PODCAST

Gingernut Marketing

Phil Birss

https://www.elephantdigital.co.uk/

business management & marketing

All Episodes

15:55

How to stay motivated in business | Phil's top 10...

Gingernut Marketing ·

2019/04/15

Phil shares his top 10 tips on how he stays motivated and focused running his company. Whether you are an entrepreneur or in an employed role, maintaining your passion and motivation is of paramount importance if you desire for business and personal success. Subscribe, watch and listen to this episode and many more across all Gingernut Marketing channels: - YouTube: https://bit.ly/2HUUtZg - Apple: https://apple.co/2GztAKp - Android: https://lnkd.in/dEdgTa9 If you enjoyed the podcast then please

33:07

Interview with Bruce Daisley, VP EMEA at Twitter |...

Gingernut Marketing ·

2019/04/08

Phil meets Bruce Daisley who heads up Twitter's business in Europe, Middle East and Africa. He is also the host of the 'Eat Sleep Work Repeat' podcast and author of the new bestselling book 'The Joy of Work'. Bruce talks about life at Twitter, his mission to increase productivity in the workplace and his passion for helping people rekindle their passion for their careers. Watch the episode on the Gingernut Marketing podcast YouTube channel. He also runs the top Business podcast, Eat Sleep Work

12:55

Top Social Media Channels for 2019 (And how to use...

Gingernut Marketing ·

2019/04/01

On today's podcast we explore the top five social media channels that will leverage more value for your marketing campaign in 2019. Social media is a rapidly evolving world and it is our job as company owners and marketeers to be at the forefront of the latest trends and strategies. Phil talks us through the importance of understand the drivers of each platform and how to create value specifically for the channel that will increase your campaign effective. Considering the nuances of YouTube,

15:00

Content Marketing | Exploring the 70-10-10-10 Rule |...

Gingernut Marketing ·

2019/03/25

The world has changed - 72% of todays consumers would rather buy a product or services from a company they have researched in their own time and at their own pace. People are still unfamiliar with the term 'content marketing'. What does it involve? What advantages does it bring? And should you adopt it as part of your marketing strategy? Creating a powerful content strategy can make or break your wider marketing and growth plans. In this podcast we explore Phil's own content marketing journey,

24:51

Scaling Up With a Growth Mindset | Interview with Lee...

Gingernut Marketing ·

2019/03/18

Creating closer alignment between the sales and marketing functions of a business is a key challenge for marketers and business owners. A challenge which today's guest Lee Hackett thrives on, and indeed, has built a company around over the past 5 years. Lee is the CEO of Bluprint X, a global marketing and advertising technology agency with offices in Europe, North America, the Middle East and Asia Pacific. Responsible for the strategic growth of the business, Lee offers straight-talking consultancy

21:08

Marketing the City of Liverpool (Part 1) | Interview...

Gingernut Marketing ·

2019/03/11

How do you market an entire city, or indeed a city region, to reflect its past as well as embrace its future? This is first of a two part special focusing on building the brand of the internationally recognised City of Liverpool. Bill Addy is the Chief Executive at Liverpool BID Company and Chair of Liverpool's Visitor Economy Board. Bill works tirelessly with the council, local community organisations and the private sector to realise a shared vision for Liverpool and its commercial future. If you

38:08

An Exploration of Gin | Interview with Chris Marshall...

Gingernut Marketing ·

2019/03/04

Today we are voyaging deep into the heart of the stunning North Wales countryside to meet Chris Marshall, the owner of the Snowdonia Distillery and the creator of Foragers Gin. In less than five years Chris has built the Foragers Gin brand from being a unknown and disruptive start-up to oversubscribed and award-winning spirits business featured on day-time TV (with chef James Martin) and enjoyed by royalty at the Royal Wedding (Meghan and Harry's) last year. After a brief tour of the distillery

30:03

Granola Bars and Brand Models | Interview With Simon...

Gingernut Marketing ·

2019/02/25

In this episode Phil interviews Simon Hawkes, an incredibly experienced and senior marketer who describes himself (on his LinkedIn profile) as a '...commercially astute Marketing Director with a consistent track record of delivering NPD and profit growth in the FMCG and UK grocery sectors'. Spanning 30 years, Simon's career has seem him leading the marketing efforts for some huge UK brands including Jordans Cereals, Premier Food, Glen Dimplex Home Appliances, Princes and Georgia Pacific. Simon and

15:48

Inbound Marketing | Book Review: They Ask, You Answer...

Gingernut Marketing ·

2019/02/18

Are you a truth hoarder, holding back the recipe for your secret sauce? If so, you could be missing out on the brave new world of inbound marketing as a way to attract more customers to your door. In this episode Phil talks us through one of his favourite marketing books - They Ask, You Answer by Marcus Sheridan. For some people the term inbound marketing is deeply engrained in the modern marketing psyche, but for other it is a new and exciting concept filled with intrigue and promise. - 'They Ask,

34:11

Why is my bus always late? | Interview with Lisa...

