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PODCAST

Second Life

Hosted by Who What Wear co-founder Hillary Kerr,Second Lifespotlights successful women who have made major career changes. Guests share lessons they"ve learned through fearlessly daring to pivot, and how they"ve used skills from their "first lives" to navigate their winding career journeys.

business careers

All Episodes

00:58:17

Ariana Ferwerda and Kiley McKinnon: Co-Founders of...

Second Life ·

2025/04/28

Ariana Ferwerda and Kiley McKinnon are the co-founders of the women’s ski and activewear brand Halfdays. McKinnon is a former freestyle aerial skier who competed at the 2018 Pyeongchang Olympics, and Ariana holds degrees in marketing and marketing research from Michigan State University. Despite their different professional backgrounds, when the two met in Denver in 2019, they commiserated over the lack of stylish, mid-range ski apparel options for women. They felt they could do better, and less

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00:21:56

The Who What Wear Podcast: Pistola Denim Founder...

Second Life ·

2025/04/23

Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim styles—including a few viral hits, like the pink denim jumpsuit Greta Gerwig wore while directing the Barbie movie. This week, Grace joins Who What Wear Shopping Director Bobby Schuessler to discuss how she uses data to guide her design process, her best styling tips for different denim silhouettes,

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00:55:46

Anna Harman: Co-Founder and CEO of Studs

Second Life ·

2025/04/21

Anna Harman is the co-founder and CEO of the ear-piercing and earrings brand Studs. She began her career as a mutual fund formation lawyer but soon realized she didn’t have a passion for law. She then spent several years at the asset management firm Bridgewater Associates before moving into business, eventually landing at Store No. 8, Walmart’s brand incubator. One day, while trying to get her ears pierced, she had a hard time finding a clean, reasonably priced, fun place to do it. She realized

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00:31:46

The Who What Wear Podcast: Violette_FR Founder...

Second Life ·

2025/04/16

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her

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00:55:19

Tennille Jenkins: Content Creator and Co-Founder of...

Second Life ·

2025/04/14

Tennille Jenkins is a content creator and co-founder of the popular and long-running blog The Tennille Life. She studied interior architecture and design in college and started her career as an interior designer before spending several years as a stay-at-home mom with her two daughters. At age 30, she began to consider returning to the workforce and unexpectedly landed a job as a corporate flight attendant with the prestigious private flight company Clay Lacy Aviation. She eventually met Magic

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00:32:39

BONUS: The Who What Wear Podcast: Alex Bovaird...

Second Life ·

2025/04/10

Alex Bovaird, costume designer of The White Lotus, is back for a bonus episode! She sat down with Who What Wear senior fashion and social media editor Tara Gonzalez the morning after the finale to chat about all of the outfits we didn’t get to last time, how she curated accessories for each character, and all of the season 3 Easter eggs she planted throughout the show. Plus, she answers some of your most-asked questions and reflects on the massive impact her costume design has had on fashion and pop

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00:38:36

The Who What Wear Podcast: Demi Moore's Stylist Brad...

Second Life ·

2025/04/09

Brad Goreski is a celebrity stylist whose impressive client list includes the legendary Demi Moore. Over the last 15 years, he's created countless stunning looks for her, but as she promoted her film The Substance over the last year, Goreski and Moore took things to a whole new level. From the Cannes Film Festival last May through to the Oscars earlier this year, Goreski curated a suite of looks that pushed boundaries and reflected the themes of the movie while still evoking Old Hollywood glamour

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00:57:40

Jennie Garth: Actor, Podcaster, and I Choose Me Founder

Second Life ·

2025/04/07

Jennie Garth is an actor, a podcaster, and the founder of the I Choose Me movement. Garth rocketed to stardom when she played the role of Kelly Taylor on the immensely popular show Beverly Hills, 90210. After 10 seasons on the show, she spent several years branching out into new areas of the entertainment world. She pivoted to comedy in the WB sitcom What I Like About You, competed on Dancing With the Stars, and appeared in her own reality TV show on CMT. She never kept BH, 90210 too far away from

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00:33:00

The Who What Wear Podcast: Fashion Month F/W 25...

Second Life ·

2025/04/02

After a month of nonstop fashion shows, Who What Wear Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are back home and ready to break it all down. This week, they cover the biggest stories and buzziest collections from New York, London, Milan, and Paris; their favorite pieces; and what they're expecting to see on the red carpet and in editorials in the coming months. Plus, they discuss the larger energy of each fashion week and check in on the trend

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00:52:12

Missy Tannen: Co-Founder and Chief Product Officer of...

