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PODCAST

Designed for the Creative Mind™

Your designs are beautiful, but you"re struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren"t happy with the performance of your interior design business, are tired of trading your

arts design

All Episodes

18:48

S3 Ep.170 How to Market Your Interior Design Services...

Designed for the Creative Mind™ ·

2025/03/10

Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we’re diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I’m so glad you’re here. Because building a business by design doesn’t happen by accident. Let’s get started! What We Cover in This Episode: Why not having a portfolio isn’t the roadblock you

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43:04

S3 Ep.169 Small by Design: The Power of a Boutique Firm

Designed for the Creative Mind™ ·

2025/03/06

Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it!What We Cover in This Episode: How DeeDee's background in art and graphic design led her to interior design The evolution of her

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27:51

S3 Ep.168 Google Juice: Small SEO Steps for Big...

Designed for the Creative Mind™ ·

2025/03/03

Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity. Today, we're diving into

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49:28

S3 Ep.167 Using Your Website to Increase Community,...

Designed for the Creative Mind™ ·

2025/02/24

Hey there! I’m so glad you’re tuning in to the podcast designed for the creative mind. Whether you’re in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I’m thrilled you’re here. Today, we’re diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions.To help us break this down, I’m chatting with Rachel Seid, a super talented Squarespace web designer

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17:30

S3 Ep.166 From Social to Searchable: How to Get Found...

Designed for the Creative Mind™ ·

2025/02/17

Hey, hey, hey! Welcome back to Designed for the Creative Mind. I'm Michelle Lynne, and today we’re diving into something that can seriously level up your Instagram game—SEO-optimized captions and hashtags, specifically for interior designers. If you’ve ever wondered how to make your posts more discoverable (without spending hours on social media), this episode is for you! I recently went down a major rabbit hole on Instagram SEO, and I’m sharing everything I’ve learned. From keywords in

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14:58

S3 Ep.165 Boost Your Google Juice: 5 Easy SEO Tips...

Designed for the Creative Mind™ ·

2025/02/10

Hey, hey, hey y’all! Michelle Lynn here, and today we’re diving into something every interior designer needs to focus on—marketing. Specifically, how to show up in searches so more dream clients can find you. If your business has slowed down in 2024 (you’re not alone!), this episode is for you.I’ve been in the interior design game for a while—running my own award-winning seven-figure firm, ML Interiors Group, and mentoring designers since 2018. So trust me when I say SEO is still one of

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22:40

S3 Ep. 164 Attract Your Dream Clients

Designed for the Creative Mind™ ·

2025/02/03

Hey, hey! Welcome back to the podcast! It's just me today, and we’re diving into marketing—again! If you caught the last episode, you know we’re doing a little marketing series. if we haven’t met yet, I’m Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I’ve got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You’re in the right place if you’re a

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46:11

S3 Ep.163 Embracing Uniqueness and Authenticity

Designed for the Creative Mind™ ·

2025/01/30

Welcome back to the podcast! I’m so excited for today’s episode because I get to introduce you to someone I’ve known for a few years now—and I think I can officially call her a friend. Meet Gaia Filippi! she’s an Italian-born, California-raised, now-Dallas-based interior designer with a serious talent for creating unique, personality-filled spaces.Gaia has a background in high-end fashion, and let me tell you, she brings that sharp eye for design into her interior work. She believes in

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35:09

S3. Ep 162 From Hindsight to Foresight: Social Media...

Designed for the Creative Mind™ ·

2025/01/27

Hey y’all, it’s Michelle Lynne here! Happy New Year, and welcome to the first episode of 2025 on Design for the Creative Mind! I’m kicking off this year with a theme that I think we all need: how to select and secure new clients. After a challenging 2024, where client inquiries slowed down and timelines stretched longer than usual, I’ve learned a lot about pivoting and simplifying sales and marketing processes. In this episode, I’m sharing the key lessons and strategies my team at ML

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41:46

S3 Ep. 161 Managing Like a Pro with Hillary Cohen

Designed for the Creative Mind™ ·

2025/01/19

Hey there, it’s great to have you back! Today, I’m thrilled to introduce you to the incredibly talented Hilary Cohen. With over 15 years of experience, Hilary has worked with top AD100 designers, El Decor A-listers, and high-profile celebrity clients across the country. From boutique hotels to stunning residential projects, she’s done it all! Her work has been featured in Veranda, Homes & Gardens, and The New Jersey Home, just to name a few.In this episode, we dive into: How it All

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48:38

S2 Ep.160 Illuminating Lives with Ben Rousseau

Designed for the Creative Mind™ ·

2024/12/02

Hey everyone! Welcome back to the podcast. I’m so excited to share this conversation with Ben Rousseau, an award-winning lighting artist and luxury product designer based in Hove, UK.Ben's creative journey is nothing short of inspiring, and today, we dive into his story, his work, and his passion for designing with light. Ben’s story starts in Colchester, England’s oldest recorded town. Growing up surrounded by ancient castles, he dreamed of shaping the future, fueled by the imaginative

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50:31

S2 Ep.159 From Vision to Reality: The Grit, Grace and...

