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PODCAST

The Coaching Equation

Ryan Lang & Brook Bishop

Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

business entrepreneurship

All Episodes

67:03

Revisiting The 5 Biggest Mistakes Coaches Make When...

The Coaching Equation ·

2025/02/18

This episode was too good to leave buried in the archives! Episode Highlights [00:01] The Costly Learning Curve Ryan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and how you can shortcut the process to success.[01:34] Mistake #1: Getting Ready to Get Ready Perfectionism kills momentum. If you’re stuck in “preparing” mode—chasing certifications, tweaking your program endlessly, or waiting for the right moment—it’s time to launch....

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13:48

FFF 015: Volume vs. Volatility, The 7 Frequencies,...

The Coaching Equation ·

2025/02/14

Episode Highlights: [00:11] Volume Creates Stability If your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output. [02:11] Resonance Over Understanding Inspired by The Seven Frequencies of Communication, Brook shares a key insight: it’s not just about making people understand—it’s about making them feel. True influence happens at the level of resonance. [04:23] W...

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42:01

The Truth Behind Objections and How to Handle Them...

The Coaching Equation ·

2025/02/11

Episode Highlights [00:00] The Wrong Question About Objections Most people ask, "How do I handle objections?"—but that's the wrong question. Ryan and Brook break down why understanding the psychology behind objections is the real game-changer. [01:02] Why Objections Feel Like Confrontation How deep-seated fears around judgment and confrontation cause resistance in sales—and why shifting your perspective on objections changes everything. [03:13] The Fight-or-Flight Response in Sales Ob...

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10:47

Fast Five for Friday: Selling First, Pivoting Fast,...

The Coaching Equation ·

2025/02/07

Episode Highlights: [00:01] Take a Chance: Stop Settling for Good Are you playing it safe in your business? Ryan challenges listeners to stop clinging to what’s comfortable and start pursuing greatness—even if it means taking risks. [02:13] Business Should Be Fun Success doesn’t have to mean struggle. Ryan explains why building a business should be both hard and enjoyable, and how fun is a key ingredient to long-term sustainability. [04:43] Avoid the Blockbuster Trap: Adapt or ...

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46:00

Engage, Personalize, Convert: The Secrets of Quiz...

The Coaching Equation ·

2025/02/04

Episode Highlights: [00:01] Guest Introduction: Maxwell Nee, CRO of ScoreApp Maxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing. [01:19] Transitioning to Coaching Discover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability. [04:28] Keys to Scaling a Coaching Business Learn how Maxwell and his team bu...

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11:10

Fast Five for Friday 013: Lessons from Chess, Asking...

The Coaching Equation ·

2025/01/31

Episode Highlights: [00:00] Chess as a Life and Business Strategy Brook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approaches in life and business. [01:19] The Power of Asking for Help Ryan recounts a lesson from his daughter’s theater audition, highlighting how fear of embarrassment holds many people back from asking for the guidance they need to succeed. [03:42] The Who vs. The How in Business B...

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55:17

Podcast Launch Secrets: Allison Hare's Success...

The Coaching Equation ·

2025/01/28

Episode Highlights[00:00] Introducing Allison HareRyan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirations to podcasting success.[02:52] Discovering the Power of VoiceAllison shares how she found her passion for podcasting and why helping others amplify their voices has become her mission.[10:26] Pursuing Dreams After SetbacksEncouragement for those revisiting shelved dreams, with Allison offeri...

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11:14

Fast Five for Friday: From Headphones to High...

The Coaching Equation ·

2025/01/24

Episode Highlights:[00:00] Leveling Up with High StandardsBrook shares how upgrading his headphones led to questioning where else he was settling in life and making changes to elevate his standards.[02:03] Creating Selfless ContentInsights from Gary Vee on the importance of creating content that serves the audience rather than self-serving agendas, with a focus on value and impact.[04:50] Quiz Funnels: Interactive MarketingRyan dives into the power of quiz funnels, highlighting their personal...

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47:13

From Drained to Dynamic: How to Cultivate and Sustain...

The Coaching Equation ·

2025/01/22

Episode Highlights[00:01] IntroductionRyan and Brook explore how to transition from feeling drained to dynamic by cultivating and sustaining energy. They dispel myths about energy being fixed and focus on generating it intentionally.[01:37] Nutrition and Emotional EnergyDive into the role of nutrition, mindset, and emotional triggers in fostering peak energy levels, with tips on turning positive experiences into lasting fuel.[05:01] Prime Time Morning RoutinesDiscover how intentional "prime t...

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11:08

Fast Five for Friday: Belief Before Proof, Price...

The Coaching Equation ·

2025/01/17

[00:00] Mind as a Tool - Discover the perspective shared by Tony Robbins: your mind is a tool—how you use it determines your fulfillment and achievements.[01:58] Believe Before You See It - Ryan shares insights on breaking the "see it to believe it" fallacy, emphasizing the importance of faith and visualization in achieving success.[04:21] Raise Your Prices with Confidence - Hear a real-life client success story about boosting pricing, testing assumptions, and seeing immediate results with ze...

