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PODCAST

Savvy Marketing for Small Business

Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule.Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you"re a seasoned business owner or just starting out, join us each week for quick tips on everything from social media marketing and content

business marketing

All Episodes

25:18

What it Takes to Be an Authentic Leader in 2025 with...

Savvy Marketing for Small Business ·

2025/01/13

In this episode of Savvy Marketing for Small Business, I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025.We discuss the importance of self-reflection, facing personal challenges, and curating the right people and influences in your life. Rachael shares practical tips on overcoming barriers and building the mindset, habits, and tools needed to fuel your leadership journey.Tune in for actionable insights to help you lead with authenticity and purpos...

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20:23

5 Marketing Trends Every Woman in Business Should...

Savvy Marketing for Small Business ·

2025/01/06

Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies to leveraging AI, short-form videos, and building loyal communities, this episode is packed with insights you can’t afford to miss.----------------------------Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppa...

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21:10

Why Knowing Your Target Customer is the Key to...

Savvy Marketing for Small Business ·

2024/12/31

Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions with actionable research, and tailor your marketing strategies to connect smarter, not louder. Plus, get tips on creating a customer avatar and personalizing your approach to maximize results. Ready to make 2025 your best year yet? Tune in and transform yo...

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32:07

Time for a Brand Refresh? How to Know When It’s Time...

Savvy Marketing for Small Business ·

2024/12/23

In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when and why a brand update can help you stay relevant and impactful. Tune in for actionable tips on aligning your online presence with your vision—and how to tell if it’s time for a small tweak or a total transformation.Perfect for women in business ready to eleva...

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25:11

Convert with Confidence: Effortless Strategies to...

Savvy Marketing for Small Business ·

2024/12/16

Struggling to turn leads into loyal customers? In this episode of Savvy Marketing for Small Business, learn a proven roadmap for nurturing leads with personalized follow-ups, delivering value, and confidently closing the sale. Discover actionable strategies to build trust, stand out from competitors, and create lifelong customer relationships. Plus, hear how the VIP Marketing Mastery program can take your conversion game to the next level.---------------Have questions or topics YOU want to le...

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17:27

Unforgettable Marketing: How to Stand Out in a...

Savvy Marketing for Small Business ·

2024/12/09

Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business, we dive into the power of defining your Unique Selling Point (USP). Learn how to discover, refine, and leverage what makes your business truly unique to attract your ideal customers and rise above the noise. Packed with actionable tips, this episode will help you craft a marketing strategy that highlights your strengths and sets you apart. Don’t miss it!------------From the episode: Here’s...

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17:26

Goals, Resolutions, and Marketing Plans: The Perfect...

Savvy Marketing for Small Business ·

2024/12/02

In this episode of Savvy Marketing for Small Business, we break down the difference between resolutions and goals, emphasizing how strategic marketing is the key to turning aspirations into results. Resolutions are great intentions, but goals, paired with a solid marketing plan, create a clear path to success. We explore how to reflect on past efforts, set specific and actionable goals, and tie them to effective marketing strategies like audience targeting, content planning, and campaign exec...

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18:27

Block It Like It’s Hot: Get More Marketing Done in...

Savvy Marketing for Small Business ·

2024/11/24

In this episode, we’re tackling the ultimate productivity hack: time blocking! Discover how busy women in business can use this strategy to streamline their marketing, maximize their time, and reduce stress. Learn practical tips for batching content, setting theme days, and creating a schedule that works with your life—not against it. If you’re ready to “block it like it’s hot” and get more done in less time, this episode is for you!--------------------Have questions or topics YOU want to lea...

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22:41

Marketing on a Budget: High-Impact Strategies That...

Savvy Marketing for Small Business ·

2024/11/19

Marketing on a Budget: High-Impact Strategies That Don’t Break the BankIn this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You’ll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features. Learn how to repurpose content to extend its value, turning one piece of work into multiple touchpoints for your audience. Plus, we’ll break do...

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21:07

Mastering the Mompreneur Balance: Calendars,...

Savvy Marketing for Small Business ·

2024/11/11

In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical insights on organizing your calendar in a way that respects both family and work commitments, helping you stay on top of priorities without feeling overwhelmed. We also dive into the power of delegating and outsourcing — why it’s essential, what tasks to consider handing o...

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18:06

Building Confidence on Camera: Tips for Video Marketing

Savvy Marketing for Small Business ·

2024/11/01

In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you’re not alone! We'll cover mindset shifts to calm your nerves, practical tips to get comfortable, and beginner-friendly video marketing strategies to help you shine. Learn how to show up authentically, connect with your audience, and make video marketing a powerful tool for your business. Tune in and take your first steps toward video ...