Designed for the Creative Mind™ ·

2024/11/25

Episode SummaryHey, friends! It’s Michelle Lynne, and today on Design for the Creative Mind, I’m thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Krystal's design-build journey, her unique aesthetic, and how her experiences have shaped her

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21:32

S2 Ep.158 Listener Q&A: Setting Boundaries with Your...

Designed for the Creative Mind™ ·

2024/11/18

Hey y'all! Welcome back to Design for the Creative Mind! Today, I'm diving into a question that came straight from Instagram—thanks to Louise from Design in Ireland. She reached out with a great one: "How can interior designers set boundaries with flat-fee clients who sometimes get a bit too comfortable asking for extra time?" Here's a peek at what I cover in this solo episode: Sales Process Essentials: I break down my client process, from initial calls to meet-and-greets. It’s all about

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35:58

S2 Ep.157 Building a Luxury Brand: Tips on How to...

Designed for the Creative Mind™ ·

2024/11/12

Hey there, welcome back to the podcast! Today, I have an inspiring conversation for you with Allison Handler, the founder and principal designer of Allison Handler Design, based out of New Jersey. Allison's journey to interior design wasn't exactly traditional—she started in the world of fashion and merchandising in New York City.She had a dream to be like the iconic Carrie Bradshaw, and she made it happen, working with major names like Donna Karen. But after 20 years, she found herself

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43:35

S2 Ep.156 Curious About Interior Design?...

Designed for the Creative Mind™ ·

2024/11/04

Hey, hey, hey! Welcome back to Designed for the Creative Mind! Today, I’m thrilled to have Rebecca Ward from Rebecca Ward Design joining us. Rebecca Ward leads one of Sacramento's premier residential interior design firms as CEO and Principal Designer. With over 15 years of experience, she's an award-winning, certified interior designer in California, holding the prestigious NCIDQ certification. Not only is she an incredible interior designer and business mentor, but she’s also the voice

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34:02

S2 Ep. 155 Tile Art with a Purpose with Beth Porter

Designed for the Creative Mind™ ·

2024/10/28

In this episode, I’m thrilled to introduce Beth Porter, an incredibly talented artist and co-owner of Wet Dog Tile Company. Beth shares her journey from a fine arts background to becoming a trailblazer in custom tile artistry.Wet Dog Tile Company is known for its unique, multi-textural tile designs that go beyond traditional forms, incorporating mixed media, organic shapes, and, often, personal touches that make each project one-of-a-kind. Wet Dog creates tiles that defy typical geometric

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27:42

S2 Ep. 154 The One Thing Your Should Do For Your...

Designed for the Creative Mind™ ·

2024/10/21

In this solo episode of 'Design for the Creative Mind' podcast, I share some strategies for conducting a year-end review and planning for the future of your interior design business using my review guide I developed and use in my business every single year. I cover essential steps such as identifying both favorite and draining projects, determining profitable ventures, setting financial goals, and ensuring proper tax allocation. I also discuss the importance of outsourcing non-core tasks

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54:14

S2 Ep. 153 Attracting And Working With A Luxury...

Designed for the Creative Mind™ ·

2024/10/14

In this episode of the Design for the Creative Mind podcast we haveJeffrey Shaw. From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S. Today, Jeffrey speaks about how to sell to the rich at association events and

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22:36

S2 Ep. 152 From Concept to Completion with Michelle...

Designed for the Creative Mind™ ·

2024/09/30

In this episode of the Design for the Creative Mind podcast, host Michelle Lynne, owner and president of ML Interiors Group, guides listeners through the comprehensive process of interior design, from research to installation. Michelle introduces her signature '16 Steps of Sanity' and offers valuable insights into effectively managing a design project. She emphasizes the importance of thorough research, client interaction, and efficient project management. The episode also highlights the

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41:50

S2 Ep. 151 Get Your Life Back by Mastering Your Time...

Designed for the Creative Mind™ ·

2024/09/09

In this episode we chat withAndrew Hartman, the founder of TimeBoss. Andrew shares his insights into managing time effectively, a skill he developed after experiencing burnout. He explains how the TimeBoss framework helps leaders and their teams achieve their goals without succumbing to stress and anxiety. Andrew recounts his personal story of how overwork led to the temporary loss of his sense of smell and emphasizes the importance of a healthy relationship with time. The discussion also

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