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PODCAST

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).🍪 We"re here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin" that dough - see the pun there?)🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to

business marketing

All Episodes

82:27

203. Baking it Down - Reasons to Start a Blog

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/18

Send us a text ✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits. In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog? 😅 "Uh, twins - what could I possibly blog about? Reasons people should give me their money in exchange for cookies??" Well - kinda, yeah. You see - websi...

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77:12

202. Baking it Down - Calling All Actions

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/12

Send us a text 🔊 Calling All Actions - What are CTA’s and how to use them. In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple. 📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's home page. These lil' buttons tell your users what you want them to do. And they're direct too - no beatin' about the bush when you've got next

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69:27

201. Baking it Down - Value over Price

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/04

Send us a text 💰 Value over Price - How to stand out in saturation. In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that's not what the podcast is focused on. The concept is this: the seller pre-sells 5 bath bombs for $20 a piece - bundle price of $100. Once purchased, she reveals what the bath bomb hides - ...

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69:06

200. Baking it Down - Bu-cee's

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/25

Send us a text 🦫 Buc-ee's - A beaver’s marketing lessons. In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend. If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're missing out - it's... I don't know that words adequately describe what a Buc-ee's truly is - but I'll say it's fantastic and overwhelmingly so. Which

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75:04

199. Baking it Down - Are Your Sale Slow Right Now?

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/18

Send us a text 🧐 Are Your Sales Slow? - Here’s how to shift that mindset. For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down. What gives? 😢 Why does that one baker post that this was their best Vday yet and yet you're nowhere near their "units sold" number? 😓 Is your business dying? 😖 Are you losing your

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83:18

198. Baking it Down - Weather with Heather (and Corrie)

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/12

Send us a text ❄️ Weather with Heather (and Corrie) - Weather policies 101. This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather. 🌪️ They say the only job you can guess wrong every time and still be employed is being a weatherman - 😭 and that's what makes weather events and cookie pick-ups a match made in refund hell. So - how to predict the unpredicta...

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82:18

197. Baking it Down - Lessons from Susan Reed

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/04

Send us a text 🕵️‍♂️ Susan Reed - A scammer's lessons in marketing. Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect. We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways for lessons we can steal (on brand) from Susan Reed and company. If you're unacquainted with ol' Suzy, she's the name for a common scam where an

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90:05

196. Baking it Down - Words Matter

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/30

Send us a text 🤐 Words Matter - How copy can compel cash. Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room for 3 days and nights. But better late than never, the show must go on... Friday. The message still stands though - your words matter (even if they're three days late). ✍️ Copy is best summ...

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61:19

195. Baking it Down - The TikTok Ban

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/21

Send us a text🚫 The TikTok Ban - And the diversification of your marketing.In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours? It was odd as the platform kinda shut down features over an hour then a pop-up blocked access for some, then others, then it came back, but not. That said - it did happen though, which is the topic of conversation in our podcas...

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82:01

194. Baking it Down - Meta Verified

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/14

Send us a text✔️ Meta Verified - The pros / cons of the blue check.In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv when you've got this?!As we see content creators scrambling to dust off their Instagram backups, it may be a good time to consider standing out among th...

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100:15

193. Baking it Down - Smart Baby Goals

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/01/08

Send us a text👶 SMART Baby Goals - Taking small bites out of a big goal pie.Onesday Thursday? Sorry - ❄️ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, ☃️ so rest assured, my car won't be clean again for 2 months).In this week's Baking it Down Podcast - Episode 193 - SMART Baby Goals, 👶 we cover a better baby way to tackle big goals - and that's by not making them big, but making them rather small.Let me jump right into

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77:36

192. Baking it Down - Workin' Birkin

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/31

Send us a text👜 Workin' Burkin - How kelly hands kompetition. In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin, we're following a pretty funny story taking over TikTok. You see - 👜 Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin bag, you're looking at tens of thousands of dollars alone. But the king of the Birkin bags? The Kelly Bag - a bag that you have to be invited to be able to buy... 💰 for almost a hundr...

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57:06

191. Baking it Down - Break Me Off a Piece of that...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/24

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59:05

190. Baking it Down - How the Grinch Saved Christmas

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/17

Send us a text💗 How the Grinch Saved Christmas.In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts. But back to baking - December is a rough time for bakers. On the one hand, with all the marketing work we laid all year, we're finally able to cas...

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83:52

189. Baking it Down - 10 Marketing Lessons from...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/12/03

Send us a text🔟 10 Marketing Lessons - You can apply from [Redacted].In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 * 😭 * until next year.But with every [Redacted], there are marketing lessons to be learned - 🧠 and this year we picked 10 marketing lessons to apply to your bakery-endy (okay now I'm done making up words). 📣 The biggest takeaway from the [...

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64:48

188. Baking it Down - Vendy Blendy Strategy

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/26

Send us a text

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83:33

187. Baking it Down - The At-Fault Cult

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/19

Send us a text🫗 The AtFault Cult - Taking 100% of the blame shame.In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all seriousness though, we wanted to explain the long-term benefits of the short-term losses "absorbing fault" can have on your bottom line. And here's the kicker - 😵 we'll be talking about absorbing...

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73:22

186. Baking it Down - The 5 Ds of Disarming

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/12

Send us a text💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood.In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is October - December, we're more inclined to make mistakes - or to miss the client's cryptic order details amid the flurry of incoming requests and changes. Hey - we're human. They're human. It hap...

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113:05

185. Baking it Down - The Vendy Blendy Episode

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/11/05

Send us a text🛒 The Vendy Blendy Episode - Who's selling what and for how much off.In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and how much they'll sell it (not) for. As the hype builds for Black Friday, pre-shopping the Vendys on the podcast is always a fan favorite (or maybe...

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74:01

184. Baking it Down - Boo-urn Out

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/10/29

Send us a text👻 Boo-urn Out - Staying in front of falling behind.In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh.Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maximums during the Q4 months (📅 October, November, and December). 🤑 It's easy to fall prey to that green we've been laying the foundation for all year,

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