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PODCAST

All Marketing Podcast

***New Episodes Weekly 10am Mondays AWST*** Welcome to All Marketing"s Digital Marketing Podcast on Spotify, your go-to destination for the latest trends, strategies, and tips in digital marketing. Hosted by Mark Williamson, this podcast covers everything from SEO, social media, content marketing, to innovative advertising techniques. Each episode is packed with actionable advice, insightful interviews, and real-world case studies, making it ideal for marketing professionals, business owners, and

business marketing

All Episodes

00:07:19

US Election Marketing

All Marketing Podcast ·

2024/11/03

In this episode of The All Marketing Podcast, Mark Williamson dives into the high-stakes world of US election marketing, spotlighting Kamala Harris and Donald Trump’s 2024 campaigns. Learn how each candidate uses data analytics, influencer partnerships, and storytelling to connect with voters and make an impact. Explore lessons on engagement, real-time marketing, and brand-building that apply to businesses of all sizes.

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00:07:40

Optimising with HRV

All Marketing Podcast ·

2024/10/27

In this episode of The All Marketing Podcast, Mark Williamson explores how Heart Rate Variability (HRV) tracking on the Apple Watch can optimise performance and wellbeing for business owners and marketers. Learn how to use the Breathe app to track HRV in the morning and gain insights into stress, emotional resilience, and recovery. Mark breaks down the pros and cons of HRV tracking and provides actionable tips for improving your HRV. Tune in to discover how this metric can help you stay on top of

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00:07:03

Micro-Moments in Marketing

All Marketing Podcast ·

2024/10/20

In this episode of The All Marketing Podcast, host Mark Williamson explores the power of micro-moments in marketing. Learn how to engage consumers in real-time with short-form content, mobile optimisation, and targeted ads. Mark shares strategies and real-world examples of how businesses can capture attention in critical decision-making moments. Tune in to discover how to make the most of these intent-driven touchpoints to boost engagement and conversions.

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00:08:13

Sustainable Marketing

All Marketing Podcast ·

2024/10/13

In this episode of The All Marketing Podcast, host Mark Williamson explores how small businesses can leverage sustainable marketing to build customer loyalty, differentiate from competitors, and create a positive brand reputation. Learn how to implement eco-friendly strategies, communicate transparency, and see real-world examples of successful sustainable marketing campaigns from Perth-based businesses.

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00:08:07

AI for Small Business

All Marketing Podcast ·

2024/10/06

In this episode of The All Marketing Podcast, host Mark Williamson explores the transformative power of AI in small business marketing. Discover how AI can help automate tasks, personalise customer experiences, and drive data-driven decisions. Mark shares real-world examples of small businesses in Perth that have successfully integrated AI into their marketing strategies, along with some ethical considerations to keep in mind. Tune in to learn how AI can revolutionise your marketing efforts and

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00:09:54

The Power of Storytelling

All Marketing Podcast ·

2024/09/30

In this week's episode of The All Marketing Podcast, host Mark Williamson explores the transformative power of storytelling in marketing. Discover how brands can use storytelling to connect with their audience on an emotional level, build a strong brand identity, and differentiate themselves from competitors. Mark dives into the psychology behind why stories resonate with people and shares examples of successful storytelling campaigns from top brands. Tune in to learn how your business can

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00:16:35

Being Personable Pays

All Marketing Podcast ·

2024/09/23

In this episode of the All Marketing Podcast, host Mark Williamson explores the importance of being personable and embracing personalisation in business. Broadcasting from East Perth, Western Australia, Mark discusses how small gestures and tailored experiences can significantly impact customer satisfaction and loyalty. Learn about effective personalisation strategies and hear real-life case studies from Perth businesses, including a technology solutions provider, a mining company, and an

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00:08:16

Authenticity In Marketing

All Marketing Podcast ·

2024/09/16

In this episode of the All Marketing Podcast, host Mark Williamson dives deep into the power of authenticity in marketing. Broadcasting from East Perth, Western Australia, Mark explores why being genuine and transparent is crucial for building trust and fostering long-term relationships with your audience. Learn about the core principles of authentic marketing, discover actionable strategies to incorporate authenticity into your brand, and hear inspiring case studies from Perth businesses that are

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00:06:49

Creating Valuable Content

All Marketing Podcast ·

2024/09/09

In this episode of the All Marketing Podcast, host Mark Williamson explores the art and science of creating valuable content that resonates with audiences and drives business growth. Broadcasting from East Perth, Western Australia, Mark dives into the core principles of valuable content, from relevance and quality to engagement and consistency. Learn actionable strategies to understand your audience, solve their problems, and tell compelling stories through various content formats. Plus, hear

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00:05:07

Simplicity Sells

All Marketing Podcast ·

2024/09/02

In this episode of the All Marketing Podcast, Mark Williamson explores the powerful concept of "Simplicity Sells" and how it can transform your business strategy. Broadcasting from East Perth, Western Australia, Mark dives into the importance of stripping back to basics to create clear, focused, and effective marketing and business practices. Learn from local Perth businesses that have successfully embraced simplicity, leading to increased customer satisfaction, streamlined operations,

