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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

technology politics

All Episodes

18:48

Advertising Opportunities on CTV and OLV for...

Digital Politics with Karen Jagoda ·

2024/05/01

Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising

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31:55

The Comstock Act of 1843 and the Anti-Abortion War...

Digital Politics with Karen Jagoda ·

2024/04/29

Anne-Christine, investigative journalist and human rights activist Stop the Coup 2025, joins Deepak Puri, CEO of The Democracy Labs, to address the anti-abortion war and threat to women's health from Project 2025, a 900-page Mandate for Leadership: The Conservative Promise from the Heritage Foundation. With references to the Comstock Act of 1843 and other state laws, this group is organizing campaigns that promote Christian nationalist values, intending to turn this country into a theocracy. Deepak

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19:28

Targeting Voters in a Post-Cookie World with Bryan...

Digital Politics with Karen Jagoda ·

2024/04/24

Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing. We talk about: What replaces cookies to identify and target specific voters or groups Voting propensity, voter

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29:23

Standing Up to Hate and Racism with Patrice O'Neil...

Digital Politics with Karen Jagoda ·

2024/04/16

Patrice O'Neil, Founder of Not In Out Town, joins Deepak Puri, CEO of The Democracy Labs, to discuss gathering communities together to support conversations that drive understanding about fighting hate and racism. Patrice reports that screening their film Repairing the World in local gatherings has become a catalyst for people to share their stories about being harmed by hate and actions that can taken to fight racist attacks. NIOT has become a story center for communities who want to stand up

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25:30

Changing Role of the Campaign Manager with Joe Fuld...

Digital Politics with Karen Jagoda ·

2024/03/26

Joe Fuld, Founder of The Campaign Workshop, joins Deepak Puri, CEO of The Democracy Labs, to consider how the role of political and advocacy campaign managers has changed over the last 20 years. The constants are the ongoing challenges for a campaign to refine the message, have the candidate or advocate's voice heard by the target audience, and find the pressure points to make the most short-term and long-term impact. Joe also emphasizes the need to keep innovating to build robust campaign

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17:22

Why Campaigns Need a Wikipedia Strategy with Rhiannon...

Digital Politics with Karen Jagoda ·

2024/03/19

Rhiannon Ruff, Co-Founder of the digital agency Lumino, is a Wikipedia expert and author of the book Wikipedia & Crisis Comms. Increasingly, for voters and the media, Wikipedia is the go-to source for campaign and candidate information, and the accuracy of the information is critical for the site's moderators. While there are ways to get content edited, one presidential candidate's approach is a lesson in what not to do. We talk about: Why campaigns should care about Wikipedia What sources are used

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29:21

Fighting Christian Nationalists with Andra Watkins...

Digital Politics with Karen Jagoda ·

2024/03/11

Andra Watkins, The New York Times best-selling author and speaker, joins Deepak Puri, CEO of The Democracy Labs, to discuss the threat of Christian Nationalists to the future of our democracy. Indoctrinated as a child in Christian Nationalism, Andra understands the language of the calls to action in Project 2025 and warns about the potential impact on families and communities in her Substack: How Project 2025 Will Ruin YOUR Life. Deepak and Andra talk about: How Christian Nationalists are

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19:57

The Ongoing Fight for Civil Rights with Deepak Puri...

Digital Politics with Karen Jagoda ·

2024/03/08

Deepak Puri, CEO of The Democracy Labs, shares his reaction and insights from participating in the recent commemoration of Bloody Sunday and his walk across the Edmund Pettus Bridge in Selma, Alabama. As an activist, Deepak appreciates the importance of learning from history and the need to continue the fight for civil rights. We talk about: What motivated people to attend the 59th gathering to remember the beatings of the civil rights marchers and pass on lessons to the next generation Voter

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27:56

Lessons from the 2008 Obama Presidential Campaign...

Digital Politics with Karen Jagoda ·

2024/02/28

Jim Margolis, Partner at GMMB, was a Senior Advisor to Barack Obama in both of his campaigns for the White House. Jim is one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. Taking on the challenge of introducing Barack Obama meant having a strategic plan to define a different kind of leader, telling his unique, authentic candidate story, and finding common interests with all voters. It was also the first

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21:43

Lessons Learned from the McCain Palin 2008...

Digital Politics with Karen Jagoda ·

2024/02/22

Fred Davis, CEO of Strategic Perception Inc., is a well-known Republican communications expert and one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. As the Chief Creative Officer of McCain's presidential campaign, Fred had the challenge of running against the Barack Obama team and the plot twist of the addition of Sarah Palin to the McCain ticket. While Fred agrees social media, digital ads, and the internet

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32:36

Building Political Awareness in the Asian American...

