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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:37:32

Guinness: How Ireland’s Iconic Beer Became a Global...

The Art of the Brand ·

2025/02/12

Take a deep dive into Guinness, the legendary Irish stout synonymous with Dublin’s skyline, lively pubs, and an unforgettable “perfect pour.” Fresh off a real-life tour at the Guinness Storehouse, Camille and Phillip break down why a 200+ year-old beer brand is still culturally iconic—from its advertising masterstrokes and unexpected tie-ins with exotic animals, to how it rode the global wave of “Irish pubs.” If you love great marketing (and maybe a pint), join us for this flavorful journey.

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00:06:43

How Moncler Went from Discount Jackets to a $13B...

The Art of the Brand ·

2025/02/11

How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO Remo Ruffini leveraged exclusivity, strategic pricing, and high-end retail placement to reposition the brand as a global luxury icon.We’ll cover:✅ The power of perception in luxury branding✅ How strategic distribution changed everything✅ The role of celebrity endorsements in driving demand✅ Why

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00:10:22

Why Your Social Strategy Fails: Lessons from Dr. Lara...

The Art of the Brand ·

2025/02/10

In this episode, learn why Dr. Lara Devgan’s approach to brand-building goes beyond social media trends. From coining “facial balancing” to launching her own skincare line—and even forging a partnership with a local smoothie chain—she’s strategically positioned her practice for the next generation of patients. If you’re a professional struggling to stand out, find out how creating branded experiences can future-proof your business.

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00:45:05

Guest 12: Nature, Luxury & The Power of Persistence:...

The Art of the Brand ·

2025/02/04

Ever wonder how a childhood fascination with bugs transforms into a sought-after luxury accessories brand? In this episode, Camille sits down with Emily Carter—the self-taught British designer whose silk scarves and homeware are now carried by top department stores like Liberty and Harvey Nichols. Growing up in the countryside, Emily spent endless hours sketching insects and dreaming of becoming a biologist. Today, her nature-inspired artwork features in Vogue, on the shoulders of celebrity clients

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00:16:33

Lululemon’s Misstep: How a Media Twist Shaped (and...

The Art of the Brand ·

2025/01/21

In this eye-opening episode, we spotlight the Lululemon controversy surrounding founder Chip Wilson—and how a few taken-out-of-context remarks about “bigger women” spiraled into a full-blown media storm. Learn the true story behind Wilson’s original target audience (the “it-girl” yogis) and why Lululemon’s pivot to appease critics ended up alienating the very loyalists who built the brand. We also explore how going public shifted priorities from product quality to profit margins, leading to

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00:20:40

The $10M Marketing Mistake That Sunk “Strange Darling"

The Art of the Brand ·

2025/01/20

Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all the makings of a hit but fell victim to a disastrous marketing strategy. Using the ongoing $10 million marketing lawsuit as a case study, we explore the dangers of vanity metrics and misleading strategies and why a solid marketing plan is just as critical as the content itself. From the importance of

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00:21:36

“More Cowbell” – Embracing Your Authentic Edge

The Art of the Brand ·

2025/01/16

Want to know why that famous Saturday Night Live “More Cowbell” sketch keeps popping up in marketing conversations? In this episode, we break down how a single “ridiculous” element can propel your brand to cult status—just like the added cowbell turned “Don’t Fear the Reaper” into a timeless hit. As we explore real-world parallels—from Apple’s ongoing brand fatigue to Google Pixel’s underwhelming billboard—we reveal why doubling down on your unique edge (“cowbell”) might be the key to market

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00:48:45

Guest 11: Noelle Crooks: Reinventing Yourself &...

