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PODCAST

HeyOrca Podcast

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

business marketing

All Episodes

37:34

How to build a community on LinkedIn with Christina...

HeyOrca Podcast ·

2024/05/14

Create for your community, not the algorithm. In this episode, we are joined bz community building expert, Christina Garnett, and discuss the topic of building a thriving community on LinkedIn. Some things that will be covered include:✅ How she grew her LinkedIn community to 17,000+✅ Community-building best practices (and real-world advice!)✅ Engagement tips and tricks that will help you connect with your crew or client's ideal audience.Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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30:30

Social media updates from April you NEED to know

HeyOrca Podcast ·

2024/05/07

Can’t keep up with all the social media updates and platform changes? We’ve got your back! Join this episode to discover all the need-to-know trends, social news, and industry changes for April. ✅ The biggest social media updates from Instagram, X, Facebook, TikTok and more✅ Trending audio from Reels and TikTok and examples of how you can use them✅ Industry news you may have missed & what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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36:31

How to easily onboard a new client with Anna Michalak

HeyOrca Podcast ·

2024/04/30

Is your client onboarding process smooth sailing? Onboarding a new client to your agency sets the foundation of your relationship with them going forward. And we want to make sure you’ve got everything you need to succeed! In this episode, we sit down with Anna Michalak, Founder of Vision Marketing, to give you all the tools, resources, and advice you need to make onboarding a delightful experience. Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: /

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35:07

Creative copywriting tips for social media

HeyOrca Podcast ·

2024/04/23

Having writer's block is one of the most common issues content creators and social media managers face. In this episode, our resident writer, Lysle, will share all her weird and wonderful copywriting hacks to help you:✅ Sound on-brand (even if your client doesn't know their brand voice)✅ Discover new writing strategies you never knew you needed✅ Beat the ""blank page scaries"" with simple copywriting cheat sheetsThis episode has a little something for everyone, whether you love copywriting or think

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30:14

How to start using user-generated content?

HeyOrca Podcast ·

2024/04/16

By 2033, 78% of ALL content across the web will be user-generated! In this episode, our host will explore how user-generated content (UGC) can help you future-proof your social strategy – and build a community that's in it for the long haul. Other topics covered include: what UGC is (and why it's so important for social media marketers), the difference between paid and organic UGC, and examples to get you started.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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32:51

Social media updates from March you NEED to know

HeyOrca Podcast ·

2024/04/09

Join us on our monthly recap of the biggest social media updates for you! From Instagram, X, Facebook, to TikTok, we have it all. In addition, trending audio from Reels and TikTok and examples of how you can use them as well as industry news you may have missed & what the top headlines mean will be covered in this episode.Don't miss out this episode!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: /

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30:26

How to choose your ideal client profile with Emma...

HeyOrca Podcast ·

2024/04/02

In this episode, we sit down with Emma McCosham, Head of Marketing at McCosham Marketing Inc., to discuss how to understand your business and community members. One of the most important things you can do as an agency or freelancer is to understand your ideal client profile. But how do we do that? We’ll be going over:✅ Why having an ideal client profile is so important✅ How you can start crafting your own client profile✅ How to use analytics to make data-backed decisionsDon’t miss the opportunity to

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32:39

Content Creation Hacks for Social Media Managers with...

HeyOrca Podcast ·

2024/03/26

In this episode, we delve into the world of content creation with a focus on social media management. Our guest, Maria Plata, and host Joe Teo share insights, tips, and hacks to help social media managers navigate the challenges of creating engaging content. In addition, the two talk about the importance of experimentation and risk-taking in content creation for social media, and why it's crucial for social media managers to innovate and provide actionable advice on how to do so effectively.Don’t

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33:56

Tips to leverage AI for content creation with Zack Brame

HeyOrca Podcast ·

2024/03/19

Social media managers, be honest: Have you embraced AI to create content? AI can feel a bit intimidating, but there are so many ways it can make your life as a social media manager easier.This week, Alyssa and Qetsiyah will be joined by Zack Brame, Manager of Content Production at Ignite Social, who will be dishing out expert advice on how you can use AI to:✅ Generate engaging and relevant content ideas✅ Beat writer's block and fill your content calendar faster✅ Manage your workflow and hit project

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18:53

Social media updates from February you NEED to know

HeyOrca Podcast ·

2024/03/12

We got all the latest news in the social media world for you in this episode! From updates on Instagram, X, Facebook, and SnapChat, to top trending audio from Reels and TikTok, to industry news and tips and tricks. Join us!Other helpful resources:February social news blog: https://www.heyorca.com/blog/february-social-news2024 trending audio for Reels and TikTok [updated weekly]: https://www.heyorca.com/blog/trending-audio-for-reels-tiktokMusic: "Haymaker" by Steven BeddallProducer: Mai Vo

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37:41

How to stay engaging in a “boring” industry Elizabeth...

HeyOrca Podcast ·

2024/03/05

Memes and trends are fun, but what happens when you work in a corporate setting and can’t tap into those pop culture moments?Join Elena Manukyan, Founder of Socially Legal, and Elizabeth Hendry, Head of Social Media at Attwells Solicitors, for a discussion about how you can keep your social posts engaging and on-trend – even if you’re working in a “boring” industry.Other helpful resources:8 content ideas blog: https://www.heyorca.com/blog/social-content-boring-industry Music: "Haymaker" by Steven

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17:29

How to capture your audience through Instagram Stories

HeyOrca Podcast ·

2024/03/03

33% of the most-viewed Instagram Stories are posted by businesses! Are Stories part of your social media strategy?Join Qetsiyah and special guest Jesse as they unveil the secrets to leveraging this powerful feature for maximum engagement. In this episode, we help social media managers:Craft captivating stories that keep audiences coming backNavigate the essential features and tools within Instagram StoriesUnderstand why stories are so important and how they can boost your brandDon't miss out on the

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26:57

Personal branding: the key to building a brand in 2024

HeyOrca Podcast ·

2024/02/26

Want to build a personal brand . . . but not sure where to start? Join HeyOrca's community managers, Alyssa and Qetsiyah, to discover the most approachable path to personal branding. In this episode, we reveal how to:Cultivate an engaged community by sharing your expertiseLeverage easy personal branding strategies that feel authenticUse your personal brand to drive growth for company accountsBuilding a personal brand doesn't just lead to professional opportunities, a glowing reputation, and a strong

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53 results

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