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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

04:24

Your Personal Celebrity Side Hustle (479)

Content Inc. - The Podcast ·

2025/01/20

More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part. And the same goes for you and your career. If you are working for someone else, you need a side hustle. Here's how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

02:51

The Anti-AI Opportunity (478)

Content Inc. - The Podcast ·

2025/01/13

AI is all the rage, but there could be an incredibly opportunity on the opposite side of this story. A Greg Isenberg AI prediction inspires this episode. Greg Isenberg's 2025 AI Predictions ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

05:37

2025 Predictions (477)

Content Inc. - The Podcast ·

2025/01/06

I have no idea what 2025 holds for us content creators, but I gave it a try anyway. In this episode, I'm sharing my thoughts on Bluesky, X, Sports Gambling, Social Media and Bitcoin. Helpful links include: Michael Lewis Podcast Episode on Sports Gambling ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

04:25

How to Be Viciously Mediocre in 2025 (476)

Content Inc. - The Podcast ·

2024/12/30

If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes: Don't Own Your Own Business Create Content on Three or More Platforms Develop Content in a Highly Competitive Area Put Your Money into Bonds and Stock ETFs Lean Heavily on AI Tools to Create Your Content ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my

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07:38

Why Bitcoin and Why Now? (475)

Content Inc. - The Podcast ·

2024/12/23

Should you care about Bitcoin? Now whether you own it or not, I think you actually should care. Bitcoin is important to our financial futures. As Bitcoin recently crossed the 100k mark, more people are talking about the cryptocurrency. Here's what you need to know. Bitcoin Bonanza Link from 2020 on Microstrategy ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free

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06:10

How to Defend Against AI Agents Hurting Your Business...

Content Inc. - The Podcast ·

2024/12/16

Marketing pros everywhere are talking about how AI can help you with your content creation to be more efficient and to be more profitable with your business. But what they aren't telling you is that AI agents in the future could be out to destroy your business. Here's how you fight back. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide

en

05:14

Your Why Is Holding You Back (473)

Content Inc. - The Podcast ·

2024/12/09

Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not. It's possible that your business why is holding you back from success. Now is the time to get a new why. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like

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05:39

Books as a Critical Business Strategy for Creators (472)

Content Inc. - The Podcast ·

2024/11/18

When you look at the most successful content creators on the planet, they generally have at least one, sometimes more, books that they published. How important is it? Let's discuss. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode

en

04:47

It's How You React that Matters (471)

Content Inc. - The Podcast ·

2024/11/11

Regardless of what happened to you in the past week, there are quite a few people in your life who are hurting right now. The decisions we make in the next few weeks to few months can change our lives and the lives of the people around us for the better. Know that this opportunity exists and is in front of you. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful

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05:11

Selling Your Content Inventory in 4 Steps (470)

Content Inc. - The Podcast ·

2024/11/04

Most content creators are selling their newsletter, podcast and website inventory the wrong way. By taking a limited-inventory approach, you can sell all your open inventory in a very short period of time. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.

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05:21

Using Habits to Stop Creative Resistance (469)

Content Inc. - The Podcast ·

2024/10/28

Resistance is all around us, stopping us from creating great things. But one thing can stop the resistance. It's called habit...and creating habits is actually easier than you think. Let's find out more in this episode. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free

en

04:32

TikTok Is Killing Our Kids [and they know it] (468)

Content Inc. - The Podcast ·

2024/10/21

If you’ve been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole time. In this episode we go indepth as to what TikTok knew and when, and what TikTok actually does to those addicted to the application. Here's the NPR article on the TikTok findings. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching,

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04:49

The Road Less Traveled [it takes less than you think]...

Content Inc. - The Podcast ·

2024/10/14

Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. And...it takes less than you think to follow the road less traveled. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

04:28

You Need More No In Your Strategy (466)

Content Inc. - The Podcast ·

2024/10/07

I’m sure you are creating and distributing content everywhere. But is that the right move? Maybe your strategy should be more about no, than yes. In this episode we dive into the research to see what is really working in content creation and audience building. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

03:43

Be More John Lennon (465)

Content Inc. - The Podcast ·

2024/09/30

Have you taken the time to go back and think about why you started the thing you are doing now? If not, or at least you haven’t for a while, this episode might help. Maybe John Lennon can show us how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

03:56

Content Creator? Start Attending In-Person Events in...

Content Inc. - The Podcast ·

2024/09/23

The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or not. Now is the perfect time to get your 2025 in-person events schedule in order. It will make all the difference. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

07:35

I'm Never Going Back to Graceland (463)

Content Inc. - The Podcast ·

2024/09/16

You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point? My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

05:38

Thinking (and Acting) Like a Millionaire (462)

Content Inc. - The Podcast ·

2024/09/09

If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure you do. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

04:41

What's Your 2025 BHAG? (461)

Content Inc. - The Podcast ·

2024/09/02

You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

04:18

Do What NSYNC Just Did (460)

Content Inc. - The Podcast ·

2024/08/26

NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

en

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