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PODCAST

Author Culture Podcast

Janeen Ippolito

Where Janeen discusses how authors can think well, do well, and live well in the chaotic publishing world. Using her 14 years of experience as a best-selling, award-winning science fiction & fantasy author of 25+ books, editor/coach/marketing strategist, and publishing house CEO, she"s here to help (and cut through some of the common myths and misconceptions). Includes: -World building guidance -Publishing industry commentary -Author interviews -Marketing strategies -Author life tips -Encouragement

arts books

All Episodes

26:55

Author Life | How to Write & Market to Make a Profit

Author Culture Podcast ·

2022/09/21

Welcome to our first specialty series, Reason to Write! In this series, Janeen and Amy are tackling different ways to win at the writing and publishing life. In this episode, we dive into writing for profit, including genre choice, production must-haves, and keys for solid marketing. Plus, how to know if this is the right route for you. Upper tier Patreon subscribers get our bonus content on specific write-to-market routes for fiction and nonfiction books!

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43:37

Writing | Creating a Knockout Ensemble Cast

Author Culture Podcast ·

2022/09/07

Ready to make your ensemble cast irresistible? This is your episode! Janeen and Amy are joined by guest author Margaret McGriff to talk all things character-building, including how to make your voices distinct, how to develop unique backstories, and what to do when your cast doesn’t behave. Plus, we discuss the best options for debut authors, and what the MCU gets right.

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31:54

Marketing | How to Make Ads Work Without Wasting Your...

Author Culture Podcast ·

2022/08/24

Amy is back and ready to help you tackle your ads! She and Janeen talk about when to use ads, how to use ads, and why ads can be helpful even when they fail. Includes the essentials you must have in place before you start running ads. Plus, Amy’s surprise AWSA award win and why asking questions is the most valuable thing you can do.

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35:57

Author Life | Accounting Tips, Mental Health, and...

Author Culture Podcast ·

2022/08/17

Need help with your author accounting? What about mental health? We get it–sometimes these two just go hand in hand (money can be hard). Join Janeen Ippolito and special guest Chris Morris (accountant and mental health advocate) as we talk friendly tips to help with your accounting, and insightful guidance on best practices for mental health. Plus, the differences between fiction and nonfiction authors.

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33:13

Writing | 4 Tips for Dynamic Story Description and...

Author Culture Podcast ·

2022/08/10

Could your description be making your story drag? Level up your description writing chops with this tip-tastic episode! Janeen and Amy share how great descriptions can make your plot more impactful, your characters more potent, and your settings more engaging. We also talk about new hardback printing options–and whether they make sense for your market. Plus, why sometimes the answer to writer’s block is more writing.

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34:43

Author Life | Recaps, Writing in Recessions, and...

Author Culture Podcast ·

2022/08/03

Janeen and Amy dive into some current topics with timeless guidance in this biztastic episode. We discuss maintaining your biz when the economy tightens budgets, including when to shift gears. Plus, three key questions when checking those writing and publishing goals, and our own epic shifts with Author Elevate.

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53:56

Writing | The Difference Between a Trope, a Genre...

Author Culture Podcast ·

2022/07/13

Your epic hosts Janeen and Amy tackle these oft-heard writing terms in this helpful episode. Learn how tropes can help you connect with your readers, what genre expectations have to do with spaghetti, and why cliches aren’t really something to worry about. Plus, we share one easy tip for book sales, and get our Drift on with Pacific Rim geekishness.

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39:53

Marketing | 5 Tips for Growing Your Reader Audience

Author Culture Podcast ·

2022/07/06

Ready to grow your audience? Already doing it, but want a boost? Amy and Janeen have you covered in this episode. We discuss five ways to grow your audience, from branding insight to data collection tips. Plus, we discuss audience building as a beginner or experienced author, and a possible upswing in the saga of a certain book distributor’s return policy. Tune in for all the awesome details!

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45:48

Writing | Author Biz: Then and Now (Plus Tips for...

Author Culture Podcast ·

2022/06/29

Ever wonder if it really is easier now–or harder? We have all the encouragement for you! Janeen and Amy talk about changes in the publishing industry in the last 15-20 years. Includes why publishing is easier (and harder) now, editors vs. editing software, and how to focus on what works for you. Plus, what Spiderman has to do with all of this.

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58:16

Writing | Yes, Author Life Does Get Easier(ish) +...

