates with your target audience, builds trust, and drives customer loyalty. Learn practical tips on aligning your brand with your personal values, and how to develop a brand

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27:15

First-Party Data: Why It Matters Now More Than Ever

Ready, Set, Paid Ads ·

2024/08/14

Tired of playing guessing games with your customers? It's time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it's become a total game-changer, and how you can use it to build a loyal army of fans. I share how to collect this golden data, and then show you how to turn it into marketing gold. Get ready to level up your marketing game and say goodbye to

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21:09

Creating Websites That Connect and Convert with...

Ready, Set, Paid Ads ·

2024/08/07

In this episode of Marketing with Confidence, we sit down with website design expert Charley Ulale to uncover the secrets to creating a website that not only looks great but also drives conversions.Charley shares valuable insights on choosing the right platform for your business, the importance of branding consistency, and the art of crafting compelling calls to action. We also discuss the common pitfalls businesses face when building their websites and how to avoid them. Whether you're a seasoned

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