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PODCAST

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet"s best content marketing community.

business marketing

All Episodes

37:52

Equals: Matt Hodges on keeping content simple

Content, Briefly ·

2024/11/25

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual

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28:26

Zapier: Lane Scott Jones on content in the age of AI...

Content, Briefly ·

2024/11/18

In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro03:28 Who is Lane Scott Jones?03:58 Is it overwhelming to write content for Zapier?06:20 Automation in the

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41:56

Calendly: Emily Triplett Lentz on rethinking content...

Content, Briefly ·

2024/11/11

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.This episode is brought to you by our friends at SHUFFLL.************************Timestamps:00:00 Intro03:54 Who is Emily Triplett Lentz?04:13 Emily’s background.05:06

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32:36

Clari: Michael Lowe on category creation

Content, Briefly ·

2024/11/04

In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:46 Who is Michael Lowe?04:25 Michael’s background.05:22

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37:40

Apollo.io: Robyn Showers on content differentiation

Content, Briefly ·

2024/10/29

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.This episode is brought to you by our friends at Minuttia (https://minuttia.com).************************Timestamps:00:00 Intro03:03 Who is Robyn Showers?03:35 Robyn’s background.06:25 What is Apollo.io?08:39 Writing approach at

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33:28

Shelf: Hila Bouzaglou is solving the subject matter...

Content, Briefly ·

2024/10/21

In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro02:44 Who is Hila Bouzaglou?03:26 Hila’s background.05:35 The origins of Shelf.06:44 Solving the challenge of

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30:56

Attentive: Kasey Hickey on ruthless prioritization

Content, Briefly ·

2024/10/14

In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).************************Timestamps:00:00 Intro02:56 Who is Kasey Fleisher Hickey?03:17 Kasey’s background.04:13 What is

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71:53

The Content Studio: Tommy Walker on "The State of...

Content, Briefly ·

2024/10/08

In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).************************Timestamps:00:00 Intro03:41 The ‘why’ behind The State of (Dis)Content.07:38 Tommy’s thoughts on

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18:17

Announcing the new & improved Superpath Pro

Content, Briefly ·

2024/09/30

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.************************In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and

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29:31

First Round Review: Jessi Craige Shikman on 10 years...

Content, Briefly ·

2024/09/23

In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:03 Who is Jessi Craige?03:25 Jessi’s

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35:28

Buffer: Hailley Griffis on the intersection of comms...

Content, Briefly ·

2024/09/16

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.This episode is brought to you by our friends at SHUFFLL.************************Timestamps:00:00 Intro 02:58 Who's Haley Griffis?03:14 Haley's background.04:52 Transition from PR to content.08:27 Buffer's culture of transparency.13:37 Challenges and

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31:52

Softr: Jakub Rudnik on how to market a product with...

Content, Briefly ·

2024/09/09

In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:07 Who is Jakub Rudnik?04:13 Jakub’s background.06:54 What’s Softr and its core use cases?11:00 The no-code advantage in marketing Softr.13:34 How

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32:27

Redpoint Content: Becky Lawlor on original research...

Content, Briefly ·

2024/09/02

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/************************In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:09 Who is

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27:05

Freshpaint: Ray Mina on the role of content in highly...

Content, Briefly ·

2024/08/26

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven

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33:43

Fordham University School of Law: Kisha Velazquez on...

Content, Briefly ·

2024/08/19

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.************************Timestamps:00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at

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28:24

Content Sparring: Erica Schneider is charting her own...

Content, Briefly ·

2024/08/12

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20 The

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27:59

Siege Media: Ross Hudgens' strategy for sustainable,...

Content, Briefly ·

2024/08/06

In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.************************Timestamps:00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the future

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55:01

Workweek: Ben Bradbury on repurposing content for...

Content, Briefly ·

2024/07/30

In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.************************Timestamps:00:00 Intro02:40 Who is Ben Bradbury?03:01 Ben’s

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51:36

Zapier: Lane Scott Jones on proving a 454% content...

Content, Briefly ·

2024/07/22

In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).************************Timestamps:00:00 Intro02:33 Who is

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30:43

Juro: Tom Bangay on building customer personas and...

Content, Briefly ·

2024/07/15

In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.This episode is brought to you by our friends at Minuttia.************************Timestamps:00:00 Intro01:16 Who is Tom Bangay?02:01 Tom’s Background.02:42 What’s Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro’s target customers

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126 results

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