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PODCAST

The New Marketing Show

Trinity Web Media

Trinity Web Media Founders Talk About How Effective WordPress Development and Digital Marketing Solves Business Problems. No Fluff. No Tricks. No BS.

business management & marketing

All Episodes

03:56

BONUS CONTENT: Taking the Steps to Ensure a...

The New Marketing Show ·

2020/11/25

There's a lot more that goes into a website launch than you may expect. The process doesn't just stop at designing and publishing! You need to make sure you take the correct steps to ensure a successful launch for both you and your clients. When you prepare to launch, it's essential to account for client feedback and a few intricate details. As we say, the devil lies within the details. Think form notifications, replacing favicons, etc. The little details always make the most difference! Tune in to

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03:43

BONUS CONTENT: Small Business Advice for the Holiday...

The New Marketing Show ·

2020/11/18

As we mentioned before, small businesses & NPOs will be most affected during this holiday season. With corporate entities getting involved in Giving Tuesday & other fundraising events, getting your strategy together has become more imperative than ever before. Going forward as a small business, what you must begin with is a strategy. Next on your list is finding ways to execute that strategy to its fullest potential. As we say, a plan without execution is nothing. So, as we head into this chaotic

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02:54

BONUS CONTENT: How to Maximize Your Giving Tuesday...

The New Marketing Show ·

2020/11/14

As mentioned in previous episodes of the Trinity Web Minute, this year's giving season will be like no other. With large, corporate NPOs getting involved with Giving Tuesday, maximizing your results this year is going to take a significant amount of more work. So, what are you waiting for? Get planning! Expect tons of noise this Giving Tuesday. The real question remains, how do you make your non-profit stand out? Let's begin with finding ways to be different. Get creative with your strategy and find

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04:02

BONUS CONTENT: Right Strategy, Wrong Person

The New Marketing Show ·

2020/10/24

There are tons of moving parts to account for when it comes down to nailing a digital marketing strategy. By working with professionals, you can hone in on your process and determine exactly what gets the ball rolling. Unfortunately, even when you have the perfect plan in place, results at times fall short. We often attest this to an organization having the right strategy but the wrong person trying to execute it. As we say, a plan is nothing without execution. If you find yourself in a similar

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04:09

BONUS CONTENT: How Will the Giving Season Change in...

The New Marketing Show ·

2020/10/17

The secret for non-profit fundraising is out! Giving Tuesday was an incredible way to garner donations in 2019, but all the attention it has brought will undoubtedly affect smaller non-profit organizations. How do you overcome the buzz during the giving season and stand out from the pack? Everything begins with a plan. Start planning sooner than later, and get your strategy in place. The prominent players in the NPO field will be ready to execute their moves to the highest degree. This means the

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04:24

BONUS CONTENT: Respecting Your Team Members

The New Marketing Show ·

2020/10/10

Respect can go a long way. Both in life and business, when you respect each other, everything goes a lot smoother. Here at Trinity Web Media, we pride ourselves on respecting one another and not getting in the way of someone and their lane. Think about it, when you have two team members lacking respect for what the other person does, nothing really ever gets done. When it comes to the success of a team, never let your ego get in the way. Give your team members the respect of doing what they do, and

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03:37

BONUS CONTENT: BackupBuddy Has Your Back

The New Marketing Show ·

2020/10/07

We are all looking for ways to make our lives a bit easier, right? As a web developer, one of the best ways to keep your mental sanity throughout the life of a project is with backups. Constant backups stored both locally and server-side keep you less worried about malware attacks and PHP conflicts and more focused on the task at hand. The best tool to keep your site backed up? We recommended BackupBuddy. BackupBuddy is one of the most prominent backup services for WordPress development, and there’s

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03:08

BONUS CONTENT: Giving Tuesday is Coming Up

The New Marketing Show ·

2020/10/03

We’re reaching the end of the year, and time is flying by as we continue to stay busy during these difficult times. As a nonprofit looking to raise funds, planning for year-end appeals is imperative. If you aren’t already busy getting resources together for your ask, we recommend getting to it sooner than later. One of the most significant days for nonprofit asks is Giving Tuesday, taking place the Tuesday after Thanksgiving. Get in front of this crucial day by preparing with your team. Giving

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02:20

BONUS CONTENT: Setting Realistic Goals

The New Marketing Show ·

2020/09/26

When you prepare to set goals for yourself or your team, it's always important to keep things realistic. Sure, we all like to set high expectations for ourselves. But, as you know, sometimes things just don't work out as planned. When you set realistic goals, you set yourself up for success and the motivation that comes with it. Don't set up anyone for failure by promising clients the world. By maintaining a realistic viewpoint, you help keep goals on track without the need for too many bumps along

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04:24

BONUS CONTENT: Take Your Nonprofit Next Level with...

