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PODCAST

Culture Edit

Hosted by Nikki and Chad Strickland, founders of NICH +Culture, a strategic consultancy and creative agency helping the world"s best brands understand, articulate, and promote their unique culture. Based in Atlanta, GA, the culture capital of the United States, they engage key figures, characters, and thought leaders on matters personal and professional. Never scripted, this is real talk.

society & culture

All Episodes

00:32:29

Ep. 071 – Feliz Navidad

Culture Edit ·

2024/12/23

A holiday one-on-one from Miami where Nikki and Chad catch us up on getting over the “Baselvid” illness and why it doesn’t feel like the holidays even though it’s Christmas Adam. They walk us through the “perfect Sunday” which consists of Don Pan, Lido, and Michael’s Genuine. Nikki opens up her Shrimp Cocktail list to crowdsourcing, where their oyster tradition originated, why Paris has the best Christmas season, how sometimes you can meet your heroes, and getting invited to celebrate Noche

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00:39:24

Ep. 070 – Miami Art Week

Culture Edit ·

2024/12/10

In this week’s one-on-one episode, Nikki and Chad are still in Miami as they wrap up an exhausting Art Basel. They chat through the pod’s Spotify-wrapped data, their surprising wrapped rankings, how traffic compares to ATL (there’s water involved), Nikki flubbing a brush with Bethenny Frankel, robot deliveries, the second-best espresso martini at Feana, and why WhatsApp. They give us a run-down on exactly what goes down at “Miami Art Week” from a newbie's perspective, including the shows, parties,

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01:14:31

Ep. 069 – John Trainor, CTO of Wahoo Fitness, Returns!

Culture Edit ·

2024/12/03

This week’s episode features returning guest and CTO of Wahoo Fitness, John Trainor. We chat marathon war stories, the latest in AI possibilities, and why leadership communication is hard but effective. John gives us insights into Wahoo’s wildly popular and disruptive new treadmill the KICKR RUN with its “run free” feature. We also chat about Wahoo’s new bike computer - the ELEMNT ACE with its revolutionary wind measurement tools, and Nikki makes a request to add a speaker. We wrap things up with a

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00:43:38

Ep. 068 – Duncan Ridge Ultra and Remembering Kelly

Culture Edit ·

2024/11/26

A special one-on-one during Thanksgiving week, as Nikki and Chad chat about her experience running the Duncan Ridge Ultra and remembering their friend Kelly Raymond Pizzuti. They also cover corporate math for the holidays, backcountry comms, confusing Black Friday strategy, Jaguar’s weird AI-generated rebrand, and Manifesting the word of the year.

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00:52:22

Ep. 067 – Clayton Rendezvous, Why We Do Things, and...

Culture Edit ·

2024/11/19

In this week’s one-on-one, Nikki and Chad bring us in on all things Clayton, GA - which has the world’s best road riding, the best Cuban restaurant (HUSH), Stonewall Creek Winery, and how Wander thrives with a brand first and people first strategy. There’s another dog save – this time from a rural gas station, and Nikki walks us through how much of a difference it can make to build confidence through training. They walk us through why they take the time to build community and camaraderie via

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01:00:18

Ep. 066 – Election Takes, Zach Bryan’s $12M NDA and...

Culture Edit ·

2024/11/11

This week’s one-on-one finds Nikki and Chad tackling the most important topics of current society, starting with Zach Bryan’s messy breakup, Tyson vs. Jake Paul, Nick Cage nostalgia, and a well-branded baby shower with four-year-old party animals. Less critically, they provide insights into their election observations: the power of authenticity, what happens when leaders don’t know when to step aside, personal branding, listening to the people who have a finger on the pulse of culture, and what this

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00:45:55

Ep. 065 – Election Day, NYC Marathon Content,...

Culture Edit ·

2024/11/06

This week Nikki and Chad on Election Day, so they chat politics – not really. They catch us up on FirstPort (the hardest group ride in the US), who won the content game at the NYC Marathon, how Disney World has no sidewalks, the nostalgia of the Rainforest Café, Squishmallows, the Headway app, Taylor Sheridan’s Lioness, and what is wrong with the Corporate Conference culture today (lots of martini’s). Most importantly, Nikki shares her now AI music production skills and plays some original music –

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01:23:36

Ep. 064 – Joe Laverick, Professional Cyclist, Team...

Culture Edit ·

2024/10/28

On this week’s episode, Nikki and Chad catch up after a week off to discuss Big Sugar Gravel, Bentonville as a cycling destination, the PNC 10-Miler, and Zack Bryan’s Instagram breakup. They are joined by Professional Cyclist and friend, Joe Laverick, where they agree that British accents make you sound smarter, being overshadowed by your talented girlfriend, the life of a “23 year old has-been” LOL, how he built the team Ribble Rebellion (and what happened), and racing in America. They go deep on

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00:51:34

Ep. 063 – Rescuing Florida Man, Tracksmith and...

Culture Edit ·

2024/10/15

In this week's one-on-one, Nikki and Chad chat about running up Stone Mountain, Saucony trail shoes, why Tracksmith is killing R&D, impromptu trips to save Florida from Hurricane Milton, and lessons in leadership. They also get super nerdy with a corporate compensation conversation, Lilly Ledbetter’s legacy, and Milly Vanilli.

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00:44:14

Ep. 062 – Boise, Shrimp Cocktail and Boat Race of...

