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PODCAST

Sports Pundit Podcast Network

A new multi-show platform designed for sports executives, by sports executives. The network brings together six podcasts hosted by domain experts across innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Our Hosts: 🟣 Leanne Bats 🔴 Rich Buchanan 🔵 Jo Redfern & Michael Cohen 🟢 Vansa Chatikavanij 🟠 Jamie Corr & Charlie Copsey ⚪️ Andy Marston & Drew Ruaso Visit our website (sportspundit.co) to dive into our newsletters and

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All Episodes

00:46:49

Flora Bell [ARCHIVE]: Why LALIGA Studios is...

Sports Pundit Podcast Network ·

2025/01/29

On today’s episode, we revisit a conversation with Flora Bell, Business Director at LALIGA Studios. Having worked in the marketing and advertising industry for the likes of M&C Saatchi and LOLA MullenLowe across huge brands such as Magnum, Kraft-Heinz, Dove, Mattel, and PG Tips, just over a year ago she was brought in to help set up LALIGA Studios. Based in Madrid, LALIGA Studios is a new sports-related content production company which combines the forces of Banijay, a global content powerhouse

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00:44:09

Olga Correia: Why Sport Must Embrace Hybrid Reality...

Sports Pundit Podcast Network ·

2025/01/21

On today’s episode, I’m joined by Olga Correia, Host and Activation Manager at supertri.Over the past 12 months, I’ve got to work with supertri in an advisory capacity and got to know more and more about the organisation and their unique structure operating across three core pillars; supertri League, supertri-E, and their mass-participation series By supertri. With events hosted in vibrant cities like Neom, London, and Chicago, supertri combines innovation with a thoughtful approach to community

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00:43:56

Jessica Hammond-Graf: Launching a Professional...

Sports Pundit Podcast Network ·

2025/01/14

On today’s episode, I’m joined by Jessica Hammond Graf, President of Women’s Elite Rugby - the first professional womens rugby league in the US set to launch later this year. Built upon the strong foundation of the Women’s Premier League and looking ahead to the 2033 Women’s Rugby World Cup to be hosted in the U.S., WER aims to usher in the next stage of evolution for world-class women's rugby and Jessica is the perfect fit at the helm. A former US rugby 7's player, and retired NCAA Division I

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00:46:43

Jack Withinshaw [ARCHIVE]: Why Alauda Aeronautics are...

Sports Pundit Podcast Network ·

2025/01/07

On today’s episode, we revisit a conversation with Jack Withinshaw, Chief Commercial Officer at Alauda Aeronautics and CCO and Co-Founder of Airspeeder. Jack’s started out his career with giant advertising agencies like MediaCom and Val Morgan before transitioning to work with various startups across in industries like logistics, recruitment, and retail. He joined Alauda Aeronautics in 2019 where he co-founded Airspeeder, alongside Aluda’s founder, Matt Pearson. During this conversation, we

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00:50:39

Andy Marston: Building a Community for Sports...

Sports Pundit Podcast Network ·

2024/12/17

On today’s episode, I have something a bit different for you as I shift from interviewer to interviewee after being invited to join David Chimbaza on his podcast, the Business of Football back in October. David is a recent graduate from UCFB who is aiming to forge a career in the world of football and I really admire his drive - which is highlighted by the fact that he has launched this podcast in the first place. As well as hopefully providing you a little bit of insight on myself, the

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00:41:56

Elena Mirandola: Running FC Como Women Like a Tech...

Sports Pundit Podcast Network ·

2024/12/10

On today’s episode, I’m joined by Elena Mirandola, CEO of FC Como Women — the first club to be backed by Mercury13, a pioneering women’s football consortium with bold ambitions to build a global multi-club network and unlock the commercial potential of the women's game.Elena’s path to becoming a football club CEO is anything but conventional. Her career began in digital marketing, working with global powerhouse brands before moving to work directly with travel platform Expedia just as the pandemic

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00:57:30

Dr Susie Tomson: Being Sustainable Doesn't Need to...

