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PODCAST

The Digital Insurance Agent

Carl Willis - Agent Branding & Marketing

The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age.Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today"s ever-evolving market.Whether you"re a seasoned pro or just starting out,

business marketing

All Episodes

70:27

2025 Marketing Planning: Maximizing Lead Flow &...

The Digital Insurance Agent ·

2024/12/20

In this insightful episode of The Digital Insurance Agent, Carl Willis, CEO of Agent Branding & Marketing, walks you through the 2025 Marketing Planning Webinar designed exclusively for insurance agents. Discover actionable strategies to overcome challenges like inconsistent lead flow and high marketing costs while setting clear revenue targets and crafting personalized plans to achieve them.Carl shares expertise on topics including:Setting effective marketing goals for the year.Identifyi...

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37:42

The Future of Online Search: How AI and Antitrust...

The Digital Insurance Agent ·

2024/11/29

In this episode of The Digital Insurance Agent, Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies.Discover:Why Google's search dominance is facing unpre...

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14:53

Adapting SEO for Local Insurance Agencies |...

The Digital Insurance Agent ·

2024/11/22

As Google's generative AI search revolutionizes the digital landscape, local insurance agencies must adapt their SEO strategies to stay ahead. This episode breaks down the impact of these changes on local search results and provides actionable tips to optimize your agency's online presence. Learn how to leverage the latest AI-driven search capabilities to enhance visibility, attract local clients, and maintain a competitive edge in the evolving insurance market. Don't miss these crucial insig...

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16:42

Top Networking Strategies for Insurance Agents |...

The Digital Insurance Agent ·

2024/11/15

Discover proven networking strategies that every insurance agent needs to build lasting professional relationships and drive long-term success. In this episode, we explore the best practices for connecting with clients, peers, and industry influencers. Learn how to leverage networking events, social media, and community involvement to expand your reach, increase referrals, and solidify your reputation as a trusted insurance advisor. Listen now to elevate your networking game and secure a thri...

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39:41

Unlocking Peak Performance: Tyler Jensen on Breaking...

The Digital Insurance Agent ·

2024/11/08

In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Tyler Jensen, founder of InsuraRisk University (soon to be the Top Performance Group). Tyler, an experienced corporate trainer and former insurance agency owner, dives into the challenges insurance agents face, particularly the struggle with complacency and how to overcome it. Tyler shares his "three complacency models" and emphasizes the importance of systems, time-blocking, and mentorship for achieving t...

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31:58

Mastering Prospecting & Communication: Tips from...

The Digital Insurance Agent ·

2024/11/01

In this episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Kyle Coon, a blind Paralympian and communication coach, to explore the essential role of communication in prospecting and relationship-building for insurance agents. Kyle shares his journey of overcoming challenges through effective communication and provides actionable insights for prospecting in competitive markets. From identifying the right prospects to leveraging technology for deeper connections, Kyle’s t...

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12:58

Effective Social Media Marketing Strategies for...

The Digital Insurance Agent ·

2024/10/25

Social media marketing is more than just collecting likes—it's about driving meaningful engagement and growing your insurance business. In this episode, we explore advanced social media strategies tailored specifically for insurance professionals. Learn how to create compelling content, target the right audience, and convert social media interactions into real business opportunities. Elevate your social media game and watch your insurance agency thrive in the digital age.#SocialMediaMarketing...

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29:57

Kimsey Hollifield's Journey: From Insurance Agent to...

The Digital Insurance Agent ·

2024/10/18

Join us on the Digital Insurance Agent Podcast as Kimsey Hollifield shares his inspiring journey from starting in the insurance industry to establishing his investment advisory firm, Holifield Financial Group. Kimsey talks about his humble beginnings, the challenges of building his business, and the critical lessons he learned along the way. Discover how he honed his skills, developed a niche, and transformed his passion for financial services into a successful career. This episode is packed ...

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31:31

Chris Castanes on Prospecting, Networking & Using...

The Digital Insurance Agent ·

2024/10/11

In this episode of The Digital Insurance Agent, host Carl Willis interviews Chris Castanes, a veteran insurance agent, author, and standup comedian. Chris shares his unique approach to insurance sales, blending humor with prospecting and networking to build stronger client relationships. Learn how Chris has successfully used comedy to break down barriers in tough conversations about life insurance, turning serious topics into engaging, productive discussions.Watch as Chris and Carl dive deep ...

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25:13

The Ultimate Guide to Local Listing Management for...

The Digital Insurance Agent ·

2024/10/04

Maximize your local visibility and attract more clients with effective local listing management! In this episode, we break down the ultimate guide for insurance agents to optimize their local listings across Google, Yelp, and other platforms. Learn how to ensure your business appears in local searches, manage reviews, and update your information to stay ahead of the competition. Perfect for independent and captive insurance agents aiming to enhance their local presence and drive more leads in...

