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PODCAST

Talking Insights

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

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All Episodes

27:05

Polling Around the World | Ep. 3 - Asia & India

Talking Insights ·

2025/02/05

In this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India. He highlights the diverse political landscapes, the impact of technology, and the importance of understanding cultural contexts. The conversation delves into the challenges faced by pollsters, the accuracy of polling predictions, and the future of polling in the region. ✨ Don’t miss the rest of the series! Next week, we will go to Latin Ame...

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34:56

Polling Around the World | Ep. 4 - Latin America

Talking Insights ·

2025/01/30

In this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion. They explore the complexities of polling in the region, discussing cultural and political similarities, the evolution of polling technology, and the challenges polling companies face.Urpi emphasizes the importance of polling as a voice for the people, especially in a context of low public trust in institutions. The conversation also touche...

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19:05

Polling Around the World | Ep. 2 - UK and Europe

Talking Insights ·

2025/01/15

In this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov. They discuss the evolution of polling in the UK, the importance of representation, the challenges of reaching younger audiences, and the impact of technology and privacy regulations on polling practices. The conversation also touches on political awareness and the differences in polling methods across Europe.✨ Don’t miss the rest of the serie...

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28:22

Polling Around the World | Ep. 1 - The US System

Talking Insights ·

2025/01/09

Welcome back to Talking Insights; we start 2025 with a new series! Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversation, António and Kathy explore the evolution of polling in the United States, lessons learned from recent elections, and the transformative impact of technology on polling methodologies. They also discuss the critical importance of maintaining professional stan...

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20:26

Insights on the Brink: How curiosity can drive you...

Talking Insights ·

2024/12/17

In this engaging conversation, António and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his journey from broadcasting to market research, emphasizing the importance of curiosity and innovation in the field. They discuss the balance between meeting client needs and pushing for innovative solutions, as well as Brett's proudest career moments, including a successful project with Walmart. The conversation also delves into the motivations beh...

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19:18

The Future of Data Quality in Research with Stefan Boom

Talking Insights ·

2024/12/15

In this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, particularly in light of increasing fraudulent behaviour and the challenges of engaging respondents. The conversation delves into strategies for ensuring data quality, including sourcing respondents, survey design, and the implementation of AI and machine ...

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16:14

Thought leadership on AI with Ramanathan Vythilingam

Talking Insights ·

2024/12/13

In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintaining a human element amidst technological advancements. They explore the balance between efficiency and effectiveness in AI applications, the necessity of domain expertise over mere AI knowledge, and the implications of using AI tools without accountability. The discussion highlights the need for organizations to focus on decision-making rather tha...

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16:26

Enhanced creativity in research with AI

Talking Insights ·

2024/12/12

This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu & Dr. Nikolai Reynolds discuss the importance of integrating consumer insights with AI capabilities to foster creativity and innovation. They emphasize the need for responsible AI practices and the collaboration between human intelligence and AI to ensure effective outcomes. The discussion also highlights lessons learned from AI implementati...

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12:09

Client Side and value of ESOMAR with Bea Dy

Talking Insights ·

2024/12/11

In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizatio...

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8:02

From Offline to AI: Navigating Asia’s Market Research

Talking Insights ·

2024/12/10

In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region.Send us a textSubscribe to ESOMAR - http://bit.l...

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8:49

Focus on brand values, sustainability and branding...

Talking Insights ·

2024/12/09

In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan.Send us a ...

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10:35

Maintaining Original Voice in the Age of AI with Dave...

Talking Insights ·

2024/12/06

In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives. Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World -...

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7:06

Tracking the Evolution of Insights: Key Shifts in...

Talking Insights ·

2024/12/06

In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference. The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the ...

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13:24

Navigating Consumer Insights in Regulated Markets...

Talking Insights ·

2024/12/06

In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and t...

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7:30

CEO Networking at ESOMAR

Talking Insights ·

2024/12/03

The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth. Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2D...

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8:01

The human element in AI development with Joven Lee

Talking Insights ·

2024/12/02

🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for

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16:44

Transforming Market Research with AI ft. Jonas Nielsen

Talking Insights ·

2024/11/20

In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research...

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15:17

Building Trust in Brand Sustainability with Denise Hicks

Talking Insights ·

2024/11/13

Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding cons...

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32:37

The Future of Sustainability Regulations with Liviu Micu

Talking Insights ·

2024/11/06

In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability. The discussion highlights...

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23:54

The Asia-Pacific landscape with Pravin Shekar

Talking Insights ·

2024/11/04

Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path. This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural divers...

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135 results

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