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PODCAST

The Community Corner with Beth McIntyre

Tune in every week to hear our host Beth McIntyre interview the world"s best community builders. Hear strategies and stories you"ll love, all in 15 minutes!

business marketing

All Episodes

17:31

EP100: Making Community Work For Your Organization w/...

The Community Corner with Beth McIntyre ·

2021/07/01

Today, we’re joined by Phoebe Shin Venkat, Former Director, Community Strategy at Okta, an online access management platform with over ten thousand B2B customers. Phoebe believes that every community manager has their own style based on their unique experience and how they choose to help and support people. She also advocates a bottom-up approach of stakeholder buy-in that leverages the reach of early internal adopters of the idea of community. Phoebe lists empathy, data-backed storytelling, and

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22:30

EP99: CMX Summit 2021: Rise

The Community Corner with Beth McIntyre ·

2021/06/24

Today, we’re joined by David Spinks, Co-Founder at CMX and VP of Community at Bevy who’ll give us the run-down on CMX Summit Rise: 2021. In this episode, you’ll learn about the brave origins of CMX Summit and the pandemic-sized challenges experienced along the way. Community has taken the business world by storm and this year’s summit will ingrain the community in business for the long run. Participants in the CMX summit find a community where they don’t have to explain their job anymore because

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13:57

EP98: Using Community to Listen to your Customers w/...

The Community Corner with Beth McIntyre ·

2021/06/17

Today, we’re joined by Molly Masterson, Senior Program Manager, Community & Product Insights at Okta, an online identity management platform with over ten thousand B2B customers. Molly helped Okta identify the criteria and characteristics of people to nominate into their superusers program, which will invite community-based nominations next year. She also helps the Okta product team monitor customer sentiment and gather feedback based on important criteria which then moves forward to help streamline

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17:22

EP97: Community Stakeholder Buy-in Secrets w/ Sofia...

The Community Corner with Beth McIntyre ·

2021/06/10

Today, we’re joined by Sofia Rodriguez Mata, Director of Community at Venafi, a cybersecurity company that protects machine identity and ensures safe machine-to-machine connections and communication. Sofia talks about her career growth in the community space and how Venafi realizes the power and the energy of their community. Sofia also describes the challenges she has faced in creating the Venafi community and how communication with management can help make things easier for community builders.

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14:21

EP96: Automated Community Management w/ Maddie...

The Community Corner with Beth McIntyre ·

2021/06/03

Today, we’re joined by Maddie Bertschmann, Senior Customer Marketing Manager, Global SMB at Braze, a fast-growing B2B SaaS platform delivering powerful, relevant, and personalized customer experiences in real-time. She describes how soft launches and internal enablement in the pre-launch phase helped their Slack-based customer community channel, Bonfire, grow to 500 members on its launch day. Maddie describes the tools they use at Braze to drive automated registration and reengagement inside and

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16:43

EP95: How to Nurture a Community of Super Users w/...

The Community Corner with Beth McIntyre ·

2021/05/27

Today, we’re joined by Andreia Tulcidás, Community Engagement Manager at OutSystems, an integrated app development platform with AI-powered tools and a cloud-native platform. Andreia talks about how OutSystems nurtures its community and cultivates super users to lead their community. She also shares actionable advice on creating a super user program using a purpose-oriented model focused on achieving business goals. Andreia fondly shares stories about how incentivizing and collaborating with these

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16:12

EP94: How Facebook Empowers Community Builders w/...

The Community Corner with Beth McIntyre ·

2021/05/20

Today, we’re joined by Logan Johnston, Community Manager, Community Partnerships Team at Facebook. In this episode, Logan describes how their team at Facebook identifies, trains, and supports community builders to maximize their social impact. He also shares which community metrics Facebook monitors and how they empower group managers with learning resources, tips, and tricks. Whilst an increasingly larger number of brands are beginning to realize the benefit of creating and engaging in communities,

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14:43

EP93: How to Create “Self-Managing Communities” w/...

The Community Corner with Beth McIntyre ·

2021/05/13

Today, we’re joined by Alyssa Vigil, Community Manager at Code Academy which is a learning platform for coding that enables greater economic opportunity to curious learners and masters of coding. Alyssa uses fun-filled metaphors to describe her team’s “hands-off” approach with their self-managing community of volunteer leaders that share a common goal. While the number of community participants are important, their focus is also on tracking metrics that help them actively support learners of all

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13:28

EP92: How To Manage Localized Community Chapters w/...

The Community Corner with Beth McIntyre ·

2021/05/06

Today, we’re joined by Emilie Dellecker, Co-Founder and Community Builder at FoodHack. Emilie shares FoodHack’s journey from a single chapter community in Switzerland into a community that empowers food tech entrepreneurs globally. Emilie also shares how FoodHack overcomes language barriers and how they protect their brand’s values. She stresses on empowering local community chapters to have their identity & autonomy while simultaneously ensuring uniform brand identity for FoodHack across all

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11:32

EP91: Community as Marketing? w/ Whitney Raver

The Community Corner with Beth McIntyre ·

2021/04/29

Today we’re joined by Whitney Raver, Director at EnrollBoom. On the show today, Whitney shares the biggest challenges she experienced whilst monetizing her community, the intersection between community and marketing and why she personally interviews each new community member. Whitney also shares how she limits churn, who in the community world she would love to take for lunch (not who you would expect!) and how Whitney uses a free Facebook community to build relationships with members.

