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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

18:16

The Expanding Political Advertising Options with...

Digital Politics with Karen Jagoda ·

2021/08/20

Matthew Dybwad is the Senior Account Executive focused on political clients at Xandr, AT&T's data-enabled technology platform at the intersection of digital and TV. Their mission is to overcome fragmentation within the advertising landscape for sellers and buyers by creating an exchange that gets them in front of targeted viewers. We talk about: Common misperceptions about the media habits of voters including assuming that voters are like the people who are buying the media. Political marketers

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17:48

Eliminating Traffic Injuries and Fatalities with...

Digital Politics with Karen Jagoda ·

2021/08/05

David Braunstein is President of Together for Safer Roads, a global NGO actively raising awareness and pursuing solutions to increase road safety and eliminate traffic injuries, fatalities, and near-misses. To promote public-private partnerships and social responsibility, TSR is working with corporations, government agencies, and other interested parties to improve the health of all drivers, passengers, cyclists, and pedestrians. They are also executing evidence-based fleet safety solutions. David

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18:56

Reimagining Unemployment Insurance with Rachel...

Digital Politics with Karen Jagoda ·

2021/07/22

Rachel Korberg is the Executive Director at the Families and Workers Fund, and Naomi Walker is the Director of the Economic Analysis and Research Network (EARN) at the Economic Policy Institute. They join me on this podcast to discuss the economic recovery from the pandemic and the need for dramatic unemployment insurance reform. We focus on the previously overlooked value of unemployment insurance with a mission to bring it into the 21st Century. Making Build Back Better a reality will help us

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17:28

Fighting Political Online Fundraising Scams with Mike...

Digital Politics with Karen Jagoda ·

2021/07/15

Mike Nellis is the CEO and Founder of Authentic, a digital consulting and fundraising company working with top-level Democratic and Progressive campaigns. Mike is deeply concerned about the fundraising malpractices and scams used by Republican and Democratic campaigns to confuse seniors, low-information low-tech voters, and those eager to join a community of supporters of a campaign or cause. Mike points out that many digital strategists and consultants take advantage of deceptive wording,

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18:58

Countering Disinformation with Tara McGowan Courier...

Digital Politics with Karen Jagoda ·

2021/07/08

Tara McGowan is the Founder and CEO of Courier Newsroom and shares lessons learned as CEO of ACRONYM and PACRONYM during the 2020 election cycle about low information and elusive swing voters. We talk about: need to give people more opportunities for a balanced information diet providing content where they are online need to understand the new media consumption habits of all voters changing rules and effectiveness of online political advertising when voters are most likely to be persuaded need to

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19:13

Third Wave of Fundraising with Ben Katz ISPolitical

Digital Politics with Karen Jagoda ·

2021/06/18

Ben Katz is a political internet pioneer and Chief Architect ISPolitical and concerned about getting beyond the hyper-partisanship when dealing with questions about how to make sure elections are safe and secure. We also talk about: Need to return to expertise in political campaigns. Ben says the traditional gatekeepers are gone replaced by eager amateurs and brute anger. The impact of nationalization of campaigns on partisanship and for raising money from voters and a national audience. The third

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18:27

Influencing Decision Makers Wherever They Are with...

Digital Politics with Karen Jagoda ·

2021/06/11

Joe Corbe is the Founder of 1631 Digital and the winner of 2 Reed Awards from Campaigns & Elections--one for Best Online Bootstrapped Campaign and the other for Best Online Bare-Knuckled Street Fight Victory for their work with the National Association of Broadcasters to defeat the Ad Tax. As a result of COVID-19 we saw a tremendous increase in time spent on digital sources from desktop to mobile and OTT and Connected TV. Joe talks about the need to micro-target and geo-target decision makers as

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17:53

Bernie Sanders' Mittens and the World of Viral Memes...

Digital Politics with Karen Jagoda ·

2021/06/02

Don Caldwell is Editor-in-Chief of Know Your Meme and an expert on the growth of memes, GIFs, viral videos, and other digital content that is widely shared and hits a responsive chord. Don talks about tracking Internet culture, the history of the word meme, the life cycle of memes, and how social media fuels the speed of how fast and far memes spread. While predicting which memes will go viral is difficult, Don had a feeling that the image of Bernie Sanders wearing his mittens at the Biden

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16:50

Taking Action Against Asian American Pacific...

Digital Politics with Karen Jagoda ·

2021/05/21

Ken Fujimoto is the National Spokesperson for the Unity Against Hate Rally and Executive Director at APAPA a non-partisan non-profit grassroots organization focused on empowering Asian and Pacific Islanders in civic and public affairs. We talk about the goals for the rallies that were held around the country on May 15, the sponsors and participants, and the current anti-hate legislation. While some Hispanic voters may be motivated by Spanish language political and advocacy ads, Ken emphasizes that

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18:39

Power of Memes and GIFs to Break Through the Noise...

Digital Politics with Karen Jagoda ·

2021/05/14

Deepak Puri, Co-Founder and CEO, The Democracy Labs shares insights about the use of memes, GIFs and stickers in a time when people have increasingly short attention spans and are bombarded by messages. There is no magic formula for what will go viral but experimentation is key as are optimizing the images to appear on search engines and having memes ready to go when there is a planned activity. Deepak also reminds us that there are many languages that voters are comfortable with. Translation

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17:16

Determining Mechanics of Voting Has Always Been...

