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PODCAST

Product Mastery Now for Product Managers, Leaders, and Innovators

Chad McAllister, PhD

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.

business management

All Episodes

45:53

572: The Hatchery Method: How Schreiber Foods uses AI...

Product Mastery Now for Product Managers, Leaders,... ·

2025/12/29

Reinvented innovation sprints for lasting culture change on product management teams Watch on YouTube TLDR This episode of Product Mastery Now features a conversation with Sarah Stabelfeldt, VP of Innovation, and Melissa Pierson, Innovation Programs Manager at Schreiber Foods, about building high-impact innovation processes within large organizations. The discussion centers on Schreiber Foods’ journey to revitalize their innovation culture, launch The Hatchery coaching and innovation

en-US

24:43

571: Accelerating product discovery and validation...

Product Mastery Now for Product Managers, Leaders,... ·

2025/12/22

Accelerate, expand, and simplify your product management workflow Watch on YouTube TLDR Product managers struggle with using AI effectively despite the hype around its potential. Valerio Zanini, author of AI for Product Managers, shares practical frameworks for leveraging AI tools in customer discovery, hypothesis validation, and feature selection. Key insights include using AI as a discovery assistant to analyze customer interview transcripts, synthesizing market research across

en-US

35:57

570: Inside the executive room: The innovation...

Product Mastery Now for Product Managers, Leaders,... ·

2025/12/15

How top industry leaders are breaking down barriers in product management and innovation Watch on YouTube TLDR Three innovation consultants—Matt Phillips, Mike Hyzy, and Will Evans—share insights from facilitating the executive innovation track at PDMA’s Ignite Innovation Conference. The session brought together 25 senior directors and VPs from Fortune 100 companies to discuss their most pressing innovation challenges. They discussed key challenges to innovation, including

en-US

42:35

569: Product innovation insights from non-buyer...

Product Mastery Now for Product Managers, Leaders,... ·

2025/12/08

How Pella revolutionized the window industry by solving installers’ overlooked pain points Watch on YouTube TLDR This episode explores how Pella Corporation transformed window installation by shifting their innovation focus from buyers to installers—the often-overlooked specialists whose work makes or breaks the customer experience. Director of Innovation, Design, and Brand Experience Jenn Tuetken shares the journey behind developing Pella’s award-winning Steady Set Interior

en-US

30:18

568: How product operations drives efficiency and...

Product Mastery Now for Product Managers, Leaders,... ·

2025/12/01

Tools, data, and process for product ops – lessons for product managers from Pendo Watch on YouTube TLDR This episode dives into the increasingly impactful world of product operations, with insights from Robert Marten, Senior Manager of Product Operations at Pendo. We discuss what product operations is, how it streamlines efficiency for product teams, its key pillars (tools, data, process), cultural shifts toward focusing on customer problems over requirements, and practical

en-US

40:42

567: How AI Is revolutionizing the product innovation...

Product Mastery Now for Product Managers, Leaders,... ·

2025/11/24

Transforming customer insight with AI – for product managers Watch on YouTube TLDR In this episode, I sit down with Dr. David Robertson, senior lecturer at MIT Sloan and co-founder of ProtoBoost AI, to explore the transformative impact of AI on the innovation process. Drawing on decades of experience in product management and innovation, David Robertson discusses how product managers can leverage AI at every stage of the innovation lifecycle—from customer research and

en-US

21:07

566: Competitive advantage by understanding customers...

Product Mastery Now for Product Managers, Leaders,... ·

2025/11/17

How product managers can leverage AI to analyze and act on customer feedback Watch on YouTube TLDR In this episode, I’m interviewing John Mitchell, President of Applied Marketing Science (AMS), on the evolving role of AI in Voice of the Customer (VOC) research. We discuss how AI is transforming the way companies capture customer needs, the importance of thoughtful customer research design, common pitfalls, and the critical balance between leveraging human insight and machine

en-US

42:10

565: AI tools to accelerate innovation and capture...

Product Mastery Now for Product Managers, Leaders,... ·

2025/11/10

How product managers use AI to boost productivity and innovation success Watch on YouTube TLDR In this episode of Product Mastery Now, Katie Trauth Taylor, PhD, CEO and co-founder of Narratize AI, joins me to discuss how AI is transforming product innovation processes. She shares insights from working with Fortune 500 companies like NASA, Boeing, and Comcast, and dives into research showing that product and R&D teams spend up to 70% of their time on documentation and

en-US

21:53

563: Navigating intellectual property strategy in...

Product Mastery Now for Product Managers, Leaders,... ·

2025/10/27

What product managers should know about patents, trade secrets, and copyright Watch on YouTube TLDR In this episode, I’m joined by David Carstens, a seasoned IP attorney and founding partner at Carstens, Allen & Gourley, who brings over 30 years of legal and technical experience in intellectual property (IP) strategy. Our conversation dives into the importance of IP management for product managers, how to build an IP strategy, when to consider patents versus trade secrets,

en-US

18:25

562: What every product leader should know about...

Product Mastery Now for Product Managers, Leaders,... ·

2025/10/20

A leadership framework that gives product managers influence Watch on YouTube TLDR In this episode, Uma Subramanian shares her insights and proven framework for transitioning from individual contributor to effective leader in tech and product management roles. Drawing from her extensive experience at Microsoft and Turing, Uma explains the identity shift required for leadership, introduces her SOAR framework (Strategic Impact, Outstanding Communication, Authority/Personal Brand,

en-US

37:11

561: Navigating the leap to product leadership – with...

