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PODCAST

Marketing For Learning®

Marketing for Learning

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

education

All Episodes

51:30

Ep 86 - Could L&D Be Replaced By Comms? Dr Heidi...

Marketing For Learning® ·

2024/06/14

It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms. SHOW NOTES: Dr Heidi Kirby's LinkedIn Heidi's BLOC podcast Loren Sanders' LinkedIn Loren's book Ashley's LinkedIn

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50:57

Ep 85 - How Would A Marketer Do L&D?

Marketing For Learning® ·

2024/06/07

Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine what they'd do in a senior L&D role, using their marketing brains. Very interesting chat indeed.NilesNolen Learning Triage flowchart Hannah's LinkedIn Ashley's LinkedIn

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15:18

Ep 84 - Take Your Learning Hat Off

Marketing For Learning® ·

2024/05/31

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience. Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs. LINKS: Han's LinkedIn Learner Persona Ebook

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13:49

Ep 83 - Is Learning at Work Week Worth It?

Marketing For Learning® ·

2024/05/15

Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities. This week Ash raises an important question: Is LAWW doing more harm than good, or should we be doing marcoms around this? Not quite an Ashley rant, but nearly 🤣 Ashley's LinkedIn

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17:16

Ep 82 - Rethinking The VPC

Marketing For Learning® ·

2024/05/08

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄 LINKS: Value Proposition Canvas Template Han's LinkedIn Profile

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40:09

Ep 81 - People Experience With Josh Novelle, VP of...

Marketing For Learning® ·

2024/04/11

People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP of People Experience and Insight at HSBC to discuss the role of L&D in modern enterprises, and what we need to do to remain relevant and valuable to the businesses we service. What a crackin' conversation!Josh's LinkedIn Ashley's LinkedIn

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14:12

Ep 80 - Brand Hierarchies & Why You Need Them

Marketing For Learning® ·

2024/04/02

Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk. In this short episode Ash discusses what brand hierarchies are, why they're important and why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work. Save yourself a headache, start up those brand hierarchy discussions early and really understand what you can actually

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37:43

Ep 79 - The LPI Learning Survey 2024 with CLO Sarah...

Marketing For Learning® ·

2024/03/25

In this super juicy episode, Ash is joined by Sarah Hatton, Chief Learning Officer at The LPI, to discuss their recently released 2024 Learning Survey. Ash and Sarah discuss what’s changing in L&D, the direction of travel of our industry, and what we need to do to stay future focused.Happy listening! LINKS: The LPI Learning Survey 2024 Sarah's LinkedIn Ash's LinkedIn

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16:04

Ep 78 - Why Marketing Campaigns DO Work For L&D

Marketing For Learning® ·

2024/03/15

Do marketing campaigns work for L&D? Well yeah, of course they do! But not everyone's convinced... In this podcast episode, Han sets the record straight on why campaigns are a great decision for all L&D teams.

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13:41

Ep 77 - The Importance Of Planning

Marketing For Learning® ·

2024/02/16

We're about to get musical in this episode... or are we? Don't worry, this podcast won't subject you to Han's karaoke singing (even though she thinks she's great at it...) but she will be talking about the importance of HUM, SING, and SHOUT.Using these 3 words, you'll translate your marketing for learning® strategy into a consistent, compelling and easy to use marketing plan. What more could you want? Happy listening! LINKS: Han's LinkedIn Profile How do create a learning campaign

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38:16

Ep 76 - Behavioural Science Basics

Marketing For Learning® ·

2024/02/06

Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D. A hefty, tip-filled episode. Noice. SHOW NOTES: Here's everything Ash referenced in this pod... Ashley's LinkedIn Nudge

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18:52

Ep 75 - Mastering The Rule Of Seven

Marketing For Learning® ·

2024/02/01

We’ve all heard the saying “consistency is key”, haven’t we? And this old adage is just as important in marketing for learning as it is in every other aspect of life. In fact, in marketing circles, the “rule of seven” is often spoken about – and it’s a rule that L&D needs to adopt. In this episode Han helps you apply the rule of 7 to your L&D function #YoureWelcome Links: Han's LinkedIn Rule of 7 Blog