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14:40

How to Create a Balanced Online Marketing Strategy...

The Digital Insurance Agent ·

2024/09/27

A well-rounded online marketing strategy is crucial for insurance agents looking to grow their business and attract new clients. In this episode, we guide you through creating a balanced marketing approach that integrates SEO, social media, email campaigns, and content marketing. Discover how to effectively allocate your resources, engage your target audience, and maximize your online presence for sustained success in the insurance industry.#OnlineMarketing #InsuranceMarketing #InsuranceAgent...

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29:48

How Openly is Revolutionizing Home Insurance | Ty...

The Digital Insurance Agent ·

2024/09/20

In this episode of the Digital Insurance Agent Podcast, we sit down with Ty Harris, CEO and co-founder of Openly, to discuss how his company is transforming the home insurance space. Learn about Openly's tech-enabled approach that empowers independent agents to provide faster, more efficient solutions for their clients. Discover why Ty believes in the future of independent agents and how Openly is innovating claims processing and underwriting through technology. Subscribe for insights on how ...

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30:00

Tammy Johnston's 32-Year Journey: From Introvert to...

The Digital Insurance Agent ·

2024/09/13

In this episode of the Digital Insurance Agent Podcast, Tammy Johnston from KSA Business shares her incredible journey of over 32 years in the financial services industry. Tammy discusses how she overcame the challenges of being an introvert, her unique approach to sales, and how she built a successful business by focusing on education and client trust. Discover how she transformed budgeting classes into a goldmine, and learn her strategies for differentiating herself in a crowded market. Whe...

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29:50

How to Attract High-Income Business Owners to Your...

The Digital Insurance Agent ·

2024/09/06

In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Matt Ruttenberg, Co-Founder of Life, Inc., to explore strategies for adding high-income business owners to your book of business. Matt shares his journey from a generalist to a niche expert, offers insights on becoming a trusted advisor, and discusses the importance of specializing to resonate with high-value clients. Tune in to learn how to penetrate lucrative markets, establish yourself as a thought lead...

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18:02

Why Every Insurance Agent Needs a Website | Unlocking...

The Digital Insurance Agent ·

2024/08/30

In today's digital age, having a strong online presence is essential for every insurance agent. This episode dives deep into why a website is more than just a digital business card—it's a powerful tool to build your brand, generate leads, and stay competitive in a crowded market. We explore the importance of digital footprints, how a well-designed website can enhance your credibility, and actionable tips to maximize your online impact. Don't miss out on the secrets to transforming your insura...

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10:56

Comparing Lead Generation Strategies in the Insurance...

The Digital Insurance Agent ·

2024/08/26

In the competitive landscape of the insurance industry, lead generation is a crucial component for growth and success. This episode dives deep into two popular strategies: buying leads versus networking. Join us as we explore the pros and cons of each method, providing you with actionable insights to enhance your lead generation efforts. Discover how to effectively balance these strategies to optimize your marketing approach and boost your insurance business. Whether you're an independent pro...

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38:58

The Military Mindset: How Rob Harrison Built a...

The Digital Insurance Agent ·

2024/08/16

Join us on this episode of The Digital Insurance Agent Podcast as we chat with Rob Harrison, a former British Royal Navy serviceman who transformed his military discipline into a flourishing remote sales career. Rob discusses his transition from the military to leading a 20-person sales team, the challenges he faced, and how he overcame them to build Magnifyde a global business. Tune in to learn about Rob's innovative sales process, his data-driven approach to closing deals, and the systems h...

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46:35

Mastering LinkedIn Strategies for Financial Advisors:...

The Digital Insurance Agent ·

2024/08/02

Join host Carl Willis in this episode of the Digital Insurance Agent podcast as he interviews Tara Meehan with Meehan Marketing, a seasoned Fractional CMO and LinkedIn expert. Discover how Tara navigated her career in financial services marketing, the unique challenges and opportunities for financial advisors, and her comprehensive strategies for optimizing LinkedIn profiles, networking effectively, and leveraging AI in content creation. Whether you're an insurance agent or financial advisor,...

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16:04

Finding Success In The Sub Niches - Interview with...

The Digital Insurance Agent ·

2024/05/31

In this insightful episode of "The Digital Insurance Agent," host Carl Willis sits down with Nick Trawinski and Will Kibler from InsuranceMD to explore their remarkable journey and success in the niche market of disability insurance for doctors. Trawinski and Kibler share their strategic approach, highlighting how they identified a specific need within the medical community and tailored their services to meet that demand. This episode delves into the unique challenges and opportunities in the...

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59:41

Beyond Keywords: How AI is Redefining SEO Strategies...

The Digital Insurance Agent ·

2024/05/03

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