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PODCAST

Marketing Tips for Photographers | The Tog Republic Podcast

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

business marketing

All Episodes

00:16:27

223: Is Your Brand Full of Social Doubt?

Marketing Tips for Photographers | The Tog Republic... ·

2023/03/28

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt” Social Doubt is what repels people from buying your services, due to uncertainty. If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that! In today’s episode, I cover six parts of your business that you should look into and make sure you don’t have any room for social doubt. -- ARE YOU READY TO LEVEL UP YOUR

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00:48:08

222: Data & Marketing With Colie James

Marketing Tips for Photographers | The Tog Republic... ·

2023/03/21

Friend, this is the very first time that I post an interview from another podcast. Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers. She interviewed me on her podcast a few weeks back and I now I want to share it with all of you. In this episode, Colie asked me strategic questions about data, and how to use the findings. YOU CAN FIND MORE ABOUT COLIE

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00:53:13

221: Money Talk with Kristin Sweeting

Marketing Tips for Photographers | The Tog Republic... ·

2023/03/07

Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business. In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal. Kristin is a wedding photographer and business coach based in Nashville, TN. She helps brands and businesses shine through intentional imagery and strategic coaching. Kristin has 12 years of experience photographing

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00:30:21

220: Rihanna Worked for Free, Should You?

Marketing Tips for Photographers | The Tog Republic... ·

2023/02/28

Friend, I’m late to this conversation, but it’s absolutely worth having it. If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style) In this episode, I chat about how you can’t compare your small business with Rihanna and her Super Bowl performance. Indeed, at some point, you have to pay your dues ( you will choose how you do that) and you can’t

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00:52:24

219: Buyer's Personas & How To Effectively Sell To Them

Marketing Tips for Photographers | The Tog Republic... ·

2023/02/14

Friend, today’s episode is packed with information and key content to succeed at sales. If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings. Today’s episode is all about buyers’ persona, how to sell to different people, and how to identify which persona a future client might be. If

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00:13:59

218: Four Major Mistakes Why your Pinterest isn't...

Marketing Tips for Photographers | The Tog Republic... ·

2023/02/07

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet. In this episode, I cover the four major mistakes why your Pinterest isn’t delivering results. My Dm’s are always open for questions. Feel free to get in touch. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK

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00:17:07

217: Plagiarism & Stealing. A no-no for your business.

Marketing Tips for Photographers | The Tog Republic... ·

2023/01/31

Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients? Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This is not only a bad move for them as artists, but the fact that they are selling a product they can replicate to clients will burn their business to the

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00:39:23

216: Building a Brand That Has No Competition With...

Marketing Tips for Photographers | The Tog Republic... ·

2023/01/24

Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no longer worried about competition. Eden believes we should be building our dream businesses in order to have our dream lives - not stopping at the business as

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00:36:33

215: How to deal with clients that are difficult...

Marketing Tips for Photographers | The Tog Republic... ·

2023/01/17

Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on the day of their event. My business motto is: “My photos are only as good as my clients’ attitude” (feel free to use this and Venmo me $1 😜) -- ARE YOU

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00:13:24

214: Tracking Your Data To Make Better Marketing Choices

Marketing Tips for Photographers | The Tog Republic... ·

2023/01/10

Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business. Today’s episode is short, but straight to the point. If you have any questions, just join my free Facebook group! Wishing you a very successful year ahead! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT

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00:13:57

213: Three Business Lessons That We Can Learn From...

Marketing Tips for Photographers | The Tog Republic... ·

2022/12/06

Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today’s episode is going to bring you inspiration :) -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting

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00:21:48

212: Systems And Why Are They Crucial For Your...

Marketing Tips for Photographers | The Tog Republic... ·

2022/11/15

Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems are not the only software that you can install, but also your network and the relationships your build around your business! In today’s episode, I’m talking about systems and why they are fundamental for your success and well-being. Related Episodes: 172:HOW TO USE A CRM TO

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00:15:27

211: Photo Timelines For Weddings

Marketing Tips for Photographers | The Tog Republic... ·

2022/11/08

I like to plan ahead, and I also love structure, so obviously I enjoy a good timeline. In my opinion, photo timelines for weddings are an incredible tool to help you maximize the time you have been hired for while managing expectations and having enough time to create the body of work that will impress your clients. There is always room to capture things as they unfold, but I believe that without a plan ( in this case, a timeline) things can get confusing. In today’s episode, I covered this topic

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00:38:38

210: How To Nurture Relationships To Get On Venue...

Marketing Tips for Photographers | The Tog Republic... ·

2022/11/01

Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics. In today’s episode, I had the opportunity to chat with Shannon Tarrant. She is on a mission to help event pros learn a proven system for success. A professional go-getter, she is a highly

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00:32:35

209: Find the Right Team With ShootWith.Me

Marketing Tips for Photographers | The Tog Republic... ·

2022/10/25

Friend, if you are a wedding photographer and have needed help you know how stressful can be to find a talented and responsible assistant, second, or even a lead photographer to help you out. We all have read horror stories on Facebook groups, and it can be a bit nerve-wracking to hire someone you have never worked with. Let me introduce you ShootWith.Me is a platform that simplifies and streamlines the way photographers find and hire help for their jobs and fills the gaps in their schedules. In

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00:45:58

208: Concept To Creation With Alex Eischeid

Marketing Tips for Photographers | The Tog Republic... ·

2022/10/18

Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid. Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop their own personal and artistic voice. In this episode, we talk about how to develop concepts into final images. Even though Alex specializes in self-portraits, you can apply the teachings to how you create

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00:39:26

207: Custom Proposals With KT Merry

Marketing Tips for Photographers | The Tog Republic... ·

2022/09/27

Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals. KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include several celebrities. In today’s chat, we are covering the topic of custom proposals and how they can elevate your brand, and put you ahead of the competition. KT shares with us how she presents proposals to her clients, what to include,

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00:15:45

206: Seis Errores Que Estas Cometiendo en Tu Pagina...

Marketing Tips for Photographers | The Tog Republic... ·

2022/09/22

Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio! En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que esta información te ayude a mejorar tu website. Si quieres ayuda 1:1 aquí te dejo la información: https://thetogrepublic.com/website-reviews En este episodio también les recomendó el Congreso Online de Fotografía Be Here Project. Aquí les dejo toda la información:

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00:11:58

205: Self-Care During The Busy Season

Marketing Tips for Photographers | The Tog Republic... ·

2022/09/20

In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”. Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able

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00:15:04

204: Vendors' Galleries

Marketing Tips for Photographers | The Tog Republic... ·

2022/09/13

If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them. Creating a gallery for vendors after weddings have been one of the easiest marketing strategies I have implemented in my business, as it helps me build a relationship with them, while also exposing my work to their audience. In today’s episode, I cover the importance of sharing your work with fellow vendors, and how to do it to minimize

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