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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:03:19

One word that describes how most marketing teams are...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/25

Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces integration costs and improves data accessibility. Kihlström emphasizes the importance of continuous improvement and regularly questioning current

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00:03:34

Do Agile Processes Deliver Better ROI Than...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/24

Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on implementing agile approaches to marketing technology. He emphasizes establishing good measurement frameworks before adding new tools, creating agreement on success metrics, and developing cyclical workflows that prioritize process improvements over constant technology acquisition. Show NotesConnect With:Greg

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00:18:49

How To Operationalize Marketing Technology Using...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/23

Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning documents. Show NotesConnect With:Greg Kihlström:Website//LinkedInThe MarTech

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00:04:53

Who gets fired first when AI Agents become a reality?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/20

Prepare for AI's impact on advertising roles as technology reshapes the industry with Kevan Yalowitz from Accenture.

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00:05:54

ChatGPT, Claude, and Gemini enter a cage match...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/19

Explore how AI is reshaping advertising's competitive landscape with Kevan Yalowitz from Accenture.

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00:03:43

How will Agentic architecture change how software is...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/17

Understand how agentic AI is transforming software pricing models with Kevan Yalowitz from Accenture.

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00:21:44

The $750 billion AI advertising opportunity

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/16

Explore the $750 billion AI advertising revolution transforming creative production with Kevan Yalowitz from Accenture.

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00:04:06

ABM for B2C: Marketing Genius or Complete Waste of Time?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/13

Explore why ABM for B2C might be a marketing misnomer with Nadia Davis from CaliberMind.

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00:03:39

Should Your CMO Report to Sales? (SaaS Org Chart Debate)

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/12

Debate whether your CMO should report to sales in SaaS organizations with Nadia Davis from CaliberMind.

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00:02:46

The five most important TLA's for B2B marketers today

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/11

Transform failing ABM programs into revenue machines with Nadia Davis from CaliberMind.

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00:03:16

When will AI be able to execute an end-to-end ABM...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/10

Explore the timeline for AI-powered end-to-end ABM campaigns with Nadia Davis from CaliberMind.

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00:22:47

Why ABM Strategies Often Fall Short And How To Fix Them

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/09

ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and implementing a phased approach that starts with small pilot programs before scaling. Show NotesConnect With:Nadia

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00:04:11

First-Party vs. Synthetic Audiences

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/04

First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how combining first-party data as seedlings for synthetic audience creation delivers superior results while maintaining data integrity.See Privacy

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00:03:56

Big AI Platforms vs. Specialized Tools

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/03

Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for identifying AI applications that deliver measurable ROI rather than following hype cycles.See Privacy Policy at https://art19.com/privacy and

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00:25:46

How AI orchestration will shape the next wave of...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/02

Separate AI hype from real innovation to drive practical marketing results with Tom Chavez from SuperSet.

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00:05:32

AI-Led Social: Going from listening to interaction...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/30

Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize algorithmic optimization or influencer partnerships

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00:05:07

Customer engagement metrics or brand visibility KPIs?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/29

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media?

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00:03:24

How many social media channels can you name in one...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/28

Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms as possible in 30 seconds

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00:05:05

2025 social media landscape for brands trying to...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/27

host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing.

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00:23:00

AI-Led Social: Going From Listening To Interaction

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/26

In this episode of the MarTech Podcast, host Benjamin Shapiro sits down with Matthew McGrory, Co-founder and CEO of Arwen AI, to explore how artificial intelligence is transforming social media management. They discuss the growing importance of real-time brand engagement, the shift from broadcasting to conversational marketing, and how AI tools like retrieval-augmented generation are enabling personalized customer interactions at scale. Matthew shares insights into identifying meaningful

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2,219 results

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