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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

18:51

The Biggest Missing Piece in B2B Sales Training

Smarter Building Materials Marketing ·

2024/05/20

Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.

en

10:09

The Biggest Missing Piece in B2B Sales Training:...

Smarter Building Materials Marketing ·

2024/05/20

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.

en

21:01

Effective Scale and Growth Tactics in Uncertain...

Smarter Building Materials Marketing ·

2024/05/13

Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.

en

22:50

Trends, Threats and Opportunities in the Building...

Smarter Building Materials Marketing ·

2024/04/15

As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.

en

15:39

Email Marketing Updates: Navigating New Regulations

Smarter Building Materials Marketing ·

2024/04/01

Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.

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21:01

Embracing Innovation: How Distributors Can Enhance...

Smarter Building Materials Marketing ·

2024/03/18

The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.

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14:20

How Manufacturers Can Be Better Partners For Contractors

Smarter Building Materials Marketing ·

2024/03/11

Discover how building materials manufacturers can become better partners with contractors by understanding their financial needs. Learn how to connect with and support contractors in their financial and business growth, to build trust, improve product adoption and ultimately increase sales.

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23:49

IBS 2024: Takeaways and Follow-Up Strategies

Smarter Building Materials Marketing ·

2024/03/08

2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to elevate your brand and drive meaningful connections with your trade show leads.

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13:24

Industry Acquisitions + America is Getting Smaller

Smarter Building Materials Marketing ·

2024/02/19

Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.

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11:39

Impacts of Market Trends on The Building Industry

Smarter Building Materials Marketing ·

2024/02/12

Uncover the latest market trends and insights in the building products industry, and learn how they could impact your manufacturing business and product categories in the coming years. Stay ahead of the curve and make strategic decisions based on expert analysis and predictions.

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17:46

A Serial Entrepreneur’s Success: Benefits of Selling...

Smarter Building Materials Marketing ·

2024/01/30

Explore how a leader in the building materials industry revolutionized service and product development, and learn how prioritizing client experience over volume can transform your business success and brand reputation.

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17:17

How a Sales Leader Is Winning Customers Through LinkedIn

Smarter Building Materials Marketing ·

2024/01/25

Hear from a long-standing sales leader on how they took the leap into leveraging Linkedin and social media to win customers and the incredible results they’re seeing. Learn the strategies to effectively build thought leadership and generate leads in the digital space to outperform your competition.

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17:40

2023's Top Podcast Episodes: Key Insights for...

Smarter Building Materials Marketing ·

2024/01/09

In this exciting wrap-up of 2023, Venveo’s Steve Coffey and Deanna Murphy dive deep into the most influential podcasts that have reshaped marketing strategies in the building materials industry. They discuss pivotal trends, resilience in the face of economic uncertainties and the integrative innovation pushing the industry forward.

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18:21

Building Material Industry Predictions for 2024

Smarter Building Materials Marketing ·

2024/01/02

In 2024, major changes are predicted to hit the building materials market with shifts in sales tactics, digital marketing strategies and a renewed focus on human connection. Understanding and adapting to these changes will be crucial for manufacturers to stay ahead of the competition and maintain a strong presence in the industry.

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20:52

Bridging the Gap: How Sales and Marketing Teams Can...

Smarter Building Materials Marketing ·

2023/12/12

Learn why digital marketing is no longer a nice-to-have, but a necessary tool for success in reaching potential customers and driving sales in building materials and other B2B industries.

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21:25

Rising Rates: How to Navigate the Current Housing Market

Smarter Building Materials Marketing ·

2023/12/04

Discover the truth about the current state of the housing market and how it will directly impact your building materials business. Understanding the factors driving affordability and regional market dynamics is crucial for manufacturers looking to stay ahead in this challenging industry.

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28:35

How to Attract More Builders with Social Media

Smarter Building Materials Marketing ·

2023/10/23

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.

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47:22

BPCW Live Podcast: Candid Q&A from the Contractor &...

Smarter Building Materials Marketing ·

2023/10/16

Asking for your customer's feedback is key to growth. This week's episode was recorded live from the Building Products Customer Workshop in Denver, where a panel of seasoned pros — contractors, remodelers, and installers — offered invaluable, candid insights into the questions and challenges most pressing to building product companies today.

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16:17

How to Successfully Break Into New Markets With Your...

Smarter Building Materials Marketing ·

2023/10/09

Breaking into new markets can be challenging for building materials manufacturers, especially those with niche products. If you want to grow your business and drive more sales, this episode is for you. Laurie shares his journey of starting the business in the U.S., the challenges he faced and the strategies he used to build credibility and establish relationships with new customers.

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23:54

How Architects Are Using AI & The Impact On...

Smarter Building Materials Marketing ·

2023/10/02

With AI gaining momentum in recent years, architects and manufacturers have been exploring its potential to transform the way buildings are designed, constructed and marketed. This week, we are exploring the intersection of AI and architecture plus highlighting key trends and tools that are reshaping the industry.

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293 results

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