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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

17:17

How a Sales Leader Is Winning Customers Through LinkedIn

Smarter Building Materials Marketing ·

2024/01/25

Hear from a long-standing sales leader on how they took the leap into leveraging Linkedin and social media to win customers and the incredible results they’re seeing. Learn the strategies to effectively build thought leadership and generate leads in the digital space to outperform your competition.

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17:40

2023's Top Podcast Episodes: Key Insights for...

Smarter Building Materials Marketing ·

2024/01/09

In this exciting wrap-up of 2023, Venveo’s Steve Coffey and Deanna Murphy dive deep into the most influential podcasts that have reshaped marketing strategies in the building materials industry. They discuss pivotal trends, resilience in the face of economic uncertainties and the integrative innovation pushing the industry forward.

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18:21

Building Material Industry Predictions for 2024

Smarter Building Materials Marketing ·

2024/01/02

In 2024, major changes are predicted to hit the building materials market with shifts in sales tactics, digital marketing strategies and a renewed focus on human connection. Understanding and adapting to these changes will be crucial for manufacturers to stay ahead of the competition and maintain a strong presence in the industry.

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20:52

Bridging the Gap: How Sales and Marketing Teams Can...

Smarter Building Materials Marketing ·

2023/12/12

Learn why digital marketing is no longer a nice-to-have, but a necessary tool for success in reaching potential customers and driving sales in building materials and other B2B industries.

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21:25

Rising Rates: How to Navigate the Current Housing Market

Smarter Building Materials Marketing ·

2023/12/04

Discover the truth about the current state of the housing market and how it will directly impact your building materials business. Understanding the factors driving affordability and regional market dynamics is crucial for manufacturers looking to stay ahead in this challenging industry.

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28:35

How to Attract More Builders with Social Media

Smarter Building Materials Marketing ·

2023/10/23

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.

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47:22

BPCW Live Podcast: Candid Q&A from the Contractor &...

Smarter Building Materials Marketing ·

2023/10/16

Asking for your customer's feedback is key to growth. This week's episode was recorded live from the Building Products Customer Workshop in Denver, where a panel of seasoned pros — contractors, remodelers, and installers — offered invaluable, candid insights into the questions and challenges most pressing to building product companies today.

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16:17

How to Successfully Break Into New Markets With Your...

Smarter Building Materials Marketing ·

2023/10/09

Breaking into new markets can be challenging for building materials manufacturers, especially those with niche products. If you want to grow your business and drive more sales, this episode is for you. Laurie shares his journey of starting the business in the U.S., the challenges he faced and the strategies he used to build credibility and establish relationships with new customers.

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23:54

How Architects Are Using AI & The Impact On...

Smarter Building Materials Marketing ·

2023/10/02

With AI gaining momentum in recent years, architects and manufacturers have been exploring its potential to transform the way buildings are designed, constructed and marketed. This week, we are exploring the intersection of AI and architecture plus highlighting key trends and tools that are reshaping the industry.

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14:00

How Manufacturers Can Meet the Needs of Facilities...

Smarter Building Materials Marketing ·

2023/09/25

Discover the untapped potential of marketing to facility managers, one of the most sought-after audiences in the building materials industry. Uncover how to target and create meaningful connections with this influential group.

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17:33

Navigating AI in Photography: Opportunities &...

Smarter Building Materials Marketing ·

2023/09/11

Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects. Chad also shares his insights on working with builders and architects, understanding their target audiences and creating captivating visuals.

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16:23

Breaking Down Silos: Aligning Marketing and Sales for...

Smarter Building Materials Marketing ·

2023/09/04

Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.In this episode of the Smarter Building Materials Marketing Podcast, Zach interviews Mike Wolfe, the CEO of Delgado Stone Distributors. Delgado Stone is a quarry manufacturer and supplier of natural stone products, primarily selling to wholesale

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14:48

How Manufacturer Reps Can Increase Specifications...

Smarter Building Materials Marketing ·

2023/08/28

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov sit down with Mary Cook, President of Mary Cook Associates, a prominent commercial interior design firm based in Chicago,

en

16:42

From Leads to Loyalty: How To Take a Customer-Centric...

Smarter Building Materials Marketing ·

2023/08/21

Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue. Todd Miller is President of Isaiah Industries, a metal roofing company. He talks with Zach about why manufacturers need to take the effort to create a personal connection with

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14:39

Features vs. Benefits: Why Building Materials...

Smarter Building Materials Marketing ·

2023/08/14

Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits messaging, market fit, how to win your customer and more.

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26:49

Looking Toward 2024 and 2025: Unpacking the Future of...

Smarter Building Materials Marketing ·

2023/08/07

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers. Grant Farnsworth is the President of The Farnsworth Group. He talks with Beth and Zach about the 2024 to 2025 outlook on new single-family residential construction, as well as the upcoming Building Products Customer Workshop being held on October 11 and 12.

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15:11

Creating Value and Growing an Audience Through YouTube

Smarter Building Materials Marketing ·

2023/07/31

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value. Sean Collinsgru is Chief Vision Officer at Premier Outdoor Living and host of the Hardworking Happy Hour podcast. He talks with Zach about the importance of creating content to build a large and invested audience.

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12:52

Do Building Materials Manufacturers Really Need...

Smarter Building Materials Marketing ·

2023/07/24

Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not. This week, Beth and Zach discuss the most common answer Beth gets from manufacturers when she asks them about marketing.

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17:19

Attract More Talent By Creating a Culture of Leadership

Smarter Building Materials Marketing ·

2023/07/17

It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership. Josh Hendrickson is vice president of sales and marketing at Wilson Lumber, a third-generation owned lumber dealer operating outside of Huntsville, Alabama. He talks with Deanna Murphy, director of strategy at Venveo, and Zach about Wilson

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19:42

5 Elements Manufacturers Can A/B Test Right Now to...

Smarter Building Materials Marketing ·

2023/07/10

How confident are you that your headlines or CTAs are truly the best choices? This week, Zach and Beth are diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.

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