Gingernut Marketing ·

2019/02/11

Completely failing to avoid the 'Why is my bus always late?' question, Phil interviews the lovely Lisa Pearson, Head of Marketing (NW) for Arriva Buses talking about her experiences of working in the marketing world. In another fascinating episode, the conversation delves into digital transformation, the importance of data in demonstrating ROI, along with building brand advocates and the importance of marketing sitting on the board. Lisa also talks about her role as a board member of the Womens

17:52

The Mind of the Entrepreneur | Book Review: The...

Gingernut Marketing ·

2019/02/04

In the first of a new series of book reviews, Phil discusses one of his favourite marketing books: The E-Myth Revisited by Michael Gerber. Although from a casual read this is a book is about small business, Phil uncovers two important lessons that all marketers and entrepreneurs must understand and embrace if they are to create a winning marketing strategy. Phil is on a mission to promote the power of marketing and the importance of a well-supported marketing function within a business

40:29

Gender Inequality and Wagon Wheels | Interview with...

Gingernut Marketing ·

2019/01/28

Why are women struggling to progress to the board room from marketing roles and why was the Wagon Wheel akin to Woody from Toy Story? These are two key questions which Julie Linforth, Head of Marketing at McBride answers for us on todays podcast. Having enjoyed a varied and extremely successful career, Julie has delivered strategic marketing campaigns for some of the UK's most-loved FMCG brands, such as Tesco, Asda, Sainsburys, Thorntons, Brakes, Burtons Biscuits, Princes and M&J Seafood. Julie

38:03

Better creative agency relationships | Ep. #13

Gingernut Marketing ·

2019/01/21

Working with a creative agency on your marketing projects can be fraught with problems from start. Phil welcomes the Head of Client Services at Elephant Digital, Daniela Slater to the podcast to discuss how to get the best from your chosen agency partner. Dani brings to the table her extensive experience of working with clients to discuss the most common challenges, ranging from work quality and scope creep, to mis-communication and the 'shitty' email. If you enjoyed the podcast then please spread

38:20

5 lessons learnt from 5 years in business | Ep. #12

Gingernut Marketing ·

2019/01/14

An interesting change of pace this week as Phil chats with his business and life partner, Jo Vickers as they reflect on the five key lessons they have learnt during their first five years of running and owning their digital creative agency - Elephant Digital. From almost neurotic obsession with evolving the Elephant brand every year, to the inevitable challenges of managing cashflow during the start-up phase, Jo and Phil leave no stone unturned as they discuss the (sometimes) harsh lessons learnt

17:00

Building a Killer Brand! | Ep. #11

Gingernut Marketing ·

2019/01/07

What is a brand? What does it mean to own and develop a brand? What is the difference between brand strategy and brand identity? In this podcast we explore these questions and many more. Through some interesting case studies, Phil explores what it takes to create a killer brand and his three step brand building process. Delving into some of the most frequently asked questions around brand and the branding process, Phil answers key points such as the right time to rebrand your business, the typical

15:47

Marketing strategy made simple | Ep. #10

Gingernut Marketing ·

2018/12/31

Creating a marketing strategy for your business, business unit or product does not need to be an onerous task. Approached correctly, creating a marketing plan can be a simple, and even enjoyable process. Many marketers feel the need to over-complicate the process and many business owners fall in the trap of skipping key steps. Phil shares his extensive experience of working with businesses to create simple and powerful marketing strategies. Using his tried and tested 9 step process, Phil explains

36:28

The world of immersive technology (AR and VR ) | Ep. #9

Gingernut Marketing ·

2018/12/25

There are more people using augmented reality (AR) on Snapchat every day than are using Twitter in its entirety. Immersive technology is a new and exciting field currently being explored by bold and forward-thinking people such as Phil Charnock and the team at Draw & Code. For many people virtual reality is a well-known subject, but turning this technology into a commercial reality (forgive the pun...) is proving harder than it first seemed. Talking to Phil (Charnock) we start to understand the

38:49

Chill Factore | The UK's premiere ski and & snow...

Gingernut Marketing ·

2018/12/17

Hilary Large joins the show to share her extensive B2C marketing experience working with leading brands, ranging from the Kingfisher Group to Very. If that wasn’t enough, six years ago Hillary took the plunge to work for herself as a portfolio marketing director and consultant, running her own business Chandott Marketing. One of her current projects is the Chill Factore – the UK’s longest indoor real snow slope. As the Part-Time Marketing Director, Hilary enjoys the challenge of bringing more than

16:45

Build your personal brand - My five step guide |...

Gingernut Marketing ·

2018/12/10

We take a break from interviewing the brightest minds in marketing to understand how to build your personal brand. Our host Phil Birss dives in this fascinating subject and explores his five steps to create a powerful personal brand. Starting with finding your niche and opening your mind to improving your subject knowledge, to creating and delivering amazing content that sets you apart. The ultimate goal is to build your personal and professional reputation as a thought leader in your sector or

33:59

My marketing journey | Phil's career, stories and...

Gingernut Marketing ·

2018/12/02

We take a break from interviewing some amazing marketing people to get to know the host of the Gingernut Marketing Podcast, Phil Birss. Putting the proverbial shoe on the other foot, Phil decides to interview himself and tell us a little more about his career in marketing over the last 10 years. Starting in 2008, with a semi-successful attempt to build a website for his father's business The Daily Maid. From redundancy in 2009, to learning his trade in search marketing and web development agencies,

66 results

Gingernut Marketing

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...