Culture Edit ·

2024/10/08

This week, Nikki and Chad recap their quick trip to Boise, ID, where they rode their bikes into a fire, ran some fun trails, ate the best English muffin in the world, and watched cars race while towing boats. They then discuss local beltline fare, becoming a "neighborhood friendly joint," how NOT to serve shrimp cocktail, and why Florida Man is actually evacuating this time!

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00:47:55

Ep. 061 – Chad’s Birthday, Not Feeling Your Age, Six...

Culture Edit ·

2024/10/01

This one-on-one finds us on a birthday, so Nikki and Chad chat about not feeling your age and what factors contribute to being 49 but feeling 29. They also talk about the Six Gap Century event, the running explosion, Strava’s newly released data, why group runs are more inviting than group rides, what employers can do to capitalize on running’s popularity, and how Nikki runs in the wilderness with nothing but bear spray and Ronnie Milsap to keep her company. They also give a special shout-out to

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00:43:59

Ep. 060 – Illegal U-turns, Top Spots, O4W on the...

Culture Edit ·

2024/09/24

After a rare week off, Nikki and Chad catch up in this week's one-on-one. They chat about the Atlanta U-turn epidemic, Tallahassee healthcare, their +SpeedClub Rendezvous event at Pendolino, how Old Fourth Ward is changing, Diddy week, Nike’s inevitable leadership change, and Amazon RTO five days a week. Nikki somehow thinks about communication strategy while watching Sex and The City, and they chat about how it's hard being a leader when you don’t want to talk to people.

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00:54:51

Ep. 059 - Underconsumption and Open Enrollment

Culture Edit ·

2024/09/10

In this week's episode, we talk about being too tired to picnic, fall is here, underconsumption-core is back, T-Swift and Travis aren't over, $100 chicken tendies, old movies, new movies and a different perspective on employee health benefits, just in time for open enrollment.

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00:55:27

Ep. 058 – Laboring Labor Day via Oasis

Culture Edit ·

2024/09/03

This one-on-one episode finds Nikki and Chad working on Labor Day in order to provide insights into why we celebrate this holiday. They go deep on worker rights, maypoles, the May Day king, whether you should wear white, how budget season works at big companies, and what you should consider if you work from home. They also explore the Oasis comeback and John Mayer’s Wonderwall.

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00:48:35

Ep. 057 - SBT GRVL Report and Top-level Mansplaining

Culture Edit ·

2024/08/26

This week, Nikki and Chad check in with their long-awaited and eagerly anticipated report from the SBT GRVL race. They go deep on the festivities, reception of the new course, finding new ways to break your bike, parking enforcement in Idaho Springs, how traveling with bikes is a challenge most are not up for, and Michael Garrison igniting the crowd at the Hill Climb. Nikki also reports on a next-level mansplane session from a random observer. Lastly, they touch on college football season starting

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00:36:58

Ep. 056 - Fifty (Mile) Birthdays, Tampa, Nashville,...

Culture Edit ·

2024/08/13

This week’s one-on-one finds Nikki in Nashville and Chad in Atlanta. They recap their visit to Tampa – possibly the most humid place on earth, how some people don’t need to sleep, Nikki’s recent impression on what is happening in Nashville (it’s not good), how the Paris Olympics were a true milestone, and what they have planned for the upcoming SBT GRVL race.

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00:41:56

Ep. 055 - Olympic Analysis (of uniforms)

Culture Edit ·

2024/08/06

This week’s one-on-one with Nikki and Chad goes deep on the topic that has everyone’s attention these days – the Paris Olympics. They chat about only the most important zeitgeist topics: how Peacock lets you watch EVERYTHING (if you want), which sports should not be in the games at all, how skateboarding and surfing seem less cool, Kristen Faulkner’s shocking road race victory, which uniforms look best and how it’s just baffling that track participants ignore aerodynamics.

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01:07:10

Ep. 054 - Lara Dallman-Weiss Olympic Sailing

Culture Edit ·

2024/07/29

A special Olympic edition with our friend Lara, who is competing in the Mixed Dinghy (470) events August 2-9. We chat with Lara about living in Miami (of course), what it takes to train for her event, who are sailing fans, the deal with professional sailing, the overwhelming food choices in the Olympic Village, brushing shoulders with super-humans and the all-important “race before the race.” Chad and Lara nerd out over Vuarnet optics and Nikki thinks “Mixed Dignhy” would be great on branded merch

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00:52:50

Ep. 053 - Michael Garrison, Endurance Events Are...

Culture Edit ·

2024/07/23

This week’s one-on-one has a new feature: professional cyclist Michale Garrison joins us in the studio. We chat about our recent event, 129 on 29, and whether we should rethink how we organize cycling events. We also tackle the latest controversy regarding safety in gravel cycling, the Tour de France controversy of domination, and whether Nike has lost its way when it comes to brand. Lastly, we consider what a Gen Z athlete has on his Spotify playlists.

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01:11:11

Ep. 052 - Micah Rice, Director of SBT GRVL

Culture Edit ·

2024/07/16

Micah Rice joins us from Colorado Springs, CO, to discuss all things SBT GRVL 2024. We discuss the ins and outs of planning such a large event, some updates to the courses, and how much fun you can have on a gravel bike. Micah also talks about some other races he is planning and some exciting news about gravel criteriums. He and Chad reminisce on the glory days of road cycling, Airport Ride, Athen's Winter Bike League, the Tour of Georgia, Jittery Joes, and much more. SBT GRVL

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111 results

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