Second Life ·

2025/03/31

Missy Tannen is the co-founder and chief product officer of the luxury bedding and linens company Boll & Branch. She began her career as a third-grade teacher before transitioning to being a stay-at-home mom to her three children. In 2014, she and her husband (and co-founder), Scott, were hoping to upgrade their bedding but struggled to find quality products at a reasonable price point. Missy began researching the world of bedding and noticed a dearth of quality items available, as well as unethical

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00:22:28

The Who What Wear Podcast: The White Lotus Costume...

Second Life ·

2025/03/26

Alex Bovaird is the costume designer of the hit HBO show The White Lotus. Bovaird has been with the show since season 1 and has garnered acclaim for her fresh, evocative, and stylish costumes. This week, she joins Shopping Director Bobby Schuessler to discuss how she developed the look and feel of each character, her approach to choosing the right accessories, and her favorite characters to dress this season. Plus, they discuss the custom Jacquemus looks she sourced for Chloe (played by Charlotte Le

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00:55:17

Danessa Myricks: Danessa Myricks Beauty Founder

Second Life ·

2025/03/24

Danessa Myricks, founder of Danessa Myricks Beauty, started out her career in nursing before parlaying a chance meeting with a media executive into a job at a hair-and-beauty magazine publisher. When the magazine she worked for abruptly closed, she pivoted again, teaching herself to be a makeup artist. She built up her experience and expertise and, within a few years, was an in-demand artist teaching at trade shows and selling DVDs of her master classes. She then went on to work at Kiss and Benefit,

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00:28:28

The Who What Wear Podcast: Spring 2025 Shopping...

Second Life ·

2025/03/19

Who What Wear’s Spring Issue just went live, and it includes an all-you-can-click shopping guide cowritten by Associate Director of Special Projects Kristen Nichols. This week, she sits down with Shopping Director Bobby Schuessler to debrief on what’s on their wish lists right now—from this year’s spring power colors to relaxed suiting and the ever-reliable slip skirt. Plus, they divulge their recommendations for the brands with the buzziest spring collections, the pieces they’re coveting most, and

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00:56:57

Thaïs Aliabadi, MD: OBGYN and Co-Founder of Ovii

Second Life ·

2025/03/17

Thaïs Aliabadi, MD, is an OBGYN and the co-founder of the new supplement Ovii, which is designed for women with PCOS. Aliabadi immigrated to the United States as a teenager after the Iranian Revolution. She worked quickly to learn English to continue her education, eventually receiving a bachelor’s, master’s, and doctor of medicine degree. After finishing her OBGYN training, she worked 24-hour hospital shifts and got a job covering five clinics across Los Angeles. In 2005, she opened her private

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00:28:50

The Who What Wear Podcast: Sporty & Rich Co-Founder...

Second Life ·

2025/03/12

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged

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00:53:52

Jeni Britton: Founder of Jeni’s Splendid Ice Creams...

Second Life ·

2025/03/10

Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of making ice cream. After years of researching and experimenting with new and innovative flavor combinations, she founded Jeni’s Splendid Ice Creams in 2002. Over the next 17 years, she built Jeni’s into an ice cream sensation. Today, the brand generates over $125 million in annual revenue and is known for

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00:37:51

The Who What Wear Podcast: 2025 Award-Season Debrief:...

Second Life ·

2025/03/05

Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashion news; Tara Gonzalez, senior fashion and social editor; and Kayla Allen, associate social media editor. They're covering everything from the most eye-catching gowns and power suits to the trendiest looks and the top-of-their-game stylists making it all happen behind the scenes. Plus, they discuss the

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00:52:07

Lili Reinhart: Actor, Producer, and Founder of...

Second Life ·

2025/03/03

Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping, and begging her parents to let her finish schooling online so she could concentrate on her craft. At 19, she was cast as Betty Cooper on the hit CW show Riverdale and spent the next seven years in a nonstop filming and production cycle. During this busy period of life, she still found time to pursue

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00:35:32

The Who What Wear Podcast: How Wiederhoeft Designer...

Second Life ·

2025/02/26

Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and

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00:54:28

Caroline Chambers: Author of What to Cook When You...

Second Life ·

2025/02/24

Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New York City, and to make ends meet, she also started a floral design business, delivering flowers across the city by cab. After a few years, she felt like the city—and the advertising industry—wasn’t for her. When her boyfriend (and eventual husband) relocated to San Diego for work, she took the

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547 results

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