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PODCAST

Affiliate Marketing For Lenders

This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share

business marketing

All Episodes

30:13

E006 - Operational Maturity

Affiliate Marketing For Lenders ·

2024/09/13

Today, we introduce the 4 levels of Operational Maturity in affiliate marketing for lenders. We’ll go deep on 101 and 201 levels. The 301 and 401 levels will be covered in our next episode. Summary of the 4 levels: 𝟭𝟬𝟭 - 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 We're focused on the volume of leads and the cost of acquisition. The rest of the operation looks a lot like affiliate programs in other industries. There's not much attention placed on the quality of accounts that we acquire. 𝟮𝟬𝟭 -

en

35:27

E005 - Levers

Affiliate Marketing For Lenders ·

2024/09/05

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns.We’ll discuss levers in the following categories: Eligibility Impressions/placements Click-through rate Application rate Approval rate Funding rate CPA/Payouts Timestamps: (00:54) Recapping previous episodes (01:50) A big misconception (03:02) Key levers (09:30) CTR (18:37) Application rate (21:35) Approval rate (27:09) Funding rate (29:49) CPAs /

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42:19

E004 - Where To Play & Host Models

Affiliate Marketing For Lenders ·

2024/09/03

Episode 004: Today, we tackle two simple, but important questions. The first: “What affiliates should I partner with?” And the second, “Where should I host my targeting model?” We cover: How to build a list of potential affiliate partners Why “getting in” isn’t an easy as you think How to build a pitch for potential partners Where to host your targeting model Guiding principles for targeting model development Timestamps: (00:43) Outline of today's episode (04:25) Building a list of potential

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25:26

E0003 - Why Play?

Affiliate Marketing For Lenders ·

2024/08/04

Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”We cover: Size of publicly traded affiliate networks How many consumer loans are opened per year on affiliate networks Why your CMO, CPO, CRO, and CFO should care A 60-second elevator pitch for your CEO Timestamps: (00:43) Why Invest in Affiliate Marketing? (01:22) Affiliate Channel Scale From Public Filings (05:08) What % Of Acquisition Volume Comes From

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30:03

E002 - The Game

Affiliate Marketing For Lenders ·

2024/07/09

Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.Additionally, we discuss: What mindset to bring to the game Our super-lever: approval rate Notes for performance marketers new to affiliates Timestamps: (00:00)

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07:18

E001 - Introduction

Affiliate Marketing For Lenders ·

2024/06/20

Banks spend billions of dollars per year advertising in affiliate channels. It’s a complex, high-stakes game, and I’m here to guide you through it. If you’re a lender that wants to grow your affiliate program, you’re in the right place. – In today's episode, we discuss: Who this Podcast is for What we'll talk about in future episodes Why affiliate marketing is important My professional background Why you should (or shouldn't) listen to me – Where to find Carlos: LinkedIn Twitter/X – Find

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02:38

Affiliate Marketing For Lenders - Trailer

Affiliate Marketing For Lenders ·

2024/06/20

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47 results

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