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14:09

EP90: How to Build a Developer Community w/ Stephen...

The Community Corner with Beth McIntyre ·

2021/04/22

Today we’re joined by Stephen van der Heijden, VP of Growth at OfferZen. On the show today, Stephen shares the nuances he faces whilst building a community for developers, how he proves that value of this community and who in the world of community he would love to take for lunch. Stephen also shares how the OfferZen community helps them build trust with external parties, putting developers (their community members) first and why we’ve lost our ability to have horizontal, peer to peer

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15:08

EP89: Delegating to Community Members w/ Victoria...

The Community Corner with Beth McIntyre ·

2021/04/15

Today we’re joined by Victoria Cumberbatch, Community Manager at Osmosis.org. On the show today, Victoria shares how she is currently managing her community of students, the metrics monitored and how community churn is managed. Victoria also shares the difference between micro and high-growth communities, the power of delegation to community members and why she doesn’t take meetings on Wednesday’s. Finally, Victoria shares how she incorporates balance into her life to avoid burnout.

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15:35

EP88: How to Hire a Community Manager w/ Matt Lawson

The Community Corner with Beth McIntyre ·

2021/04/08

Today we’re joined by Matt Lawson, an experienced Online Community Manager. On the show today, Matt shares his journey to become an online community manager and the skills and experience he built to get to where he is today. Matt then shares how to recruit and stand out as an applicant for a community manager role and his thoughts on the emerging role of the Chief Community Officer. Matt is of the opinion that if a business generates revenue directly from their community, then they should have a

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13:00

EP87: The Future of Community as a Business w/ The...

The Community Corner with Beth McIntyre ·

2021/04/01

Today we’re joined by Erin Halper, CEO of The Upside: a community for consultants. On the show today, Erin shares with us the origin story of The Upside, how she was able to build a business from this community and what to focus on in order to scale. Erin left the 9 to 5 when she was around 30 years old and practiced as a consultant for seven years. Erin noticed an increasing number of professionals also leaving their corporate jobs. She decided to build a community to support these people and

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24:14

[Repost] EP70: Build Your Community Using Your...

The Community Corner with Beth McIntyre ·

2021/03/25

Viki Cumberbatch is our guest today, she is the Community Manager at Osmosis. On today’s episode, we will cover how she runs a community of medical professionals and the changes she’s had to make during COVID, protecting your mental health as a community manager and how they found events their community loved and scaled them virtually while still keeping a very personal touch.

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15:43

EP86: Community Techstack, Automations & Operations...

The Community Corner with Beth McIntyre ·

2021/03/18

Today we have someone working on one of, if not the largest, B2B community in the world. Our guest is Tiffany Oda who is Senior Program Manager at Salesforce. Tiffany specializes in community infrastructure, processes, automation, and operations, and she is super passionate about it. In this episode, she talks about how operations fit into a community strategy, how to balance manual work with automation, and shares her advice for Community Professionals who are just beginning their automation

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16:16

EP85: Break Down Silos, Build Community w/ MongoDB

The Community Corner with Beth McIntyre ·

2021/03/11

Celina Zamora is our guest on this episode, she is the Senior Program Manager, Developer Community at MongoDB. Celina works with the MongoDB User Groups, and was tasked with relaunching the program during the pandemic. Today, she shares how she broke down silos to build a global program, and how she and her team are measuring their success.

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14:11

EP84: Empowering Your Community Post-Acquisition w/...

The Community Corner with Beth McIntyre ·

2021/03/04

Kelsey Bourque is the senior customer marketing manager at Adobe and runs their user group programs. Kelsey began working at Marketo, which was acquired by Adobe in 2018. In this episode, she talks about how the acquisition affected her community programs, how they continue to drive positive impact and share some of the metrics she's tracking to prove the value of her community.

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14:08

EP83: Adding Virtual to your IRL Community w/ Hashicorp

The Community Corner with Beth McIntyre ·

2021/02/25

Jana Boruta who is the Director of Experiential Marketing at HashiCorp joins us on this episode. Jana has been working with the community at HashiCorp for six years, and has helped build, run, and scale many of their community programs. Today, she talks about the challenges and successes her team had while pivoting their in-person events program to be virtual in 2020, and shares her advice for companies doing the same.

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15:00

EP82: How Codecademy Builds Community

The Community Corner with Beth McIntyre ·

2021/02/18

Mike Jewett is our guest on today’s episode, he is Director of Community at Codecademy. The Codecademy Community is super ingrained with the product, and Mike works closely with the product team to integrate ideas, make changes, and build a better space. Today, he shares how the community operates within the org, how he proves the value of the community, and how they successfully launched an events program in the middle of a pandemic.

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169 results

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