Sports Pundit Podcast Network ·

2024/12/03

On today’s episode, I’m joined by Dr Susie Tomson, one of the world’s leading proponents of sustainability in sport. Having led the UK Sport research project into environmental support for NGBs and co-chaired the UN Sport for Climate Action working group, Susie brings hands-on experience that very few could match. Currently a Senior Partner at Think Beyond, her experiences underpin much of their approach to climate action, where, she has developed and delivered sustainability programmes for the

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00:50:11

Ashwin Desai: How OneTeam Partners Helps Athletes to...

Sports Pundit Podcast Network ·

2024/11/26

On today’s episode, I’m joined by Ashwin Desai, Senior Vice President of Games & Experiences at OneTeam Partners.Ashwin’s career spans media, entertainment, and sports, beginning in film and TV financing before moving to the likes of NBCUniversal, Formula One, and 2K. Joining Formula One in 2018 during its digital transformation under Liberty Media, Ashwin worked on a broad range of projects, from live streaming deals with Twitch and Facebook, to global betting partnerships, gaming deals, and

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00:51:06

Maurits Schön: Unlocking the Value of OneFootball's...

Sports Pundit Podcast Network ·

2024/11/18

On today’s episode, I’m joined by Maurits Schön, Chief Operating Officer and Managing Director at OneFootball. Maurits has an intriguing career journey, having made the leap from law into the world of sports media, joining OneFootball as Senior Legal Counsel. Since then, he has risen through the ranks while navigating a period of significant transformation for the company. It is this evolution that makes today’s conversation so compelling. Once perhaps seen as just a football content aggregator,

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00:40:32

Douglas Jakobi: Launching E1 Series with Tom Brady,...

Sports Pundit Podcast Network ·

2024/11/06

On today’s episode, I’m joined by Douglas Jakobi, Director of Team Development at the E1 Series, the world’s first electric powerboat racing championship.Having previously worked in commodities trading before starting his own company sourcing and producing fan engagement products for sports teams, Douglas joined E1 as one of its earliest team members and has been instrumental in shaping the championship into what it is today. In our conversation, we dive into what it takes to create an entirely

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00:40:18

Paddy Carberry: How Guinness Leverages the Premier...

Sports Pundit Podcast Network ·

2024/10/30

On today’s episode, I’m joined by Paddy Carberry, Global Sports Marketing Manager at Guinness.Based out of the iconic St James’ Gate in Dublin, Paddy leads the brand's global sports activations—from Six Nations Rugby to the Premier League and everything in-between. With nearly six years at Diageo, Paddy’s career has spanned roles in sustainability, corporate relations, culture and partnerships. Now, he’s shaping Guinness' connection to fans worldwide, activating the brand across diverse markets and

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00:44:32

Drew Rauso: Developing an Athlete Podcast Network...

Sports Pundit Podcast Network ·

2024/10/23

On today’s episode, I’m joined by Drew Rauso, who leads Strategy and Operations at Playmaker HQ, a top-tier sports podcast network owned by Bettor Collective. Playmaker’s lineup features some of the biggest names in sports, including Shaquille O'Neal, Angel Reese, and Marshawn Lynch. Drew's role focuses on driving growth, fan engagement, and uncovering commercial opportunities, from merchandise to live events. With a background that includes working at The Players' Tribune, Drew and I dive into the

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00:52:20

Marieke Visser & Frederique de Laat: Launching the...

Sports Pundit Podcast Network ·

2024/10/15

On today’s episode, I’m joined by Marieke Visser and Frederique De Laat from HERA United, a pioneering women’s-only football club based in Amsterdam which is set to launch in 2025. This conversation dives deep into their ambitious goals for club, including their vision for competing in the Champions League, as well as creating long-term growth for Dutch women’s football. Marieke, who is the founder and CEO, talks about the possibilities created by building HERA United from the ground up and shares

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00:38:58

Dani Gonçalves: Creating a Fantasy Product to Drive...

