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PODCAST

The Business of Jiu Jitsu

The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.

business entrepreneurship

All Episodes

00:12:50

Ep. 49 - Keeping your momentum in business

The Business of Jiu Jitsu ·

2025/02/05

There are natural ebs, flows, and seasons in your Jiu Jitsu academy. We are in a high season right now where new students are seeking you out at a rate that won't be the same in a month or two. So while most BJJ gyms have gotten some good momentum early in the year the trick is keeping it. Not letting your foot off the gas too long or too often. Keeping momentum is pretty simple, keep doing what you're doing when times are good. If momentum is being lost check your numbers to see what area of

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00:28:10

Ep. 48 - Jeremy Brick - How Jiu Jitsu changes lives

The Business of Jiu Jitsu ·

2025/01/30

Jeremy Brick has a heck of a comptetive resume as a world champion having won the following titles. 2024 M3 Brown Belt Grandslam Winner 4x Master World Champion 2x No-Gi World Champion 5x Pan American Champion The list literally continues... What's just as inspiring as his accomplishments in tournaments is the story of how he came to Jiu Jitsu and the impact it had on his life. We also talked about how doing seeminly small but important things in your business can have a major impact on your

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00:22:55

Ep. 47 - JP Levesque - You don't have to sell out to...

The Business of Jiu Jitsu ·

2025/01/27

I know you didn't open a Jiu Jitsu school to sell memberships. The people, the training, the learning, and the growth! There are so many great reasons to train Jiu Jitsu. But owning a school means you've got to keep the lights on some how to enjoy the fun training part. I know as an owner you understand the need to to pay your bills. But you can do a lot better than that, your academy can become a sucessful revenue generating business that provides for you, your staff, and your family

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00:42:51

Ep. 46 - Kyle Scappaticci - PCG Academy

The Business of Jiu Jitsu ·

2025/01/22

In this episode we cover a lot of ground from how Kyle became an academy owner to how he's achieved consistent growth and success in his business. Kyle's knowledge from his other business has carried over and served him well. So he can not only own a business he is passionate about but do it in a way that is sustainable long term. If you know you want to level up your academy this year in terms of student growth, student retention, and systems to make it all run then this episode is for

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00:18:28

Ep. 45 - JP Levesque - Launching successful events...

The Business of Jiu Jitsu ·

2025/01/20

Most academy owners understand the importance of running events. However not everyone gets how to promote these events effectively. Most academy owners don't want to bombard their students with emails, posts and communication. But that percetption isn't founded in reality, I've never once seen so much promotional content from a gym or academy that it put a student off. The goal is to temporarily boost your signal strength so you can make sure your event's are well attended,

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00:42:48

Ep. 44 - Josh Folwer - Black Cat Mixed Martial Arts

The Business of Jiu Jitsu ·

2025/01/16

Josh has some very creative events and perspectives on running his MMA school. The way he approaches his community identity and creating truly unique events is something I have not seen many people do so well. Josh offers some great perspective in this episode and I know you'll walk away from it with some great ideas of your own to plug into your gym or academy. If you want to connect with Josh or learn more about him, check out the links below. Youtube:

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00:22:54

Ep. 43 - New Year, Now What. How to see business...

The Business of Jiu Jitsu ·

2025/01/13

Any time there is a big seasonal change the things in this episode will be relevant. Once a quarter I would make sure you're offering old students a chance to come back, and current students a chance to reinvest in their relationship with you and their training. The one thing that gains a significant advantage from the new year momentum is the chance to raise your memebrship rates IF and only if your academy meets the criteria discussed in the show. I hope you've found this episode valuable and

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00:42:14

Ep. 42 - Branden Hudson - SBY MMA and Fitness

The Business of Jiu Jitsu ·

2025/01/10

You don't have to choose between your passion of Jiu Jitsu and a successful business, you can have both. My guest Branden is proof of that, he not only lives and breaths martial arts but he's also got a successful business behind him. We cover a lot of ground in this episode but what I hope you can hear in how Branden speaks with both certainty and conviction. The way he speaks is something you only get from walking the walk and having the experience. I hope that this episode inspires you to take

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00:25:32

Ep. 41 - JP Levesque - Don't run Facebook Ads - Do...

The Business of Jiu Jitsu ·

2025/01/08

Don't waste any money on Facebook ads before you build this simple system. Don't get me wrong I've seen great success with FB ads in my business and many of the gyms/academies that I work with....BUT.... I've also heard too many heart breaking stories of failed ad campaigns, wasted cash, no growth and just a general bummer. In this episode I'm walking you through what you need to do before you think about running FB ads. The TLDR is you need a system in place to take people from interested in

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00:36:57

Ep. 40 - Jared Gahm - PSF Legacy Jiu-Jitsu

The Business of Jiu Jitsu ·

2025/01/01

I had a great conversation with Jared talking about his experience with all things Jiu Jitsu and MMA. He's an old school guy who will give you the shirt off his back. He takes good care of his students while at the same time molding them into capable athlete's and practitioners. In talking with him I think a lot of Jared's success comes from a few places. He's not afraid to work hard, he pours himself into his business and his students, and he keep things simple. If you want to reach out to