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00:04:10

The Perils of Offshoring

All Marketing Podcast ·

2024/08/25

In this revealing episode of the All Marketing Podcast, host Mark Williamson unpacks the often overlooked consequences of offshoring business functions. Broadcasting from Perth, Western Australia, Mark dives into real-life case studies where offshoring has backfired, costing businesses more in the long run than they saved initially. From compromised quality and operational inefficiencies to severe security breaches, listen to why keeping it local might be the best strategy for your business. Plus,

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00:05:14

Agencies vs. All Marketing

All Marketing Podcast ·

2024/08/21

In this week's episode of the "All Marketing Podcast," we share a real-life story of a medium-sized timber flooring business frustrated by large marketing agencies' high costs and impersonal service. Discover how All Marketing offered a personalised and cost-effective alternative, delivering agency-level expertise without the overheads. We compare the pros and cons of working with large agencies versus a one-man consultancy, highlighting the benefits of personalised attention and

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00:06:10

The Craziest Tech Gadgets

All Marketing Podcast ·

2024/06/03

In this week's episode of the "All Marketing Podcast," we explore the latest and most innovative tech gadgets from CES 2024. From Samsung's Ballie robot fitness assistant and Shift Robotics' Moonwalkers X—the world’s fastest shoes—to the Skyted Silent Communication Mask for private conversations, ZooGears TheButter piano for dogs, and the Flappie AI Cat Door for smarter pet management, we cover it all. We also dive deep into the Naqi Neural Headphones, which not only enhance

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00:04:39

Mobile Payment Tech

All Marketing Podcast ·

2024/04/29

In this week's episode of the "All Marketing Podcast," we delve into the transformative world of mobile payment technologies for small businesses, focusing on Apple's Tap to Pay and Square's processing software and terminals. Discover how these innovative solutions streamline transactions, enhance customer experience, and integrate seamlessly into comprehensive marketing strategies. We'll explore real-world applications, the benefits of these systems, and how they can be

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00:06:51

Navigating Google's Tightrope: Tales of Compliance

All Marketing Podcast ·

2024/04/21

In this episode of the "All Marketing Podcast," we explore the critical importance of compliance with Google's advertising policies through real-life cases from Western Australia and Queensland. Learn about a WA mining safety wear business that faced significant challenges after their Google Ads account was suspended and a Queensland business struggling to reactivate their Google My Business profile. Discover the severe consequences of non-compliance, the importance of addressing

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00:05:00

Enhancing Customer Interactions

All Marketing Podcast ·

2024/04/14

In this episode of the "All Marketing Podcast" titled "Enhancing Customer Interactions," we explore the crucial role of Google My Business (GMB) messaging and QR codes in improving customer engagement. We delve into a case study from Perth, where a client's failure to respond to GMB messages promptly led to a temporary disabling of this feature, resulting in a significant lead loss. We also discuss the benefits of QR codes for local businesses, providing recommendations for

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00:06:59

Unique Selling Proposition

All Marketing Podcast ·

2024/03/10

Unique Selling Proposition: Your Key to Competitive Advantage in Business. This week on the "All Marketing Podcast," we dive into the concept of the Unique Selling Proposition (USP) and its critical role as the backbone of a company's competitive advantage in the business world. A USP distinguishes a business from its competitors by highlighting unique features or benefits that make its product or service the preferred choice for its target customers. We'll explore how identifying

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00:04:13

Google Ads Account Suspensions

All Marketing Podcast ·

2024/03/03

In this week's episode of the "All Marketing Podcast," we delve into the critical issue of Google Ads account suspensions, a situation that can significantly impact any business relying on digital advertising. Google Ads accounts can be suspended for various reasons, including policy violations, suspicious activity, or non-payment. Understanding the specific cause of your suspension is the first step toward resolving the issue and getting your account back in good standing.

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00:05:14

The Evolution of Marketing

All Marketing Podcast ·

2024/02/29

In this insightful episode of the "All Marketing Podcast," host Mark Williamson, direct from East Perth, explores the evolving landscape of digital communication, focusing on emerging technologies set to reshape the future of marketing. Mark begins with a personal note, apologising for missing the previous episode due to a family loss, thanking listeners for their understanding and support. Diving into the heart of the episode, Mark discusses the potential successors to traditional email,

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00:04:56

Psychology of Marketing

All Marketing Podcast ·

2024/02/18

Dive into the heart of East Perth with the "All Marketing Podcast," hosted by Mark Williamson, the visionary behind All Marketing. This special 2024 edition takes you on an enlightening journey through the dynamic world of marketing psychology, blending cutting-edge insights with actionable strategies. From the art of emotional storytelling to the subtleties of color psychology, and the imperative of ethical marketing, Mark unpacks how understanding the human behind the consumer can

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