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PODCAST

Selling Intelligence (formerly Selling the Cloud)

Mark Petruzzi, KK Anderson

Selling Intelligence is the evolution of Selling the Cloud and designed for revenue leaders who are navigating the AI era.Hosted by Mark Petruzzi and Kristin "KK" Anderson, the show brings candid conversations with C-suite leaders across sales, marketing, and customer success on how AI is reshaping the way companies grow, sell, and compete.From agentic GTM strategies to AI-powered pipeline and revenue execution, each episode focuses on what’s actually working and how leaders are turning

business management

All Episodes

00:31:21

Ep. 81 – Fixing Flawed ABM Programs and Moving...

Selling Intelligence (formerly Selling the Cloud) ·

2025/06/25

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how revenue teams can rebuild ABM strategies around account relevance, strategic ICPs, and full-funnel alignment to win and expand enterprise deals.

en

00:16:25

Ep. 80 – Turning Customer Success into a Revenue...

Selling Intelligence (formerly Selling the Cloud) ·

2025/06/18

In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how his team uses AI, segmentation, and cross-functional alignment to scale Customer Success, predict churn, and drive expansion; all while keeping the human touch.

en

00:20:47

Ep. 79 – Turning Customer Success into a Revenue...

Selling Intelligence (formerly Selling the Cloud) ·

2025/06/11

In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how B2B SaaS companies can turn Customer Success into a scalable revenue engine using AI, segmentation, and cross-functional alignment.

en

00:17:46

Ep. 78 - Why CEOs Should Rethink Revenue Leadership:...

Selling Intelligence (formerly Selling the Cloud) ·

2025/06/06

In this episode, Cathy Minter shares why unifying sales, marketing, and customer success under a Chief Revenue Officer is critical for scaling revenue in today’s fast-changing market.

en

00:25:33

Why CEOs Should Rethink Revenue Leadership: A...

Selling Intelligence (formerly Selling the Cloud) ·

2025/05/28

This episode explores why modern companies need a unified CRO model, how AI is reshaping revenue leadership, and what traits today’s CROs must master to drive sustainable, scalable growth.

en

00:27:24

Systemizing Sales for Predictable Growth with David...

Selling Intelligence (formerly Selling the Cloud) ·

2025/05/21

In Part 2 of our conversation with David Fastuca, we explore how top sales teams avoid AI misfires, rebuild brand trust, and create performance-driven cultures that scale.

en

00:21:45

Systemizing Sales for Predictable Growth with David...

Selling Intelligence (formerly Selling the Cloud) ·

2025/05/14

In this episode, David Fastuca shares how B2B companies can ditch chaos, build a systemized sales engine, and leverage AI to drive predictable, scalable revenue without spamming.

en

00:54:49

Selling Through Uncertainty: How Top Sellers with AI...

Selling Intelligence (formerly Selling the Cloud) ·

2025/05/07

Stephen Messer joins Selling the Cloud to reveal why traditional sales playbooks fail in volatile markets—and how AI-driven insights are helping top teams adapt and win.

en

00:30:39

Hiring Grit: How to Build a High-Performance Sales...

Selling Intelligence (formerly Selling the Cloud) ·

2025/04/30

In this episode, Doug Brown shares practical strategies for building a scalable sales process, measuring what matters, leading with purpose, and embracing AI to stay ahead in a rapidly evolving market.

en

00:22:33

Hiring Grit: How to Build a High-Performance Sales...

Selling Intelligence (formerly Selling the Cloud) ·

2025/04/23

In this episode, Doug Brown shares a proven framework for building high-performance sales teams by hiring for mindset, measuring the will to sell, and leveraging data-driven assessments to reduce risk and increase results.

en

00:15:58

Selling the Experience: Building Global Sales Teams...

Selling Intelligence (formerly Selling the Cloud) ·

2025/04/16

In this episode, Gene Guhne shares hard-earned leadership insights on building trust, driving accountability, and leading global sales teams through complexity.

en

00:19:19

Selling the Experience: Building Global Sales Teams...

Selling Intelligence (formerly Selling the Cloud) ·

2025/04/09

In this episode, Gene Guhne, SVP of Global Sales at Sabre Hospitality, shares how to lead high-performing international sales teams by building trust, embracing emotional intelligence, and shifting from transactional selling to personalized, experience-driven growth.

en

00:24:07

How AI is Revolutionizing Digital Marketing & Content...

Selling Intelligence (formerly Selling the Cloud) ·

2025/04/02

In this episode, performance marketing expert Taylor Frame reveals how AI is transforming paid media, personalization, and profitability—while breaking down the tactics that actually work across the customer journey.

en

00:23:19

How AI is Revolutionizing Digital Marketing & Content...

Selling Intelligence (formerly Selling the Cloud) ·

2025/03/26

In this episode, Taylor Frame, CRO of Best Practice Media, shares how AI is reshaping digital marketing—from automating workflows and uncovering customer insights to crafting high-converting content and streamlining go-to-market strategies.

en

00:25:26

AI vs. Traditional Sales: Why Orchestration is the...

Selling Intelligence (formerly Selling the Cloud) ·

2025/03/19

In this episode of Selling the Cloud, Jonathan Kvarfordt breaks down the next evolution of AI in sales—moving from simple automation to full orchestration. We explore how AI is reshaping CRM, unlocking hidden data, and redefining the role of sales teams. If you’re not running hard with AI, you’re already falling behind.

en

00:25:09

AI vs. Traditional Sales: Why Orchestration is the...

Selling Intelligence (formerly Selling the Cloud) ·

2025/03/12

In this episode, Jonathan Kvarfordt unpacks how AI is revolutionizing sales by surfacing hidden data, orchestrating workflows, and challenging the role of traditional CRMs, offering a glimpse into the future of AI-driven revenue growth.

en

00:42:48

The Future of AI in Sales: Elevating Human Connection...

Selling Intelligence (formerly Selling the Cloud) ·

2025/03/05

In this episode, Ioanna Onasi, CEO of Dextego, explores how AI is transforming sales by enhancing soft skills, optimizing go-to-market execution, and enabling sales teams to build stronger, more strategic relationships—without losing the human touch.

en

00:55:27

Sales & Strategy: Frank Cespedes on Fixing the...

Selling Intelligence (formerly Selling the Cloud) ·

2025/02/26

Harvard Business School’s Frank Cespedes joins Selling the Cloud to reveal why most companies fail to align sales with strategy, how sales leaders can become true business strategists, and why financial literacy and AI-driven insights are the keys to modern B2B success.

en

00:39:52

Adapting to the AI Era: Navigating B2B Sales with...

Selling Intelligence (formerly Selling the Cloud) ·

2025/02/19

In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson continue their conversation with legendary sales leader Paul Melchiorre, diving deeper into the changing landscape of sales, leadership, and AI-driven innovation.

en

00:26:51

Adapting to the AI Era: Navigating B2B Sales with...

Selling Intelligence (formerly Selling the Cloud) ·

2025/02/12

In Part 1 of our conversation with Paul Melchiorre, we explore how AI, shifting buyer behaviors, and the push for efficiency are reshaping B2B sales, along with key strategies for adapting to today’s challenging market.

en

121 results

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