The New Marketing Show ·

2020/09/19

Here at Trinity Web Media, we’re proud to discuss the successful strategies we have implemented for nonprofits across the east coast. With the proper tools in place, our team has the ability to curate donors and exponentially increase the average donation rate. If you’re looking to do the same, we highly suggest you start off with the innovative donation tool, GiveWP. Our very own, Greg Taylor, had a recent engagement with GiveWP on Twitter, sparking us to dive into more explanation of our nonprofit

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02:50

BONUS CONTENT: Make Your Life Easier with Backups

The New Marketing Show ·

2020/09/12

Having your site backed up both locally and by your hosting service is crucial to a development project’s lifespan. Whether you run into design complications or malware incidents, being prepared with backups makes all the difference. We’ve run into some past issues with e-commerce sites that have been shut down due to faulty security. Fortunately, our team can step in and resolve the situation by initiating a backup of the site. Don’t overlook this fundamental aspect of web design – it can make or

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02:44

BONUS CONTENT: The “New Norm” is Not Normal

The New Marketing Show ·

2020/09/05

Let’s face it; we’ve all been going through a lot recently with the pandemic safety protocols that have been put into place. Although here at Trinity Web Media, we’ve adopted the best we can, it’s still troubling to accept the “new norm.” We can all agree that this “new norm” is NOT normal. As much as we can pretend it is, accepting the changes in place has been difficult. Join Greg Taylor as he chats about a topic that has been on a lot of our minds recently. Dealing with the “new norm” is a

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06:08

BONUS CONTENT: During These Crazy Times, Make Sure...

The New Marketing Show ·

2020/08/29

As we continue to adjust to the craziness all around us, it’s essential to take time to reflect and check-in with others. Many of us have been disproportionally affected by this pandemic; it’s hard to pinpoint who and what is struggling most. Something we can all agree on is that in recent months, stress and anxiety have been at an all-time high. After six long months of lock-down, it’s no wonder so many people are struggling significantly. As productivity levels feel like they are dropping due to

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02:27

BONUS CONTENT: Onboarding Clients During the Pandemic

The New Marketing Show ·

2020/08/26

Dealing with everything that has come with these unprecedented times has been difficult for everyone. Particularly in the digital marketing industry, our team has been forced to adjust to the changes put in place. This hasn’t always been easy, but finding solutions to business problems is what we do best. One of the most prominent aspects that we have adapted to is onboarding clients and the best ways to interact with them. Are you facing similar struggles?

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04:16

BONUS CONTENT: Digital Media Trends in 2020

The New Marketing Show ·

2020/08/22

You have to admit that the constantly evolving digital marketing atmosphere is hard to always stay on top of. With so many constant updates being put out, it's no telling which social media app will take the number 1 spot in upcoming months. What we do know is that digital media in 2020 is vastly different than in previous years. As younger generations depart form Facebook, we all must adjust our social media strategies accordingly. Also, with the surge in the popularity of voice-activated devices,

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03:10

BONUS CONTENT: How to Keep a Project On Track

The New Marketing Show ·

2020/08/15

Have you ever worked with a client and felt as if they kept shooting themselves in the foot? Sometimes it can be an uphill battle to bring them success. But, as a problem-solving organization, we utilize a few ways to keep a project on track. It’s not always going to be easy, but with a few tricks up your sleeves, you can ease the client-facing process. At the end of the day, projects are like baseball teams. The whole game could be going smoothly, only to be blown by the relief pitching. In

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03:18

BONUS CONTENT: Create Content with Bannersnack

The New Marketing Show ·

2020/08/12

There are so many tools on the web for content creation; it’s hard to keep up. The trouble is, with so many tools available, the market has become saturated. Finding a handy tool for creating content has become a lot more challenging then you may think. Lucky for you, we’ve done all the tests & trails for you. In terms of content creation, we highly recommend you check out Bannersnack. No, we’re not paid partners. Our team has been blown away by the ability of their console – we just had to share it

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02:31

BONUS CONTENT: Understanding Your Own Process

The New Marketing Show ·

2020/08/05

As you know, the importance of having a solidified process in place benefits both your team and the client. But, once a process becomes confusing or unable to be understood by both parties involved, disconnects happen. Understanding your own process is crucial to the success of an initiative and a relationship with your client. No one likes to feel confused; it is your job as a marketing company to ensure everyone is on the same page.

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02:03

BONUS CONTENT: The Importance of Branding

The New Marketing Show ·

2020/08/02

Consistency and connection, two things that are at the forefront of proper branding. In order to keep your branding on point, there are a few things you need to make sure you’re doing. You can never overlook the importance of branding! Always keep in mind the significance of keeping things uniform by using the same color schemes and design structures. Your logo should be recognizable and always appearing the same from product to product.

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03:26

BONUS CONTENT: Dealing with Scope Creep

The New Marketing Show ·

2020/07/25

Scope creep is an issue everyone in the industry deals with. Whether it's a client's expectations reaching beyond what was agreed on or something else along those lines, scope creep is real and must be dealt with. Here at Trinity Web Media, we pride ourselves on being a collaborative company. The issue with scope creep is that expectations are taken beyond what was communicated. So, with no one remaining on the same page, issues & inconsistencies are expected. Let's talk all about dealing with

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