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PODCAST

PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape

business marketing

All Episodes

00:30:53

Damon Jones on CSR in the Age of New Activism: How...

PR Future, the USC Center for Public Relations Podcast ·

2020/07/14

Damon Jones has been challenging gender stereotypes, promoting sustainability and fighting for racial equality for the past 23 years through his work at Procter and Gamble. Since being promoted to P&G's chief communications officer at the outset of the COVID-19 pandemic, Damon has continued to foster important discussions within P&G’s audiences and enact positive social change in the corporate landscape. In July 2020, he was named the most influential person in public relations and business on the

en

00:32:57

April Reign on #OscarsSoWhite, Racial Justice and...

PR Future, the USC Center for Public Relations Podcast ·

2020/06/25

As she watched the Oscars from her living room, attorney April Reign tweeted a single hashtag that would change the conversation around diversity and inclusion in Hollywood forever. #OscarsSoWhite started a movement that led her to devote her life to activism, working to amplify traditionally underrepresented voices in the entertainment industry. In this episode, April discusses how social media is propelling conversations around race, discrimination and social inequity to greater

en

00:19:25

Jamie Margolin on Leading Youth to Power: PR and...

PR Future, the USC Center for Public Relations Podcast ·

2020/06/09

At age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.This discussion is part of our series

en

00:20:38

March For Our Lives (Part II): Brendan Duff on...

PR Future, the USC Center for Public Relations Podcast ·

2020/05/19

March for Our Lives began in a small town in Florida, but its student organizers went on to spearhead the largest single-day protest against gun violence in U.S. history. The organization registered over 50,000 new voters and spurred the highest percentage of youth voter turnout ever in the 2018 midterm elections.In part two of our interview with March For Our Lives co-founder Brendan Duff, Brendan discusses why the March For Our Lives organization has expanded its mission to focus on voter

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00:21:00

March For Our Lives (Part I): Brendan Duff on Its...

PR Future, the USC Center for Public Relations Podcast ·

2020/05/19

On February 14, 2018, a gunman open-fired on Marjory Stoneman Douglas High School in Parkland, Florida, in what became the deadliest school shooting in U.S. history. The tragedy gave birth to an influential movement, the student-led March for Our Lives, which transcended South Florida and sparked activism for gun control reform through national protests and school walkouts.In this episode, March For Our Lives co-founder Brendan Duff recalls how the organization came together, and as the de facto

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45 results

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