The Art of the Brand ·

2025/01/15

What happens when you stop striving for “hot” and start embracing your true self? Discover how author and entrepreneur Noelle Crooks reclaimed her spotlight and built a community for women who crave deeper connections.Meet Noelle Crooks, author of Under the Influence and the visionary behind Girl Dinner NYC. In this episode, she opens up about transforming toxic workplaces into personal fuel, dropping society’s “hot girl” standards for real beauty, and forging genuine friendships as an adult. Get

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00:30:56

PR ≠ Marketing! Explained by PR expert

The Art of the Brand ·

2025/01/13

“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked across industries—from financial services and mining to charitable work for HRH The Prince of Wales (now His Majesty King Charles III) and Her Majesty Queen Elizabeth II. With experience spanning royal tours, palace events, over $10B in M&A transactions, and collaborations with Fortune 500 executives

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00:17:21

Call Her Daddy: What Happens When Authenticity Has a...

The Art of the Brand ·

2025/01/10

In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologetic honesty rise to the top, and what happens when that authenticity is called into question? The Kamala Harris interview serves as a perfect example of how paid appearances and controlled narratives can erode trust and compromise a brand’s core identity. We break down the clash between staying true to

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00:15:06

CGI: The Trend Your Brand Can't Afford to Ignore in...

The Art of the Brand ·

2025/01/06

CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from perfume launches to global pop-up experiences. Discover how CGI is creating buzz-worthy campaigns and shaping the future of branding. If you want your brand to stand out in 2025, this is the trend you can't ignore. Don’t miss out—subscribe for more insights on how CGI can transform your brand’s

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00:31:24

Jaguars Rebrand Bust: A Different Take on the Debacle

The Art of the Brand ·

2025/01/03

The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget

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00:04:24

2025 Branding Trends You Must Know for Business Success!

The Art of the Brand ·

2025/01/02

As we kick off 2025, it's time to gear up for the branding trends that will define the year ahead. In this video, I’m breaking down the must-know branding predictions every business owner needs to stay ahead of the competition. From evolving digital experiences to the rise of authentic brand values, these trends will shape how your brand connects with customers in 2025. Make sure your branding strategy is ready for success this year—subscribe for more expert tips and insights!

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00:19:32

Matilda Djerf Scandal: Do Powerful CEOs Need to Be...

The Art of the Brand ·

2025/01/02

The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.

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00:37:32

Guinness Case Study: When Brand is Religion

The Art of the Brand ·

2024/12/02

In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.

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01:28:56

Evolving Creatively: How Dan Rodo Mastered the Art of...

The Art of the Brand ·

2024/12/02

In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. From his early YouTube days to his evolution into a YouTube documentarist and vertical content creator, Dan shares the challenges of navigating changing algorithms, avoiding burnout, and staying authentic in a fast-paced digital world. Get an inside look at his pivot to vintage photography, his

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00:23:20

Cracking the Brand Code: The IKEA Playbook for Cult...

The Art of the Brand ·

2024/11/28

In this episode of The Art of the Brand, marketing experts Camille Moore and Phillip Miller delve into the fascinating case study of IKEA—a brand that revolutionized furniture retail and became a global phenomenon. From the visionary leadership of Ingvar Kamprad to its commitment to sustainability, frugality, and cultural adaptability, the duo unpacks IKEA’s unique growth strategies. Explore how the brand’s flat-pack innovation, experiential retail spaces, and focus on long-term value over profit

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00:21:25

Why Joker: Folie à Deux's mega budget spelled disaster

The Art of the Brand ·

2024/11/19

In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and making questionable creative choices led to a $300 million brand disaster.

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00:13:25

Unpacking how Victoria's Secret lost its iconic status

The Art of the Brand ·

2024/11/18

In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.

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01:26:51

Guest 10: Breaking the Branding Mold with Ashwin...

The Art of the Brand ·

2024/10/21

In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwin, also known as @Shwinnabego, to dive deep into the state of branding in today’s world. They discuss the evolving role of social media, the genius behind unconventional campaigns like Nutter Butter’s wild rebrand, and why brands need to lean into creativity, not perfection, to stand out truly.Together, Camille and Ashwin break down how even legacy brands can shake up the status quo by embracing bold,

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123 results

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