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PODCAST

smj: school marketing journal

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

business marketing

All Episodes

18:07

191: Lights, camera, enrolments! – Introducing...

smj: school marketing journal ·

2024/10/31

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe A brand video is more than just a promotional piece – it's a powerful tool to tell your school's story, showcase its values and connect with the community. In this episode, we dive into the importance of brand videos for schools and introduce award-winning producer and director Gavin Carroll to unveil our exciting new video service offering, imaginate for Education. We discuss how brand videos can communicate a school's identity,

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17:26

190: Communicating change: a framework

smj: school marketing journal ·

2024/10/24

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining a reassuring sense of stability? In this episode, we discuss the MAYA (Most Advanced Yet Acceptable) principle and how it applies to school communications, offering a framework to

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18:45

189: Leading change in school marketing

smj: school marketing journal ·

2024/10/17

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe School communication and marketing is changing, and whether you like it or not, this means your school marketing will need to change. However, the most significant barrier to your school’s adaptation to this new landscape is not the customers nor the technology, it’s managing the change required. This episode, we discuss how we believe you can lead your school through change effectively, and share some common reasons why school

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16:39

188: No budget required

smj: school marketing journal ·

2024/09/26

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To do great school communication and marketing, some of the most impactful levers you can pull don’t depend on the size of your budget. This episode, we discuss six things you can do that won’t put any strain on your school financially. But we warn you, it’s not going to be easy. Through our experience of working with hundreds of school Heads, we know these ideas can be difficult to action ... but not impossible. Get in

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17:00

187: The future is fractional

smj: school marketing journal ·

2024/09/19

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a problem that is deeply ingrained into the structural fabric of Australia’s independent school sector. Schools need high-level marketing support, but only a few of the largest schools can access this type of talent. A concept borrowed from the commercial world might be the answer. This episode, we discuss the role of the 'Fractional' Director of Marketing, how they operate and why this role might be right for your school

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17:27

186: Limit the logical

smj: school marketing journal ·

2024/09/12

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe For generations, we've been told that logic dictates our decision making. However, a growing body of research suggests that it's our emotions that drive our decisions, especially when it comes to complex purchase decisions. This episode, we discuss how you can lead your communication and marketing team to limit the logical and elevate the emotional in your quest for increased enrolment enquiries. Get in touch at

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17:05

185: Boosting productivity and growth – AI in your...

smj: school marketing journal ·

2024/09/05

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we dive into the topic of AI and how it can be used in your school marketing. We discuss a Hubspot article surveying over 1,000 marketing professionals to discover trends in AI usage. We also share our thoughts on how your school marketing team can use this technology to become more efficient by freeing up their time to focus on the parts of the job they love. Get in touch at smj@imageseven.com.au

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17:19

184: Strategy – How will you win? – interview with...

smj: school marketing journal ·

2024/08/29

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Tom Olverson, a veteran school Head of 27 years across the United States who is now a specialist search consultant, as well as a mentor to Heads. He is also the author of Leading Through Strategy – How Business Principles Can Help Independent Schools Thrive. He talks us through what ‘winning’ looks like for schools, as well as sharing some of the principles from the for-profit world

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16:34

183: School marketing starts on the inside

smj: school marketing journal ·

2024/08/22

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the world of independent schools, clear communication isn't just beneficial — it's pivotal. The pitfalls of misinterpretations, ambiguous roles and inconsistent messages can profoundly inhibit a school's growth on all fronts. Schools, like all organisations, face challenges in achieving effective communication. And it’s holding them back. This episode we discuss the significance of communication in school marketing and provide

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18:53

182: Email newsletters – interview with Dan Oshinsky

smj: school marketing journal ·

2024/08/15

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Dan Oshinsky, owner of Inbox Collective, an email consultancy that helps brands grow audiences, build relationships and gets results through email. We discuss the future of email marketing and the differences and similarities between brand email marketing and school email marketing. Dan shares how to make your marketing emails feel more personal to establish a connection with your

