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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

27:19

Why Hypergrowth Shouldn't Be Our Primary Goal

C-Suite Sales & Marketing Perspectives ·

2025/05/16

💡 Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.💡“We need to understand what lies behind sustainable growth. It is profitability and reasonable growth momentum. Profitability allows you to retain the freedom to

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31:37

Why You Need to Stop Your Growth-at-All-Costs Strategy

C-Suite Sales & Marketing Perspectives ·

2025/05/14

💡 Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is breaking trust and gutting long-term value. Drawing on 30 years of scaling tech brands, he urges marketers to pivot spend toward thought leadership, brand integrity, and customer experience so revenue compounds instead of spiking and crashing. 💡“We need to reconnect with what our customers truly need and shift our mentality from ‘growth at all costs’ to building

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27:30

Closing the B2B Trust Gap Through Authentic Insights

C-Suite Sales & Marketing Perspectives ·

2025/05/13

Andi Giri, CEO of Softsquare and veteran venture investor, brings decades of experience, from the early days of Y2K through today’s AI frontier, to show how transparent collaboration and strategic adaptability can earn genuine B2B credibility. By putting partners first, optimizing costs fairly, and co-creating solutions with clients, he lays out a practical roadmap for lasting loyalty.“Know and listen to your customers as they’re our breadwinners. No business thrives without loyal clients. Serve

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30:10

How Can We as CMOs Succeed in a Short-Term Horizon?

C-Suite Sales & Marketing Perspectives ·

2025/04/29

💡Nikhil Kalanjee, Founder & Managing Director at Time to First Bite, shares key strategies for thriving in today’s rapidly evolving business landscape. Drawing from his diverse experience across agencies and corporations, Nikhil highlights the importance of aligning marketing with core business values, understanding the Ideal Customer Profile (ICP), and balancing short-term ROI with long-term brand growth. He positions the CMO not just as a marketer, but as a strategic leader who must advocate

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31:01

Why the Most Important Part of B2B Can’t Be Measured?

C-Suite Sales & Marketing Perspectives ·

2025/04/29

💡German Ramirez, Chief Marketing & Communications Officer at Bitcoin Suisse AG, emphasizes the overlooked importance of human-to-human (H2H) connections in B2B marketing. Drawing from his extensive background in marketing and technology, he stresses that behind every business decision is a person seeking trust, understanding, and authenticity. As digital interactions increase and sales cycles lengthen, investing time in personal connection becomes more crucial than ever. German encourages

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27:35

Beyond the Product: Culture as a Competitive Advantage

C-Suite Sales & Marketing Perspectives ·

2025/04/28

💡 Saverio Russo, Chief Operating Officer at Hemargroup, highlights the critical importance of company culture as a core competitive advantage, particularly within the demanding manufacturing sector. Drawing from his diverse background in engineering, startups, and blockchain, he emphasizes that a well-defined internal culture directly impacts operational efficiency and customer satisfaction. At Hemargroup, this approach is embedded in every facet of the business, ensuring that cultural values like

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29:47

How to Keep Your B2B Buyers From Shutting Down

C-Suite Sales & Marketing Perspectives ·

2025/04/28

💡Cliff Quicksell, Chief Executive Officer at QuicksellsSpeaks, offers a timely perspective on bridging the trust gap in B2B sales by focusing on authenticity, patience, and real human connection. In a landscape where buyers are more cautious and often delay interaction until late in the purchasing process, Cliff emphasizes the importance of engaging earlier through listening, learning, and delivering genuine value. His insights encourage a shift away from transactional selling and toward building

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28:54

What Makes for a Successful Startup Journey?

C-Suite Sales & Marketing Perspectives ·

2025/04/25

💡Daniel Rodriguez Miguel, Chief Growth Officer, Board Director and Co-Founder of The Luxembourg House of Web3, offers a comprehensive view of what it takes to build a successful startup, drawing from experience across diverse industries. He breaks down the key stages of growth, from identifying product-market fit to scaling through strong go-to-market strategies and fostering a culture of innovation. Daniel emphasizes that success isn't just about having a great idea, but about aligning market

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32:08

The CX Roadmap: What Is It? Why Is It Important?

C-Suite Sales & Marketing Perspectives ·

2025/04/24

💡Oriol Guitart, Business Advisor and Marketing & Sales Strategist at Oriol Guitart Business Advisor, emphasizes that B2B companies can greatly benefit by adopting customer experience strategies commonly found in B2C markets. He advocates for a more seamless, customer-centric approach, highlighting the need for unified sales and marketing efforts to enhance go-to-market strategies. By leveraging digital transformation and understanding the customer journey, businesses can personalize experiences

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32:08

CMO's Point of View: Changing Our Own Paradigm for...