Digital Politics with Karen Jagoda ·

2024/02/21

Varun Nikore, Executive Director of the AAPI Victory Alliance, joins Deepak Puri, CEO of The Democracy Labs, to discuss the Asian American Pacific Islanders' growing presence in the US. This group is expected to be the largest minority group by 2040 and includes first to fifth-generation family members from over 20 countries of origin. Varun's mission is to get more people from the AAPI community involved with politics, to run for public office, and to drive fundraising campaigns to support the next

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22:59

Update on Strategy to Reduce Gun Violence with Po...

Digital Politics with Karen Jagoda ·

2024/02/15

Po Murray, Co-Founder and Chairwoman of the Newtown Action Alliance, joins Deepak Puri, CEO of The Democracy Labs, to discuss the variations in state and federal laws protecting residents from gun violence. Since Uvalde, there have been changes in the awareness of the need for background checks and holding stakeholders responsible for public safety. Citizen activists are pushing for state and federal legislation to pierce the shield that protects weapon sales. Deepak and Po talk about: Continuing

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24:34

The Bigger Hammer a Look at the Obama McCain 2008...

Digital Politics with Karen Jagoda ·

2024/02/15

Keith Gaby is the Director of The Bigger Hammer: Race for the White House a Look at the 2008 Obama-McCain Race for President and communications expert. This behind-the-scenes documentary is a time capsule of presidential campaigns before the proliferation of social media and mobile devices. The film presents a balanced picture of the strategies and tactics of the advisors to Obama and McCain and how they handled challenges and opportunities. We talk about: The motivation for the creation of this

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20:59

Inspiring Young Voters to Get Involved with Ian Gates...

Digital Politics with Karen Jagoda ·

2024/02/13

Ian Gates, a participant in the Students for Justice Vote intern program, joins Deepak Puri, CEO of The Democracy Labs, to talk about getting young voters involved in political campaigns and voter registration efforts. The challenge is finding young voters where they get their news and creating content that comes from trusted sources and is shared in their social networks. This intern program focuses on learning about campaign techniques, political marketing, and civic engagement to build the next

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27:06

Telling the Candidate's Story with Josh Klemons...

Digital Politics with Karen Jagoda ·

2024/02/07

Josh Klemons, Founder of Reverbal, joins Deepak Puri, CEO of The Democracy Labs, to talk about the need to make the audience the hero, not the candidate, when communicating with voters. An expert on first-in-category candidates, Josh has refined his storytelling skills to create compelling digital content for winning campaigns and drive relationship organizing. Deepak and Josh talk about: Keys to good storytelling The connection between organizing and digital tools Finding trusted messengers for

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24:09

Targeting and Tracking Delivery of Digital Political...

Digital Politics with Karen Jagoda ·

2024/02/06

Ray Kingman, Founder and CEO of Semcasting, is focused on bringing a deeper understanding of the media habits of voters to campaigns. The shift from traditional linear TV advertising to Connected TV and other digital ad options is being accelerated thanks to the ability to target messages and measure the delivery and effectiveness of the ads. We talk about: Candidate identity management Using a constellation of match keys to more accurately target voters The value of Real-Time Voter Measurement to

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20:28

The Authenticity Industries with Michael Serazio...

Digital Politics with Karen Jagoda ·

2024/02/02

Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of

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21:11

New Hampshire Primary Voters with Matt Robison Beyond...

Digital Politics with Karen Jagoda ·

2024/01/31

Matt Robison is a political consultant and former chief of staff for former New Hampshire Congressman Paul Hodes, his co-host on the Beyond Politics Podcast. Matt shines a light on the tendencies of New Hampshire primary voters and what the results might indicate about voter strategies in 2024. We talk about Independent and unaffiliated NH voters How negative ads impact primary voters The importance of endorsements Do candidate debates make a difference Did Democrats change their registration to

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19:50

Recruiting the Next Generation of Poll Workers with...

Digital Politics with Karen Jagoda ·

2024/01/29

Marta Hanson, National Program Manager, Power the Polls, joins Deepak Puri, CEO of The Democracy Labs, to emphasize the need for a nationwide effort to recruit the next generation of poll workers to ensure that elections run smoothly. In a presidential election year, it is estimated that one million people are needed to fill these paid positions at the local level to address language needs, balance party affiliation, and provide help with technology. Deepak and Marta talk about: The importance of

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22:52

Informing and Mobilizing the South Asian Community...

Digital Politics with Karen Jagoda ·

2024/01/24

Rajiv Bhateja, Co-Founder of They See Blue joins Deepak Puri, CEO of The Democracy Labs, to discuss the need to educate and motivate Americans of South Asian origin to vote for Democrats and become involved in their local communities. Rajiv is an accidental activist bringing data analytic skills to this volunteer organization, allowing them to specifically target messages, organize, and get out the vote. Deepak and Rajiv talk about: Where South Asians live across the US Successful methods to reach

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148 results

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