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17:43

181: Your second chance at a first impression

smj: school marketing journal ·

2024/08/08

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe “You never get a second chance to make a first impression.” That’s only partially true. Brad and Scully discuss this further in this episode, delving into how – within the school marketing context – your second chance is to iterate and improve before your next opportunity for another first impression. In today's interconnected world, the battle for enrolment begins online. As prospective parents commence their intricate journey of

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19:18

180: Substantiating teacher quality - interview with...

smj: school marketing journal ·

2024/08/01

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by psychologist Dr Matt Pfeiffer to discuss his model TXL Education, which aims to enhance the educational effectiveness of teachers. TXL is a professional development model which uses surveys to allow teachers to receive a range of feedback and help them enhance their teaching effectiveness. Matt talks us through the development of the model, as well as how TXL is used in practice in schools. Finally,

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17:30

179: Global lessons from the 2024 IBSC Annual Conference

smj: school marketing journal ·

2024/07/25

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe After presenting at the 2024 International Boys’ School (IBSC) Annual Conference held in London, United Kingdom, Andrew Sculthorpe (Scully) shares his learnings from picking the minds of school Heads from 145 countries around the world. Focusing on the Conference’s theme ‘Tradition, leadership and innovation’, he shares some of the knowledge he picked up, such as the challenges facing boys’ schools, the similarities and differences

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18:47

178: AI 101 for school Heads

smj: school marketing journal ·

2024/06/27

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Brendan Schneider, an expert in digital marketing for schools and the Artificial Intelligence (AI) revolution. We discuss the growth in AI and break down some of its accompanying terms and jargon. Brendan tells us how he believes AI is going to (and has already) change the world of school marketing. Get in touch at smj@imageseven.com.au

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18:33

177: Marketing buzzwords you should know – Part 2

smj: school marketing journal ·

2024/06/20

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we pick up where we left off from SMJ175, continuing with our list of marketing jargon that school Heads might encounter in order to help you interpret what you are hearing from your school’s marketing team. We discuss all the terms you might often hear, from ‘social media marketing’ to ‘CTAs’ and we try our best to explain them in simple terms and give you practical examples in a school-based context. Get in touch

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17:52

176: Truth and Tradition: Writing Authentic School...

smj: school marketing journal ·

2024/06/13

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There comes a time in the life of every school when the time is right to make a permanent record of the school’s history. This episode, we are joined by Associate Professor David Hastie to understand the pitfalls and the benefits of writing your school history. David takes us through the steps of approaching such a project, and shares his advice and his takeaways from his vast experience of writing histories for independent schools.

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17:05

175: The marketing buzzwords you should know – Part 1

smj: school marketing journal ·

2024/06/06

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode, we discuss some of the jargon in the marketing industry to help school Heads interpret what they are hearing from marketers and understand the process behind what is going on in their schools marketing programs. We discuss all the terms you might often hear, from ‘brand awareness’ to ‘CX’ and try our best to explain in simple terms for your understanding and then give you practical examples in schools. Get in touch at

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19:34

174: Strategy with the customer in mind – interview...

smj: school marketing journal ·

2024/05/30

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Tom Olverson, a veteran school Head of 27 years who is now a specialist search consultant with RG175 and a mentor to current school leaders. We discuss his book, Leading Through Strategy, How Business Principles Can Help Independent Schools Thrive, which explores his personal journey leading schools across the USA, the lessons he learnt and how to use strategy to find your school identity. Get

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18:16

173: Branding is expecting. Marketing is parenting

smj: school marketing journal ·

2024/05/23

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the education sector the various functions of communication often get blurred, especially when it comes to branding and marketing. While related and interdependent, these are entirely different stages of communication that require different approaches. This episode, we discuss an article by Deroy Peraza that we came across, and we approached him to investigate how his article, Branding is expecting. Marketing is parenting applied

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19:07

172: Unlocking your school's value

smj: school marketing journal ·

2024/05/16

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a lot happening in the modern school marketing landscape. It seems that every time you open a new browser tab there is a new tool or app that is going to ‘make your life easier’ and solve your enrolment problems. Of course, it’s not real. School communications and marketing are getting more complex, not easier. This episode, Brad and Scully provide a four-pillar framework on how to unlock your school’s value to prospective

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233 results

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