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PODCAST

Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS

business management

All Episodes

00:24:07

How AI is Revolutionizing Digital Marketing & Content...

Selling the Cloud ·

2025/04/02

In this episode, performance marketing expert Taylor Frame reveals how AI is transforming paid media, personalization, and profitability—while breaking down the tactics that actually work across the customer journey.

en

00:23:19

How AI is Revolutionizing Digital Marketing & Content...

Selling the Cloud ·

2025/03/26

In this episode, Taylor Frame, CRO of Best Practice Media, shares how AI is reshaping digital marketing—from automating workflows and uncovering customer insights to crafting high-converting content and streamlining go-to-market strategies.

en

00:25:26

AI vs. Traditional Sales: Why Orchestration is the...

Selling the Cloud ·

2025/03/19

In this episode of Selling the Cloud, Jonathan Kvarfordt breaks down the next evolution of AI in sales—moving from simple automation to full orchestration. We explore how AI is reshaping CRM, unlocking hidden data, and redefining the role of sales teams. If you’re not running hard with AI, you’re already falling behind.

en

00:25:09

AI vs. Traditional Sales: Why Orchestration is the...

Selling the Cloud ·

2025/03/12

In this episode, Jonathan Kvarfordt unpacks how AI is revolutionizing sales by surfacing hidden data, orchestrating workflows, and challenging the role of traditional CRMs, offering a glimpse into the future of AI-driven revenue growth.

en

00:42:48

The Future of AI in Sales: Elevating Human Connection...

Selling the Cloud ·

2025/03/05

In this episode, Ioanna Onasi, CEO of Dextego, explores how AI is transforming sales by enhancing soft skills, optimizing go-to-market execution, and enabling sales teams to build stronger, more strategic relationships—without losing the human touch.

en

00:55:27

Sales & Strategy: Frank Cespedes on Fixing the...

Selling the Cloud ·

2025/02/26

Harvard Business School’s Frank Cespedes joins Selling the Cloud to reveal why most companies fail to align sales with strategy, how sales leaders can become true business strategists, and why financial literacy and AI-driven insights are the keys to modern B2B success.

en

00:39:52

Adapting to the AI Era: Navigating B2B Sales with...

Selling the Cloud ·

2025/02/19

In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson continue their conversation with legendary sales leader Paul Melchiorre, diving deeper into the changing landscape of sales, leadership, and AI-driven innovation.

en

00:26:51

Adapting to the AI Era: Navigating B2B Sales with...

Selling the Cloud ·

2025/02/12

In Part 1 of our conversation with Paul Melchiorre, we explore how AI, shifting buyer behaviors, and the push for efficiency are reshaping B2B sales, along with key strategies for adapting to today’s challenging market.

en

00:23:21

Why AI Won't Save Bad Selling: Andy Paul on the...

Selling the Cloud ·

2025/02/05

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:28:02

Why AI Won’t Save Bad Selling: Andy Paul on the...

Selling the Cloud ·

2025/01/30

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:49:08

From SDR to CEO: Evan Huck on Reinventing Sales in a...

Selling the Cloud ·

2025/01/15

Join us as Evan Huck, CEO of UserEvidence, shares his journey from SDR to CEO, offering insights on how sales is evolving and the power of evidence-based marketing in building trust.

en

00:38:24

Breaking the CRM Mindset - Why AI and Agile Selling...

Selling the Cloud ·

2025/01/09

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:31:38

Breaking the CRM Mindset: Why AI and Agile Selling...

Selling the Cloud ·

2025/01/02

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:46:44

Unboxing Innovation: How Kris Rudeegraap Built...

Selling the Cloud ·

2024/12/18

In this episode, Kris Rudeegraap shares his inspiring journey from BDR to Co-CEO of Sendoso, scaling the company from an idea to a market-leading platform that’s revolutionizing how businesses build meaningful relationships.

en

00:42:44

Blueprints for Revenue Growth: How to Build Your...

Selling the Cloud ·

2024/12/04

Learn how Roee Hartuv of Winning by Design shares actionable strategies to build scalable revenue engines using the Revenue Factory framework and the Bowtie Go-to-Market model.

en

00:25:50

Women in Sales Club - The Story and the Journey with...

Selling the Cloud ·

2024/11/20

From breaking into B2B sales to founding the Women in Sales Club, this episode explores career journeys, diversity, inclusion, and the traits behind sales success.

en

00:25:37

The Power of Partnerships in Scaling B2B Cloud Growth...

Selling the Cloud ·

2024/11/13

This episode delves into how B2B tech companies can accelerate growth through strategic partnerships, with Ben Pastro sharing insights on creating lasting, customer-centered collaborations that boost revenue.

en

00:33:50

High Quality Data - THE Secret Weapon in B2B Cloud...

Selling the Cloud ·

2024/11/06

Bob Scarperi shares how sales teams can leverage precise, prioritized data to target high-value prospects, optimize outreach, and drive greater success in B2B Cloud sales.

en

00:28:03

Top Skills for the Modern B2B Sales Professional -...

Selling the Cloud ·

2024/10/30

Joseph Fung discusses how Uvaro trains new B2B sales professionals to succeed in a rapidly changing industry, emphasizing data-driven skills, continuous learning, and the importance of relationship-building in modern sales.

en

00:35:00

You're More Than a Number - with Scott Leese

Selling the Cloud ·

2024/10/23

This episode revisits Scott Leese's journey as a 5x VP Sales in B2B SaaS, where he shares his insights from More Than a Number, a book that emphasizes both the tactical strategies for scaling sales teams and the importance of recognizing that sales leaders are more than just their quota performance.

en

109 results

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