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PODCAST

Content Marketing, Engineered Podcast | TREW Marketing

TREW Marketing & Wendy Covey

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You"ll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast

business marketing

All Episodes

26:03

The Secrets to Growth for System Integrators with...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/07/11

Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to avoid common sales and marketing pitfalls that hinder growth.This week, I'm joined by Jack Barber, Senior Business Consultant for Exotek, a boutique consultancy firm focused on system integration companies in industrial automation. Jack has more than 25 years of experience in the system integrator (SI) space, and was kind enough to share his wisdom...

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39:01

Modern Public Relations: Micro Influencers, Niche...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/06/27

Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really works. Gone are the days of solely pitching traditional journalists for coverage.In this episode, Morgan Norris, Senior Brand Strategist, interviews Sam Heimbach, a public relations professor at Texas State University. They discuss the evolution of PR, the impact of social media, and the role of employee voices in PR. They also touch on the use of generative AI and the changing landscape of jou...

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30:34

How Honest and Strategic Messaging Led to Rapid...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/06/20

Engineering firm Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand messaging as the reason for their success. We talk to the president and CEO, Keith Flaherty on the latest episode of Content Marketing, Engineered.TREW Marketing has worked with engineering firm Hallam-ICS for more than 7 years and over that time many of the marketing strategies and brand messaging have evolved to reflect the com...

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36:23

Navigating Data and Content in the Era of Generative...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/06/13

Christopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a regular basis. His insights into the latest news about data analytics, automation, and generative AI, have been immensely valuable to or team, and we are thrilled he accepted our invitation to be a guest on Content Marketing, Engineered podcast.In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, asks Chris all of ...

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35:52

Pre-Show Partnerships and Post-Show Content: Trade...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/06/06

I was lucky enough to schedule this podcast recording on the very rare weeks when Jake Hall was not on the road. This conversation focuses on Jake's years of experience at manufacturing and engineering trade shows. He shares valuable strategies for companies who want to maximize their event spend, Including the most important strategies to take while planning, attending and following up with attendees post-show. We talk about the opportunity to capture video content with partners, clients, an...

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39:27

Email Marketing Myths Debunked: What Really Works in...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/05/30

Ever wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why straightforward subject lines work best, and the pitfalls of third-party email lists. Jeanne also explores the power of valuable content in newsletters over promotional material and discusses the evolv...

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22:13

Trade Show Marketing Strategies from Automate 2024

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/05/16

It's a question marketers all over the world face - "Are trade shows worth it?" We get this question time and again and are often asked which industry trade shows are best to attend and exhibit at. After all, 89% of technical buyers said they plan to attend at least one in-person industry event this year. Last week, TREW Crewers Lee Chapman, Kara Moon, and Kasey Tyring attended the Automate trade show in Chicago to uncover the value of trade shows and what marketing and sales strategy

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28:15

Navigating Modern Manufacturing: AI, Recruitment, and...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/05/09

Kristin Graybill is the Vice President of Commercial Strategy at the Manufacturers Alliance and in her role, she speaks to hundreds of manufacturers all across the country. In this episode, we talk about the work of the Manufacturers Alliance whose mission is to drive economic growth and foster collaboration within the manufacturing sector. They do this by hosting peer programs, conducting research initiatives, and providing resources to leaders across departments in mid to large manufacturin...

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28:11

A Masterclass in Rebranding and Authenticity with...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/05/02

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34:37

How to Add Value-Driven Videos to Your Content...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/04/25

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28:44

What We've Learned from the Pilot of Google's Search...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/04/18

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36:04

Strategies Technical Marketers Can Borrow from the...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/04/12

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42:36

A Step-By-Step Guide to Starting a B2B Podcast with...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/04/04

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37:28

How EETech is Helping Technical Brands Build...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/03/28

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41:46

The Power of Developing a Personal Brand in an...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/03/21

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36:43

Updating your 2024 & 2025 SEO Strategy with Kyle Roof

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/03/14

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49:44

Why Successful Technical Companies Rely on Content...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/03/07

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52:42

Understanding the Technical Buyer: 2024 State of...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/02/29

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37:10

The Importance of Online Reputation Management for...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/02/22

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46:36

Working Together to Solve Manufacturing's Talent and...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/02/15

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206 results

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