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PODCAST

Valor Coffee Podcast

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

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All Episodes

74:46

The Story of Valor Part 2: Booking Events, Permanent...

Valor Coffee Podcast ·

2024/09/30

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. We al...

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85:44

The Story of Valor Part 1 – 09/11/2024

Valor Coffee Podcast ·

2024/09/19

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode of the Valor Podcast, we dive into Part 1 of The Story of Valor, where it all began. From friendships formed in high school to early coffee experiences that sparked a love for specialty coffee, we walk ...

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56:49

Introducing Our Online Platform, The Valor Coffee...

Valor Coffee Podcast ·

2024/08/30

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!When we started our company, we'd often be faced with problems we'd just have to figure out ourselves, mainly because there wasn't a central online resource that went really deep in helping us with the nitty-gritty of ...

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66:47

Splurge on These Things When Building Out Your Coffee...

Valor Coffee Podcast ·

2024/08/23

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, Riley and Ethan dive into a crucial topic for anyone looking to open or improve their coffee shop: the key investments you should never skimp on. While it’s tempting to save money on certain pieces of ...

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70:08

Q&A – How Much Are Coffee Shops WORTH …and More! –...

Valor Coffee Podcast ·

2024/08/16

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the nitty-gritty of evaluating a coffee shop acquisition, discussing the hidden costs that can make or break a deal. We also chat about the challenges of maintaining high...

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82:24

Opening a Coffee Shop for Less Than $100k – 08/01/2024

Valor Coffee Podcast ·

2024/08/07

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive deep with Elijah Knapp, a seasoned coffee professional, former Valor Pit Crew Member, current owner of Elliott Coffee in Dayton, Kentucky, and one of our dear friends. We chat...

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52:28

Keeping Veteran Baristas Invested – 07/24/2024

Valor Coffee Podcast ·

2024/07/26

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we delve into the heart of staying passionate and committed as a veteran barista. Ethan is joined by our long-time Head Coach, Lillabea Goins, and they explore service philosophies, r...

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41:41

Consistency is Everything – 07/17/2024

Valor Coffee Podcast ·

2024/07/19

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week, it’s just Riley and Ethan diving deeper into our service philosophies. We explore the crucial role of consistency in everything we do and how it impacts our decisions and operations. From e...

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50:55

Three Service Philosophies That Built Our Business –...

Valor Coffee Podcast ·

2024/07/12

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the service philosophies that have shaped our company, discussing how to create memorable customer experiences through empathy and connection. We also recount a rare day ...

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61:41

What Does It Even Mean To Break Even? – 06/28/2024

Valor Coffee Podcast ·

2024/06/28

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityDOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheetThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Ever wondered what “breaking even” really means for a business? In this episode we delve into the concept of brea...

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62:06

Running a Business As a Parent – 06/21/2024

Valor Coffee Podcast ·

2024/06/21

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!When we started Valor, we had all the hours in the world to put towards building our business, but things have changed greatly with our growing families. Today we reflect on this and what our lives ha...

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53:56

Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024

Valor Coffee Podcast ·

2024/06/14

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!The boys sit down and have a continuation of last episode's topic of why you shouldn't start a coffee shop, this time explaining why it might be a good idea. We also discuss Ethan's trip to Japan...

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68:42

Why Your Coffee Shop SHOULD NOT Start Roasting –...

Valor Coffee Podcast ·

2024/06/07

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty ...

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92:01

Cat & Cloud x Valor Coffee: Burn Out, Human Dignity,...

Valor Coffee Podcast ·

2024/05/31

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It wa...

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59:02

This Episode Has No Topic – 05/22/2024

Valor Coffee Podcast ·

2024/05/24

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Well...Ross sat down with Jared Truby for this week's planned episode and was met with technical issues. But we REFUSE to let a week go by with no progrum, so we sat down and just caught up on quite a...

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63:06

Tips to Prevent Employee Turnover at Your Coffee Shop...

Valor Coffee Podcast ·

2024/05/17

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This episode is a continuation of our previous episodes of the epidemic of high turnover within the coffee industry. We dive into a few practical ways coffee shops can pivot to make their establishmen...

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66:13

Why Coffee Shops Have Terrible Turnover – 05/08/2024

Valor Coffee Podcast ·

2024/05/10

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!The coffee industry is one of notoriously heavy turnover, something we've experienced at our business and heard from many other cafe owners. On this specific progrum, we dive in to the reasons this is...

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68:24

Q&A: Barista vs Roasting Job + Should Baristas Have...

Valor Coffee Podcast ·

2024/05/03

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72:06

SCA EXPO 2024 Chicago Recap – 04/24/2024

Valor Coffee Podcast ·

2024/04/26

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76:58

Keys to the Shop x Valor: How to Raise Barista Wages...

Valor Coffee Podcast ·

2024/04/18

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173 results

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