Product Mastery Now for Product Managers, Leaders,... ·

2025/10/13

Practical strategies for building influence and confidence from a Product VP coach Watch on YouTube TLDR In this episode, I talk with Rebecca Arora, founder of Access Alignment, executive coach, and author of Somatic Intelligence, about making the transition from successful product manager or director to VP of Product and beyond. Rebecca shares practical strategies for this professional transition, including the need to shift from domain expertise to people leadership, the importance

en-US

36:31

560: Unlocking product delight – with Nesrine...

Product Mastery Now for Product Managers, Leaders,... ·

2025/10/06

How product managers can build emotional connections that drive retention, revenue, and referrals Watch on YouTube TLDR Product delight goes beyond functionality to create emotional connections with users. Dr. Nesrine Changuel, former product leader at Google, Spotify, and Microsoft, presents a four-step framework for systematically building delight into products. The approach involves identifying both functional and emotional motivators, turning them into product opportunities,

en-US

18:43

559: Building influence as a product leader – with...

Product Mastery Now for Product Managers, Leaders,... ·

2025/09/29

Top challenges product leaders face and how to overcome them Watch on YouTube TLDR Product leadership expert Rich Mironov discusses three core challenges CPOs and product VPs face: effectively communicating value in business terms rather than process terminology, building trust through merchandising wins before gaining decision-making authority, and reducing product waste by making better decisions about what to build. Executives don’t care how product gets made; they care

en-US

20:41

558: How sketch comedy makes you a better product...

Product Mastery Now for Product Managers, Leaders,... ·

2025/09/22

Lessons from Saturday Night Live for improving product team culture Watch on YouTube TLDR John Krewson, who began his career in sketch comedy before moving to software product development, explains what product teams can learn from sketch comedy. Like comedy writers, product teams must be able to be vulnerable, throw away unsuccessful ideas, and prioritize delivering valuable products over perfect products. John shares principles and practices adapted from sketch comedy that product

en-US

19:18

557: How Umbra designs beautiful products that...

Product Mastery Now for Product Managers, Leaders,... ·

2025/09/15

Winning product portfolios in physical product development Watch on YouTube TLDR In this episode, Matt Carr, VP of Design at Umbra, joins us to discuss the intersection of design leadership, product strategy, and innovation in physical product development. Matt shares practical frameworks Umbra uses to balance creative vision and business reality, offers insights into managing a global product portfolio, discusses approaches to cross-functional collaboration, and highlights how

en-US

25:01

556: Product managers excel when they understand...

Product Mastery Now for Product Managers, Leaders,... ·

2025/09/08

Focused product strategy and teams Watch on YouTube TLDR In this episode, Blair LaCorte—seasoned leader, investor, former CEO of AEye, and coach to 50+ CEOs— breaks down the keys to building product teams that win. Blair shares insights on aligning product strategy with company goals, the importance of saying no and making trade-offs, and why team culture and people patterns matter more than anything. He draws on experiences across tech, aviation, private equity, and defense,

en-US

14:27

555: How human-centered product innovation is...

Product Mastery Now for Product Managers, Leaders,... ·

2025/09/01

Product management lessons from Amazon’s $4 billion acquisition of One Medical Watch on YouTube TLDR Dr. Joseph Michelli—speaker, consultant, and bestselling author—joins me to explore how product innovation and exceptional customer experiences can transform industries, with a deep dive into One Medical, the patient-centered healthcare startup recently acquired by Amazon for $4 billion. The conversation sheds light on designing human-centric experiences, the strategic use of

en-US

21:41

554: Move from product manager to product leader...

Product Mastery Now for Product Managers, Leaders,... ·

2025/08/25

The biggest challenges when moving from individual contributor to product VP Watch on YouTube TLDR In this episode, I welcome Piers Fallowfield Cooper—executive coach and author of Are You Still the Future?—to explore one of the most critical career transitions in product management: moving from individual contributor to product leader. We discuss why success as a product manager doesn’t guarantee success in leadership, the mindset and skills required to thrive as a product VP, the

en-US

28:45

553: Harnessing strategic foresight for product...

Product Mastery Now for Product Managers, Leaders,... ·

2025/08/18

How product managers can make their own futures Watch on YouTube TLDR In this episode of Product Mastery Now, we’re joined by Robin Champ, VP of Strategic Foresight at LBL Strategies and Harvard Extension School instructor. Robin shares practical approaches for product managers and leaders to anticipate, rather than merely react to, disruptions in the market and competitive landscape. Through the Strategic Foresight Framework, scenario planning, and trend scanning, Robin

en-US

18:31

552: Building smarter AI-driven products customers...

Product Mastery Now for Product Managers, Leaders,... ·

2025/08/11

How product managers can build customer-centric AI products Watch on YouTube TLDR Juanjo Duran, Chief Product Officer & Chief Marketing Officer at Exoticca, joins Product Mastery Now to share how to create AI-powered product features customers actually love, not just features that sound impressive. Drawing on 25+ years in diverse leadership roles, Juanjo discusses leveraging customer obsession, data-driven decisions, and practical frameworks to balance innovation with execution

en-US

434 results

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