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42:59

Double Your Sales in 2025: 5 Proven Strategies for...

The Coaching Equation ·

2025/01/14

Episode Highlights:[00:00] Recalibrating for 2025Kickstart the year with five actionable ways to double your sales and streamline your efforts.[01:25] Double Your Effort (Strategically)Learn how strategic adjustments, such as increasing calls or optimizing workflows, can exponentially boost your results.[05:48] Shorten Call Times Without Losing QualityDiscover why trimming your sales call duration by 15 minutes can free up time for additional sessions and improve efficiency.[11:15] Level Up Y...

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13:03

Fast Five for Friday: Be a Meaningful Specific,...

The Coaching Equation ·

2025/01/10

Episode Highlights:[00:00] Recalibrating Morning RoutinesLearn how small adjustments to your morning routine can improve focus, alignment, and set the tone for success.[02:58] The Power of Specificity in Goal SettingDiscover why setting specific, actionable goals leads to greater clarity and better results.[05:48] Time Management and AlignmentTips to prioritize your schedule, avoid burnout, and create alignment with your personal and professional goals.[08:47] State Over Strategy and Demandin...

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31:27

2025 State of the Podcast

The Coaching Equation ·

2025/01/07

Welcome to our very first State of the Podcast episode as we reflect on the first year of this show and everything we have planned for its future. We begin with assessing the numbers from 2024, and we are extremely proud of the 2,082 downloads from our 43 episodes. We unpack everything we’ve learned as first-time podcasters, the changes we’ve made due to listener feedback, how both of our histories and personalities have influenced The Coaching Equation, and what surprised us as business vete...

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11:42

Fast Five for Friday: Building Community, Clearing...

The Coaching Equation ·

2025/01/03

Happy 2025, we’re super excited to be here with you! We start the year with Fast Five for Friday as we explore various self-management strategies for improving one’s mental state and working conditions in the workplace. We discuss the impact of your mental state on your ability to create winning business strategies, what a power cabinet is and how to use it effectively, the dangers of always comparing yourself to others, and why success is best measured by personal growth. We also unpack the ...

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11:11

Fast Five for Friday: Hard Decisions, Real...

The Coaching Equation ·

2024/12/27

This is the final Fast Five For Friday of 2024! Today, we reflect on the incredible joy of seeing our coaching take root and bear fruit. Join us as we discuss the power of leading from an attitude of service and the revolution that happens when you find the right partnerships and work in them. Hear why in-person events have found relevance again, how to tap into knowing when it’s the right time to make a move, and receive an important reminder: bigger is not necessarily better! Join us for ke...

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10:41

Fast Five for Friday: Holiday Tech Favorites, Virtual...

The Coaching Equation ·

2024/12/20

Welcome to another Fast Five for Friday, the holiday edition! Today, we discuss five incredible gifts you can gift yourself or ask a loved one for this festive season. Hear all about our favorite grounding items, best tech picks, incredible virtual assistants, and more! You’ll even gain insight into our favorite online checkout platform, Spiffy Checkouts. Finally, we remind you of the importance of finding a community for yourself and your business. Thanks for listening, and happy holidays!&n...

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50:11

Beyond the Island: Strategies to Break Out of...

The Coaching Equation ·

2024/12/17

What if the key to lasting success as a coach isn’t just mastering your craft but surrounding yourself with the right people? Joining us today are three world-class coaches, Chad Cooper, Melissa von Musser, and Andrew Devlin, to discuss why it’s so important for coaches to invest in having their own coaches and how to build support systems to avoid operating in isolation. Chad, Melissa, and Andrew have over 45 years of coaching experience combined, and they draw on that knowledge today to sha...

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10:13

Fast Five for Friday: Why Rest, Proximity, and...

The Coaching Equation ·

2024/12/13

It’s time for another Fast Five for Friday episode, and this week, we’ve got something extra special for you! We’re sharing the five most impactful takeaways that we’ve walked away with after another one of our in-person events here in the beautiful north of Colorado. The truth is, in today’s world, people are craving real-life connections more than ever—and we’ve seen some of the best progress and biggest breakthroughs from our clients after attending in-person events. Tune in to learn what ...

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49:25

Turn Expertise into Influence: Writing a Book That...

The Coaching Equation ·

2024/12/10

Today is all about books. But we’re not just talking about reading or writing; we’re focusing on the marketing side of things and converting readers into clients. This is a game-changing topic for coaches and entrepreneurs, and we are thrilled to be joined by the seasoned writer, editor, publisher, CEO, and Founder of Date with the Muse, Annalisa Summea. Annalisa is here to show how you can turn your knowledge and experiences into powerful tools for influence and growth, and she begins by exp...

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59:31

Creating a Personal Brand with Rory Vaden

The Coaching Equation ·

2024/12/04

Time to revisit where it all started: Rory Vaden's take on personal branding is a lesson that never gets old.Welcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today’s market, how to start building a personal brand, and what a personal brand is not. Rory is a reno...

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98 results

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