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PODCAST

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).🍪 We"re here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin" that dough - see the pun there?)🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to

business marketing

All Episodes

82:18

197. Baking it Down - Lessons from Susan Reed

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/04

Send us a text 🕵️‍♂️ Susan Reed - A scammer's lessons in marketing. Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect. We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways for lessons we can steal (on brand) from Susan Reed and company. If you're unacquainted with ol' Suzy, she's the name for a common scam where an

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90:05

196. Baking it Down - Words Matter

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/30

Send us a text 🤐 Words Matter - How copy can compel cash. Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room for 3 days and nights. But better late than never, the show must go on... Friday. The message still stands though - your words matter (even if they're three days late). ✍️ Copy is best summ...

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61:19

195. Baking it Down - The TikTok Ban

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/21

Send us a text🚫 The TikTok Ban - And the diversification of your marketing.In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours? It was odd as the platform kinda shut down features over an hour then a pop-up blocked access for some, then others, then it came back, but not. That said - it did happen though, which is the topic of conversation in our podcas...

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82:01

194. Baking it Down - Meta Verified

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/14

Send us a text✔️ Meta Verified - The pros / cons of the blue check.In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv when you've got this?!As we see content creators scrambling to dust off their Instagram backups, it may be a good time to consider standing out among th...

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100:15

193. Baking it Down - Smart Baby Goals

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/08

Send us a text👶 SMART Baby Goals - Taking small bites out of a big goal pie.Onesday Thursday? Sorry - ❄️ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, ☃️ so rest assured, my car won't be clean again for 2 months).In this week's Baking it Down Podcast - Episode 193 - SMART Baby Goals, 👶 we cover a better baby way to tackle big goals - and that's by not making them big, but making them rather small.Let me jump right into

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77:36

192. Baking it Down - Workin' Birkin

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/31

Send us a text👜 Workin' Burkin - How kelly hands kompetition. In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin, we're following a pretty funny story taking over TikTok. You see - 👜 Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin bag, you're looking at tens of thousands of dollars alone. But the king of the Birkin bags? The Kelly Bag - a bag that you have to be invited to be able to buy... 💰 for almost a hundr...

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57:06

191. Baking it Down - Break Me Off a Piece of that...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/24

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59:05

190. Baking it Down - How the Grinch Saved Christmas

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/17

Send us a text💗 How the Grinch Saved Christmas.In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts. But back to baking - December is a rough time for bakers. On the one hand, with all the marketing work we laid all year, we're finally able to cas...

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83:52

189. Baking it Down - 10 Marketing Lessons from...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/03

Send us a text🔟 10 Marketing Lessons - You can apply from [Redacted].In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 * 😭 * until next year.But with every [Redacted], there are marketing lessons to be learned - 🧠 and this year we picked 10 marketing lessons to apply to your bakery-endy (okay now I'm done making up words). 📣 The biggest takeaway from the [...

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64:48

188. Baking it Down - Vendy Blendy Strategy

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/26

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83:33

187. Baking it Down - The At-Fault Cult

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/19

Send us a text🫗 The AtFault Cult - Taking 100% of the blame shame.In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all seriousness though, we wanted to explain the long-term benefits of the short-term losses "absorbing fault" can have on your bottom line. And here's the kicker - 😵 we'll be talking about absorbing...

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73:22

186. Baking it Down - The 5 Ds of Disarming

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/12

Send us a text💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood.In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is October - December, we're more inclined to make mistakes - or to miss the client's cryptic order details amid the flurry of incoming requests and changes. Hey - we're human. They're human. It hap...

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113:05

185. Baking it Down - The Vendy Blendy Episode

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/05

Send us a text🛒 The Vendy Blendy Episode - Who's selling what and for how much off.In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and how much they'll sell it (not) for. As the hype builds for Black Friday, pre-shopping the Vendys on the podcast is always a fan favorite (or maybe...

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74:01

184. Baking it Down - Boo-urn Out

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/10/29

Send us a text👻 Boo-urn Out - Staying in front of falling behind.In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh.Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maximums during the Q4 months (📅 October, November, and December). 🤑 It's easy to fall prey to that green we've been laying the foundation for all year,

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75:30

183. Baking it Down - No

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/10/22

Send us a text🚫 No - Falling in Love with Rejection.In this week's Baking it Down Podcast - Episode 183 - No, I wanted to cover the worst best word in the business English language: No.In business (and in life), we gotta learn to fall madly in love with two little letters: N and O.But we're trained our whole lives to reject rejection though. No one wants to be told "no" - ew gross, I almost even hate typing it. The thought of someone not wanting us would send shivers up most of our spines.No

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81:50

182. Baking it Down - Content Buckets Debunked

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/10/15

Send us a text🪣 Content Buckets DebunkedContent categories explained.In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or sections of your blog or social media presence. Each bucket encompasses a specific area of content interest, helping

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84:12

181. Baking it Down - Correlation and Causation

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/10/08

Send us a text👙 Correlation & Causation - Looking at the full data picture.In this week's Baking it Down Podcast - Episode 181 - Correlation and Causation, we wanted to talk about the dangers of misassigned reasons why you think your marketing isn't working.Let's define things before we jump in:Correlation: a mutual relationship or connection between two or more things.Causation: the relationship between cause and effect.Coincidence: a remarkable concurrence of events or circumstances

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88:49

180. Baking it Down - Reach 4 Q4

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/10/01

Send us a text🎯 Reach 4 Q4 - Gaining reach in a complex Q4.In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4, we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year.And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes, and black Friday.🖐️ Talk about a reach ruckus! All of these major events competition for one really tiny phone screen? You're going to be in the

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83:47

179. Baking it Down - 2 Busy 2 Business

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/09/24

Send us a text🤹 2 Busy 2 Business - 10 ways to up communication in Sept.In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business, we wanted to talk about good communication (or the lack thereof... ahem... Bev).Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie had gotten her inquiry. See, Bev was a referral from another client, Ashley, who loved a 4 day waiting period for cookie communication. But unlike Ash,

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109:00

178. Baking it Down - Reading the Cookie Room

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/09/17

Send us a text🗣️ Reading the Cookie Room - Tells your market's telling you.In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathedral.What started as an innocent disclaimer in the contract that allowed the make-up artist to gather content for their social ballooned into an

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