Author Culture Podcast ·

2022/06/22

Just starting off in your author life–or in that awkward adolescence? We have all the encouragement for you! Janeen and Amy share their personal then/now stories as professional authors and publishers, with loads of tips (and mistakes you can avoid). Plus, we look at the difference between genre mash-ups and trope combos–and how you can use that love for genre smashing to sell more books (potato chips are mentioned, but not directly involved). Don't forget to subscribe. :-) Check out the

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56:34

Marketing | How to Nail Video Marketing and Book Awards

Author Culture Podcast ·

2022/06/15

Amy and Janeen talk book awards, contest judging, and those oh-so-popular videos in this market-tastic episode. We take a deep dive into the book contest arena, including what book awards are meant to do (hint: it isn’t traumatize authors), why you can’t “lose” a book award, and how to give yourself the best chance for winning. Plus, we discuss how to handle the current “all the videos” social media trend (even if you hate being on camera).

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35:40

Writing | Superpowers, Self-Publishing in Groups, and...

Author Culture Podcast ·

2022/06/08

Janeen and guest host H.L. Burke talk superheroes and super storytelling in this epic episode. Learn how to choose superpowers, which tropes work well (and which don’t), and how to apply info to non-superhero genres. Plus we discuss group self-publishing and finishing up book series.

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38:47

Marketing | Writers Conferences, Book Graphics, and Naps

Author Culture Podcast ·

2022/06/01

Get revved for your summer writers conference with this episode! Amy and Janeen discuss goals, comfy + professional clothes, and the importance of taking time to breathe. Plus, why certain book graphics are so effective and why "pivot" is THE word for a successful author.

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17:06

Update | Name Change, New Faces, and One Crucial...

Author Culture Podcast ·

2022/05/25

Own Your Unique Words is back for Season 2, and we’ve gotten a makeover! Welcome to Author Elevate, your weekly podcast for the best tips, advice, and encouragement to level up your author biz. We’re talking about new features, a new cohost, and one industry tip you absolutely need (hint: we say it in “large, friendly letters”).

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49:39

Ep. 19 - Marketing | Best Practices for Adding Author...

Author Culture Podcast ·

2021/11/12

Want to start offering author services alongside your books? Or have you done so, but seen zero results? Special guest Katie Phillips and I have you covered in this biz-tastic episode. Learn how to balance author services with books, top reasons NOT to offer author services, and our mistakes from our first offers. Plus, Katie answers the flavorful random question of the day.

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52:40

Ep. 18 - Writing | Writing Jerks: How to Work With...

Author Culture Podcast ·

2021/10/21

Dealing with an unlikable character? Unsure whether to redeem them? What about characters that your readers love, but you don’t? Author and book coach A.C. Williams comes aboard to discuss all things unlikable characters. Learn what Pride & Prejudice, Doctor Who, and The Teenage Mutant Ninja Turtles get right about characterization. Plus, we discuss Hallmark “bad boys” and our favorite Doctors. You don't want to miss this episode!

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17:37

Ep. 17 - Writing | 5 Ways to Nail the Opening of Your...

Author Culture Podcast ·

2021/10/01

Irresistible book intros can get you agents, contracts, and more readers--but how do you write them well? I’ve got you covered in this tip-tastic episode. Includes why genre matters, how to start with story tension, and why clever lines aren’t always the answer. Plus, in the Episode Action tip, I share one of my secrets to series writing (without retconning).

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17:44

Ep. 16 - Marketing | Best Practices for Getting Great...

Author Culture Podcast ·

2021/09/10

Want to get a great book cover that sells books? I got you covered in this episode loaded with advice for getting the best, marketable book cover for your story. Learn when genre matters, when it doesn’t, and why communication skills are your best friend. Plus, in the Episode Action tip we focus on when to switch up your email newsletter platform, social media scheduler, and other subscription services. Tune in for all the awesome info!

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17:40

Ep. 15 Marketing | How to Promote Your Book Without...

Author Culture Podcast ·

2021/08/27

Book promotion is hard enough without feeling like you’re annoying people. In this episode, learn key tips and tricks for book promotion without being obnoxious--and feel more confident sharing about your book! Plus, in the Episode Action Tip learn my #1 plotting essential, and how it helps with marketing.

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31:01

Ep. 14 Writing | Best Practices for Writing...

Author Culture Podcast ·

2021/08/13

Ready to level up your short fiction--or dive in for the first time? Special guest Laura VanArendonk Baugh has you covered in this wordtastic interview. Learn the best way to approach short fiction, how to get started (and finished), and what to do when you get stuck. Plus, why short stories are like kale--and ice skating.

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