Digital Politics with Karen Jagoda ·

2021/05/06

Joe Sandler, Sandler Reiff Lamb Rosenstein & Birkenstock PC confirms that Federal and State laws regarding voting and voters are just the beginning of the story about how easy or difficult it is to vote. With no national standards for voting and for counting and auditing those votes, mechanisms vary from state to state with election laws often designed to benefit one group over another. Reflections on the current audit of the 2020 votes in Arizona, lessons learned about voter turnout in 2020, need

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17:28

Micro-Targeting Persuasive Messages with Bryan Miller...

Digital Politics with Karen Jagoda ·

2021/04/30

Bryan Miller, President, Neptune Ops is not very interested in polling but rather actual behavior that is being measured in real time by digital tools available for online ad campaigns which allow for refinements in the message, targeting, and creative. Geo-fencing and targeting at the household level is reducing wasted ad dollars and surgically delivering engaging content on the right screen and at the right time. While some issues beg for personalized video, some complicated issues might be

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18:25

Reaching the COVID-19 Vaccine Hesitant with Sean...

Digital Politics with Karen Jagoda ·

2021/04/23

Sean Duggan VP Advertising, SiriusXM shines light on efforts by government agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach those who are qualified to get the shot with broader targeting now that more people are eligible. At the same time, starting to see a pivot to a local multi-language outreach tailored to under-served communities. There is also a growing interest in using

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16:01

Civic Engagement in the Age of Boycotts with Katie...

Digital Politics with Karen Jagoda ·

2021/04/15

Katie Harbath, Founder, Anchor Change is looking to solve issues at the intersection of democracy and technology. Katie reflects on the role corporations play in driving change, the likely benefit of boycotts by consumers and voters, need for corporations to be authentic and transparent about political and cause related contributions, and how we think about protecting First Amendment rights. After 10 years at Facebook, most recently as a Public Policy Director, Katie talks about lessons learned

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18:02

Early Polling on Governor Newsom Recall Effort in CA...

Digital Politics with Karen Jagoda ·

2021/03/25

Adam Probolsky, President, Probolsky Research conducted a poll of California voters on March 23, 2021 to get an early look at the interest voters have in recalling California Governor Gavin Newsom. Among likely voters, the support for No on the recall is strongest with women, while Latino voters seem the most receptive to the recall. The successful campaign to recall Governor Gray Davis in 2003 took place when there were more registered Republicans and the top Republican candidate was Arnold

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21:06

Understanding What Drives Swing Voters with Rich Thau...

Digital Politics with Karen Jagoda ·

2021/03/12

Rich Thau, Co-Founder and President, Engagious describes his ongoing Swing Voter Project which explores the motivation and behavior of those who voted for Obama then voted for Trump and those who voted for Trump and then voted for Biden. With adjustments for COVID-19 restrictions, Rich moved online to talk with voters around the country about their sources of information, interest in voting, and what issues mattered the most to them. Swing voters are not having a problem making up their minds

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17:12

Promoting Fact-Based Content to Fight Disinformation...

Digital Politics with Karen Jagoda ·

2021/03/04

Poppy MacDonald is President, USAFacts a non-partisan civic engagement initiative with a mission to get accurate facts in the hands of more people. With experience working in Congress and most recently President and COO of Politico, Poppy joined with Steve Ballmer, founder of USAFacts to bring robust, accurate and understandable data from over 70 federal government sources to consumers, journalists, researchers, students, and anyone who is trying to make sense of key issues in our society. USAFacts

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17:05

Shaping Legislative Priorities with Darryl Lucien...

Digital Politics with Karen Jagoda ·

2021/02/25

Darryl Lucien, Lucien Partners, a California based lobby firm, has insider experience as a legislative director and staffer which he brings to his clients as he advises them about how to pivot during these times of COVID-19 and changes in administrations. While weather and natural disasters will draw more attention to infrastructure issues, it all comes down to where the money comes from and priorities of elected and government officials., not necessarily ballot initiatives which will continue to be

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18:39

Next Generation of Digital Campaign and Advocacy...

Digital Politics with Karen Jagoda ·

2021/02/19

Betsy Hoover, Partner, Higher Ground Labs is enthusiastic about the progress in 2020 of their portfolio companies. While the impact of COVID-19 required some pivoting in strategy, product development and marketing, in 2020 these start-ups had the tested technology that campaigns needed and used up and down the ballot to reach, educate, and mobilize voters on the Progressive side. It is expected that the distributed digital model will be a permanent component of future campaigns and the challenge

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22:48

Origins and Promise of Mobile Phones with Martin...

Digital Politics with Karen Jagoda ·

2021/02/10

Martin Cooper is an engineer, inventor, entrepreneur, futurist and author of Cutting the Cord: The Cell Phone Has Transformed Humanity. He is known as the father of the cell phone as he led the creation of the world's first handheld mobile phone at Motorola based on his work on pagers, two-way radio dispatch systems, quartz crystal manufacture, competing with AT&T and educating the FEC. As a wireless visionary, Marty reflects on the limitations of monopolies, the need to create technology that

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341 results

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