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23:04

The Secret to a Great Marketing Calendar: Planning...

Savvy Marketing for Small Business ·

2024/10/29

In this episode of Savvy Marketing for Small Business, we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. Learn how to create a marketing calendar that saves you time, keeps your content consistent, and helps you avoid the overwhelm of last-minute posts. I’ll walk you through simple steps for choosing the right tools, setting goals, using weekly themes, and batching content for maximum efficiency. Plus, I’ll share tips on keeping your calendar ...

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17:35

Renting vs. Owning Your Marketing Space: Why You Need...

Savvy Marketing for Small Business ·

2024/10/23

In this episode of Savvy Marketing for Small Business, we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is essential for maintaining control over your audience. We’ll cover the importance of having consistent communication off social media, the power of email marketing, and how it can boost your conversion rates while strengthening relationships with your leads. Tune...

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9:42

Dealing with Perfection and the Cost of Overthinking

Savvy Marketing for Small Business ·

2024/10/15

In this episode of Savvy Marketing for Small Business, we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing. I share insights on why chasing perfection is an illusion, how overthinking kills momentum, and how to shift your mindset from ‘perfect’ to ‘progress.’ Plus, I give practical tips to help you take action confidently, without getting stuck in the cycle of endless revisions.Ready to kick perfectionism to the curb? Book...

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14:30

Mastering the 4 E’s of Content

Savvy Marketing for Small Business ·

2024/10/07

In this episode of Savvy Marketing for Small Business, we explore the 4 E’s of content: Emotion, Entertainment, Education, and Enemy. Learn how to connect with your audience emotionally, keep them engaged with entertaining content, provide valuable education, and unite them against a shared challenge. These four elements will help you create more impactful content that boosts engagement and converts followers into loyal customers. Tune in for actionable tips to supercharge your mark...

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19:47

Why Your Consistency Isn't Paying Off (And How To Fix...

Savvy Marketing for Small Business ·

2024/09/30

Are you posting consistently on social media but still hearing crickets? In this episode, we dive into the common pitfalls of social media strategy and how to fix them. From posting fluff instead of value, shouting into the void without engagement, to missing the mark with your audience—find out why your efforts might not be getting the traction you want. Learn three actionable steps to boost your social media game: planning content with purpose, stepping up your engagement, and aligning...

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24:10

Mindset and Marketing - How Your Mindset Will Help...

Savvy Marketing for Small Business ·

2024/09/23

In this episode of Savvy Marketing for Small Business, we dive into the powerful connection between mindset and marketing success. Learn why cultivating a success-driven mindset is key to boosting your confidence and taking bold, effective actions in your marketing efforts. We'll explore practical tips to shift your mindset, overcome self-doubt, and approach your marketing strategy with the clarity and conviction needed to grow your business!----------------------------------------------Have ...

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26:58

Mindset Mastery: Breaking Barriers in Business with...

Savvy Marketing for Small Business ·

2024/09/16

In this episode of Savvy Marketing for Small Business, I sit down with Lena Khais, owner of Atlas Paradigm, to dive into the power of mindset in business. We explore how overcoming limiting beliefs and breaking through mental barriers can help you hit your goals and thrive as an entrepreneur. If you're ready to unlock your potential and take your business to new heights, this conversation is for you!Connect with Lena:Life By Design (FB Group): https://www.facebook.com/groups/lifebydesignforen...

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30:40

Top 10 Tips for Using Social Media Marketing to Grow...

Savvy Marketing for Small Business ·

2024/09/09

In this episode of Savvy Marketing for Small Business, we're diving into the top 10 essential tips for mastering social media marketing! Whether you're just starting out or looking to refine your strategy, these tips are designed to help business owners thrive online. We’ll cover how to choose the right social media platform for your brand, the secret behind attraction marketing, and why the 80/20 rule is often misunderstood. Learn how to post with purpose, embrace your brand, and b...

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13:41

How to Stay Focused as a Busy Entrepreneur (and get...

Savvy Marketing for Small Business ·

2024/08/26

In this episode of Savvy Marketing for Small Business, we tackle one of the biggest challenges in sales and entrepreneurship—staying focused amidst the chaos. Discover how to streamline your focus and boost productivity without burning out by mastering the art of 90-minute sprints, creating your ideal work environment, and committing to small, consistent disciplines. Whether you’re juggling multiple tasks or feeling overwhelmed by your to-do list, these strategies will help you regain control...

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68 results

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