C-Suite Sales & Marketing Perspectives ·

2025/04/24

💡Valeria Sologoub, Chief Marketing Officer of Stealth Startup, explores the expanding role of Chief Marketing Officers, emphasizing their potential to shape long-term strategy and gain a respected voice at the executive level. She highlights how CMOs can redefine success by moving beyond traditional metrics and instead focusing on customer understanding, market foresight, and brand positioning to build lasting trust and influence within the organization.💡"The most effective CMOs in my opinion

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29:21

What Every CRO Needs to Know: The Growth Helix

C-Suite Sales & Marketing Perspectives ·

2025/04/23

💡 Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component. 💡“Strategy without execution will fail, and an operating model that has no vision of where it’s going will also fail. When strategy and

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29:05

Why B2B Lead Nurturing Hasn't Changed In The Last 10...

C-Suite Sales & Marketing Perspectives ·

2025/04/18

💡 Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth. 💡“Lead nurture gets overlooked because everyone's focused on

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32:40

How Your Sales North Star and Tech Stack Are Your Key...

C-Suite Sales & Marketing Perspectives ·

2025/04/16

💡Marc Gasser, Chief Customer Officer at CREATEQ and a seasoned entrepreneur behind more than ten ventures, offers a compelling perspective on aligning sales strategy with scalable business success. Grounded in his passion for innovation and change, Gasser underscores the importance of a clearly defined North Star, the strategic use of technology, and customer involvement in decision-making. His emphasis on simplicity and adaptability reflects the practical mindset needed to navigate today’s dynamic

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27:09

A Strong Reminder: Why We Need to Heavily Invest in...

C-Suite Sales & Marketing Perspectives ·

2025/04/16

💡Anna Albinsson, CEO of Gridly, underscores the pivotal role of content in accelerating global B2B growth and building digital trust. With a strong background in data analytics and SaaS, she presents a strategic approach that calls for tighter alignment across the C-suite—connecting sales, marketing, and product development to deliver customer-centric, impactful messaging. In an increasingly crowded digital environment, she stresses the importance of authenticity and thought leadership to break

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36:15

The Forgotten Power of the Brand

C-Suite Sales & Marketing Perspectives ·

2025/04/16

💡Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Sarkar positions it as a core driver that influences purchasing decisions and contributes lasting value to the

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28:36

CMOs: How to Stop Burning Marketing Spend and Our...

C-Suite Sales & Marketing Perspectives ·

2025/04/15

💡 Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment. 💡“The more time we put aside for brand and truly listening to the customer, the more effective our marketing will be, and

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27:19

B2B Executives: How to Create a Unique Point of View...

C-Suite Sales & Marketing Perspectives ·

2025/04/12

💡Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a competitive landscape. Drawing from her own career journey, she shares how blending emotional resonance with data-driven insights—and embracing the evolving role of AI—can help shape impactful strategies that connect with modern B2B audiences and secure a seat at the executive table.💡"You get an hour of a client singing your praises—and most companies

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31:29

The Missed Opportunity of Creating Content at Scale

C-Suite Sales & Marketing Perspectives ·

2025/04/12

💡Andy Stauffer, CEO and Founder of Proof Map discusses a paradigm shift in how companies can leverage content to build trust and scale their operations. Stauffer shares insights from his career, from his start as a founding account executive to his current role, emphasizing the importance of authentic customer engagement and the power of social proof in transforming B2B marketing strategies. The conversation dives deep into creating impactful content at scale and explores the often-overlooked

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33:23

Stop Chasing New Logos with an At-All-Costs Mentality

C-Suite Sales & Marketing Perspectives ·

2025/04/12

💡Jonathan Mentor, Founder & CEO of Successment, shares insights on “Revenue Science” and its role in scaling startups from $500,000 to $10 million in annual recurring revenue. He emphasizes that growth depends not just on branding, but on trust, aligned revenue operations, and strong customer relationships. His RevOps Science approach reframes go-to-market strategies by uniting marketing, sales, and product teams to drive recurring revenue from existing clients.💡"Where the money happens is

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27:40

CMO Turnarounds: Addressing the Identity Crisis

C-Suite Sales & Marketing Perspectives ·

2025/04/09

💡 Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach. 💡"There’s nobody else within an organization who

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239 results

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