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45:31

Ep 74 - Mastering Marketing In L&D With Heidi Kirby

Marketing For Learning® ·

2024/01/18

How the tables have turned... This week, Hannah sits in the interview seat. In a recording from the BLOC podcast, Han is interviewed by Heidi Kirby PhD, discussing all things marketing for learning®. From personas and employee-centricity, to L&D taking more accountability of their budgets – this podcast covers it all. LINKS: Han's LinkedIn Heidi's LinkedIn The BLOC podcast MAAS' Learner Personas guide.

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15:00

Ep 73 - My Marketing Mishap #1

Marketing For Learning® ·

2024/01/11

Learning through failure is one of the most important aspects of a marketing mindset. In this first mini-series episode Ashley talks through one of her earliest failures as a new marketer, and what she learned from that mistake. Hopefully you can learn from it too! SHOW NOTES: HubSpot Academy MAAS Educational Stuffs Ashley's LinkedIn

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44:39

Ep 72 - Proactive vs Reactive Marketing in L&D

Marketing For Learning® ·

2024/01/04

"Can you just...?" is a phrase that sends shudders down any marketers spine. No, marketing is not "just" sending an email, making a poster or zhuzhing something up. It's a strategic process that gets butts a'movin! And that's what we want in L&D, right? So, in this corker of an episode, Han is joined by Emma Hunter, Head of Creative Centre of Competence at Capgemini (phew, say that 10 times fast!) to discuss why proactive marketing is so, so important in marketing for learning. Links: Han's

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35:20

Ep 71 - The 12 Episodes Of ChristMAAS

Marketing For Learning® ·

2023/12/14

2023... what a year it's been, hey? And with over 10,000 downloads of the pod this year - Han thought it was time for a round up. With clips from our 12 most listened to podcasts of 2023, this is our present to you, you pineapple-loving marketing for learning® fans. So if you want to hear clips about: Our marketing for learning course taster Han's on why marketing IS a human skill Why PEOPLE should be at the heart of everything we do in L&D How to create personas, brand promises and positioning

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47:00

Ep 70 - Laura Card, Marketing Director at Manpower Group

Marketing For Learning® ·

2023/12/07

A marketer? On our podcast? Wowzers. We were lucky enough to get some airtime with the Marketing Director at Manpower Group to talk about her own marketing challenges, strategy and her perspective on how employee demands are changing. Sharp, to the point and incredibly talented, in this candid conversation Laura shares her own marketing challenges (and how they're still scarily similar to L&D's). It's a good un. Key links: Laura Card's LinkedIn Ashley's LinkedIn Manpower's website HubSpot's

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11:44

Ep 69 - Hire a Marketer to Do a Marketer’s Job

Marketing For Learning® ·

2023/11/29

So, you've finally got some headcount for a marketing person to join your L&D team. HOW EXCITING!! Don't fall into the trap of hiring someone who could eventually do the job. Instead, hire a real marketer if you really want your marketing for learning® to be successful. *Cue Ashley rant* Ashley's LinkedIn

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45:32

Ep 68 - It’s Our Birthday!

Marketing For Learning® ·

2023/11/23

Two years. TWO YEARS! Two whole years of the marketing for learning® podcast. So this week Ash & Han team up for a joint episode to discuss anything and everything L&D, from AI, recruitment and embracing marketing for learning (shock!) So strap in for a great catch up with this pineapple-loving duo, and we apologise in advance for all the cackling... they just had too much fun 🥳 LINKS: Ash's LinkedIn Han's LinkedIn Our Website

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10:21

Ep 67 - Completions Vs. Competency

Marketing For Learning® ·

2023/11/15

In an uncharacteristic turn of events, Han has a bee in her bonnet in this episode. Talking (ranting) about L&D's obsession with completion rates, Han explains why learning professionals should be thinking beyond tick boxes and smile sheets – and look towards real behavioural and performance change. Enjoy this bitesized snack for your ear'oles. Han's LinkedIn

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