Sports Pundit Podcast Network ·

2024/10/02

On today’s episode, I’m joined by Dani Gonçalves, Co-Founder and CEO of Fantasy WSL.Dani’s journey is a unique blend of creativity and technology. She started her career as a musician, moved to London to pursue her dream, and soon found herself immersed in the world of social media and digital marketing, even before it became the major industry it is today. After honing her skills with brands like Lush Cosmetics, Dani transitioned into the world of tech, working for a fintech startup, which is

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00:48:00

Corey Breton: How Cosm's 'Shared Reality' Venues...

Sports Pundit Podcast Network ·

2024/09/25

On today’s episode, I’m joined by Corey Breton, Head of Venues at Cosm. From starting out in ticket sales with major sports organizations like the NBA’s Phoenix Suns and Minnesota Timberwolves, before transitioning into a broader operational role, first with LAFC in the MLS, and later as Chief Revenue Officer for Global Attractions at Legends, Corey made the move last year to join Cosm, bringing together his unique skillset at a company which is at the forefront of immersive entertainment

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00:46:43

Jack Withinshaw: Why Alauda Aeronautics are Creating...

Sports Pundit Podcast Network ·

2024/09/17

On today’s episode, I’m joined by Jack Withinshaw, Chief Commercial Officer at Alauda Aeronautics and CCO and Co-Founder of Airspeeder. Jack’s started out his career with giant advertising agencies like MediaCom and Val Morgan before transitioning to work with various startups across in industries like logistics, recruitment, and retail. He joined Alauda Aeronautics in 2019 where he co-founded Airspeeder, alongside Aluda’s founder, Matt Pearson. During this conversation, we discuss what drove

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00:41:42

Alexander Jobst: Why Fortuna Dusseldorf Decided to...

Sports Pundit Podcast Network ·

2024/09/10

On today’s episode, I’m joined by Alexander Jobst, CEO at Fortuna Dusseldorf, a football club based in the North of Germany and competing in the second tier, Bundesliga 2. Fortuna’s home, the Merkur Spiel Arena, hosted a number of matches during this summer’s European championships, including England’s 5-3 penalty win over Switzerland in the quarter finals, which was witnessed live by almost 47,000 fans. One of the greatest challenges facing Alex in his role at CEO, is achieving similar attendance

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00:51:41

Why Having a Women's Team Isn't a Female-Fan Strategy...

Sports Pundit Podcast Network ·

2024/08/28

Today’s episode, we revisit a conversation with Cherry Beagles, the founder of The 400 Club, an all-female members club redefining what it means to be a sports fan and increasing culturally relevant brand deals in women’s sport.Having studied law at the University of Manchester and gained experience at the likes of NBC Universal and Dentsu, Cherry founded The 400 Club as a side hustle to address an audience that was being underrepresented in traditional sports marketing - and an audience she

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00:44:22

Bringing German Football to the World with Bundesliga...

Sports Pundit Podcast Network ·

2024/08/21

Today’s episode, we revisit a conversation with Peer Naubert, CMO and Managing Director of Bundesliga International.Growing up in Germany, Peer has gained experience working in South Korea, China, and the Netherlands. His current role involves working closely with clubs to further develop a joint international approach, providing them with global marketing and commercial opportunities and offering financial support for their global activities. Managing a team of 44 employees across Frankfurt,

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00:38:12

From Pro Athlete to Launching a $10M Sports and...

Sports Pundit Podcast Network ·

2024/08/13

Today’s episode, we revisit a conversation with CiCi Bellis. Cici is the Founder and General Partner of Cartan Capital as well as a former professional tennis player. Still only 24 years old, she’s never let age be a barrier, famously having won a match at the 2014 US Open as a 15 year-old against a top 20 opponent. Having failed to shake-off a recurring injury, CiCi announced her retirement in 2020 and she has set to work on reaching the top in the world of venture. This was initially set in

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91 results

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