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00:36:22

Ep. 39 - Roger Perez - Wichita Falls Martial Arts, TX

The Business of Jiu Jitsu ·

2024/12/19

On this episode Roger and I cover a lot of ground. From how he started his training as active Duty Air Force to how he makes the most out of his kids program. Roger is a wealth of knowledge and I really enjoyed hearing how he keeps innovating, expanding and improving his business. Hopefully you picked up a few nuggets of wisdom from this episode. As a former boy scout and parent I personally loved his take on earning additional recognition from doing things outside of regular classes. If

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00:36:46

Ep. 38 - Andrew Green - Innovative Martial Arts

The Business of Jiu Jitsu ·

2024/12/12

This was an amazing episode and I want to thank Andrew for being on and sharing so many of his secrets to success. We talked a lot about the success of his kids program, how he builds it up and how he provides amazing experiences for his students. I hope you take away some gold nuggets of wisdom from this episode because Andrew was throwing them out left and right. Even if you never want to do birthday parties the high level lesson that I think he speaks so well on is he simply offers more to his

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00:38:16

Ep. 37 - Nader Tannir - Lycan MMA

The Business of Jiu Jitsu ·

2024/12/05

On this episode Nader and I talked about how he built his MMA academy, his journey through Jiu Jitsu and how he goes about building community. What I love about this episode in particular is Nader has been able to two things that a lot of Gyms & Academies find hard to do at the same time. And that is to build a good competition team, while growing his student base on the whole. He doesn't feed his new white belts to the comp team for practice. If you want to learn more about Nader check

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00:32:37

Ep. 36 - James Clingerman of Indiana Brazilian Jiu...

The Business of Jiu Jitsu ·

2024/11/28

James has an absolutely wild story about what happened to him just weeks before the grand opening of his academy. In chatting with James a few things became clear he's got grit and he's a true professional. In this episode we talk about James' ups and down and ultimately what's made him a successful academy owner. If you want to learn more about James or reach out on socials here's where you can find him. YouTube: https://youtube.com/@jamesclingerman?si=GFl2QuhPntMqW9ow Facebook:

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00:45:14

Ep. 35 - Greg Buck - Push Press

The Business of Jiu Jitsu ·

2024/11/20

On this episode Greg shares some basic but very valuable info on how improve the health, longevity, and profitability of your business. Without making things too complicated we chat about some basic metrics that gym/academy owner's need to know in order to become proactive and grow instead of reactive and struggle. Simple things such as knowing if you get your average new student past the 90 day mark they will normally stay for 1-2 years. How would it change your business of you could pull data

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00:47:42

Ep. 34 - Chris Martin of Jiu Jitsu Insurance

The Business of Jiu Jitsu ·

2024/11/15

On this episode we chat about Chris' journey through gym ownership, the ups, the downs, and how he was able to successfully sell his gym.He's since moved on from gym ownership to start a new business specifically helping Jiu Jitsu gym/academy owners protect their business with insurance that's built specifically for them. If you want to learn more about Chris or Jiu Jitsu Insurance check out the links below. Website: Jiu Jitsu Insurance Instagram

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00:36:37

Ep.33 - Michael Heinz - SBG New Braunfels Texas

The Business of Jiu Jitsu ·

2024/11/07

On this episode we chatted about some of Michael's travels around the world including and his time living in South Korea. He's since returned to the US and owns and operates SBG New Braunfels in Texas. He talks about his philosophy of creating a strong culture, and weeding out toxic students. The show notes can never do justice to the episode so I hope you'll listen to the full thing. If you want to learn more about Michael or SBG New Braunfels check out the links below: ⁠Website

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00:32:39

Ep. 32 - Joseph Rodriguez of Guardians of Mt Hood Jiu...

The Business of Jiu Jitsu ·

2024/11/04

Joseph shared his story of opening a Jiu-Jitsu Academy in small town Oregon just before the pandemic locked him down. He not only had to navigate small town politics but also keeping his business going during lockdowns. He shared many great nuggets such as starting in a small space until you outgrow it and how connecting people can be a super power. If you want to check him out here are a few links to his socials. Website link Instagram link

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00:38:45

Ep. 31 - Calling BS on busy with Andrew Mellen

The Business of Jiu Jitsu ·

2024/10/31

My guest today is an expert in the realm of time management, prioritization, and organization. As well as being an NY times best selling author and speaker.He shares some great mental frameworks for how to tackle organizing your day and tackling those tasks we keep putting off. If you want to learn more about Andrew or check out his books follow the links below: Website Instagram Amazon store with books like "Calling BS on Busy"

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00:12:12

Ep.30 - How to run a killer gym VS a Cute gym

The Business of Jiu Jitsu ·

2024/10/24

In this episode I dive into the difference between a "cute" business and a "killer" business. Now there are of course exceptions to the rules and I could go down the rabbit hole of every little caveat. That's why I try not to speak in absolutes but more generalities. For the sake of this episode I'm assuming the majority of gym owners want to grow their student base and that's really what the focal point is today. How to become a killer when it comes to growing your business.

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