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PODCAST

Smarter Marketer

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

business marketing

All Episodes

32:49

63. Project Management for Marketers w. Gavin Watson

Smarter Marketer ·

2024/05/21

Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects.Guest:Gavin Watson is the Senior Industry Lead Marketing, Creative, Retail and Manufacturing for Asia Pacific and Japan at monday.com. He has over 20 years of experience in tech and

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39:40

62. Measuring the Impact of Your Marketing w. Paul...

Smarter Marketer ·

2024/05/07

Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions.Guest:Paul Sinkinson is the Managing Director of Sydney-based global marketing consultancy Analytic Partners, which delivers customised analytics that improve sales and marketing ROI. He has over 20 years of marketing analytics

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30:07

61. The Importance of First-Party Data w. David Lawrence

Smarter Marketer ·

2024/04/23

Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with your audience’s needs, and building stronger customer relationships.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian

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42:10

60. Rise of the Fractional CMO w. Taz Bareham &...

Smarter Marketer ·

2024/04/09

Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals.Guests:Taz Bareham and Danielle Stitt are fractional CMOs with significant marketing experience across different industries and brands.Taz has over 20 years of experience across B2B, B2C and SaaS

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44:56

59. Short-Form Video Secrets: Crack the Code on...

Smarter Marketer ·

2024/03/26

With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms.Guest:Edwin is the Founder and CEO of The Social Sandwich and leads strategy across FaceBook, Instagram, Twitter, TikTok, Snapchat, and Twitter (X) for small businesses. Previously, Edwin was the Senior

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45:49

58. Marketing for Change: Smashing Stereotypes &...

Smarter Marketer ·

2024/03/12

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights the underrepresentation of women and people of colour in agency ownership, and talks about how her online platform MakeLoveNotPorn is breaking barriers

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15:43

57. Understanding Google Consent Mode & Facebook CAPI...

Smarter Marketer ·

2024/02/27

Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted.Guest:Sachin Rajar is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge

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43:09

56. Career Advice, AI and the Future of Marketing w....

Smarter Marketer ·

2024/02/13

Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital.Guest:Kat Warboys is the APAC Marketing Director at HubSpot. Kat is responsible for growing HubSpot’s business in the Asia Pacific region, managing everything from demand generation to sales enablement

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37:21

55. How to Find the Right Agency For Your Business w....

Smarter Marketer ·

2024/01/30

How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process.Guest:Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is

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33:17

54. Answering Your Marketing Questions for 2024 w....

Smarter Marketer ·

2024/01/16

James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the

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40:53

(Repeat) Balancing Brand and Performance w. Lindsay...

Smarter Marketer ·

2024/01/02

Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now.Guest:On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and

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43:48

(Repeat) What You Need To Know About SEO in 2023 w....

Smarter Marketer ·

2023/12/19

With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is Rocket’s Head of SEO. He has been involved in numerous complex SEO

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35:38

53. How to Start a Podcast w. Kayley Melham

Smarter Marketer ·

2023/12/05

Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s

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22:48

52. What You Need To Know about GA4 w. Sachin Rajah

Smarter Marketer ·

2023/11/21

How does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data.About the Guest:Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of

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31:22

51. How to Use AI When Copywriting w. Ralph Grayden

Smarter Marketer ·

2023/11/07

How can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder of Sydney-based copywriting agency, Antelope Media, shares how you can integrate AI and machine learning effectively into all of your copywriting tasks.Guest:Ralph Grayden is the owner of Sydney-based copywriting agency, Antelope Media. He is both a journalist and copywriter specialising in financial services, legal and professional services and other

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45:45

50. Drawing Insights and Forming Strategy w. Julian Cole

Smarter Marketer ·

2023/10/24

Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights’ really are, and how you can use them to drive your creative and messaging.Guest:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of 15+ strategists who created award-winning

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51:41

49. Dark Social and Attribution Challenges w. Rand...

Smarter Marketer ·

2023/10/10

How well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He shares his thoughts on current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy.Guest:Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his

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47:27

48. Advice for Marketing Graduates Breaking Into the...

Smarter Marketer ·

2023/09/26

Whether you’re in your later years of university, or you’ve graduated and you’re on the search for your first full-time role. Ryan Bonnici shares his experience working for Microsoft, Hubspot, and now CMO at Gympass, while giving practical advice on how to land your first marketing role and excel in the industry.Guest:Ryan Bonicci was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness

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35:20

47. Preparing For Black Friday & Cyber Monday w. Iain...

Smarter Marketer ·

2023/09/12

If you’re running an ecommerce business you need to start planning for Black Friday and Cyber Monday. Ecommerce coach Iain Calvert shares the key factors e-commerce businesses should consider when preparing for this vital period.Guest:Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses

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38:38

46. The Growth of Out of Home For Australian...

Smarter Marketer ·

2023/08/29

Out of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-home company in Australia with more than 37,000 digital and static asset locations. Josh Gurgiel, Head of Creative for oOh!media’s content and creative innovation hub, POLY reveals the power of out-of-home media, the impact digitisation, and how your brand should be playing in this space.Guest:Josh Gurgiel’s obsessive engagement with Outdoor advertising

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107 results

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