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PODCAST

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A podcast about using quizzes for lead generation and how to build up traffic from content marketing.

business entrepreneurship

All Episodes

23:20

How Cyn Meyer Uses Quizzes to Engage and Grow Her...

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2025/08/22

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Cyn Meyer, founder of Second Wind Movement, to explore how she’s used quizzes as an intentional, long-game marketing tool to build connection and drive engagement. With over 20 years of experience in marketing, Cyn shares the evolution of her content strategy, from early blogging to creating a highly personalized quiz designed to guide older adults toward purposeful, fulfilling retirement. She unpacks how emotional insi...

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37:55

Psychology Meets Quiz Marketing: Charlotte Grimmel’s...

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2025/08/15

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Charlotte Grimmel, founder of The Mind Friend, to explore how psychology and quizzes intersect to create deeply engaging marketing experiences. Charlotte shares her process for crafting personalized quizzes that don’t just attract leads, they provoke emotion, build trust, and offer meaningful insights into a person’s mindset and behavior. They discuss how understanding audience psychology can elevate content strategy an...

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21:02

The Launch Collaborative Approach to Quiz Funnels...

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2025/08/08

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Jessica Walther, founder of The Launch Collaborative, to explore how quiz funnels are transforming the way wellness practitioners and service providers attract and convert leads. Jessica breaks down her signature approach to using quizzes for segmentation, simplifying marketing strategies, and building genuine connections with potential clients, without adding stress to the process. They dive into the power of per...

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55:35

Creating Interactive Content That Engages Ideal...

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2025/08/01

In this episode of the Quiz Marketing Podcast, Josh Haynam is joined by Sarah Goff-Dupont, brand storyteller, content strategist, and unapologetic word nerd, for a deep dive into the power of interactive content. From quizzes and decision trees to flow charts and assessments, Sarah shares how thoughtfully designed experiences can elevate engagement and make content feel more human. They discuss what it takes to stand out in a sea of sameness, the role of AI in shaping modern strategies, and w...

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36:31

Quizzes that Convert: Tayler Cusick-Hollman on SaaS...

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2025/07/25

In this episode of the Quiz Marketing Podcast, Josh Haynam chats with Tayler Cusick-Hollman, Co-Founder of Enji, about how quizzes can become powerful lead magnets for SaaS companies. Tayler shares her insights on using quizzes to uncover customer pain points and guide prospects toward the right solutions—building trust and boosting engagement along the way. They dig into the psychology behind why quizzes work, how they help customers become problem-aware, and why authentic communication is k...

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30:40

Scaling Conversations: Bri Jones on Quizzes & Human...

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2025/07/18

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Bri Jones, Head of Marketing at Stitch, to explore how interactive content — especially quizzes — can scale meaningful conversations in a noisy digital world. Bri shares how Stitch uses quizzes to deliver genuine value to clients without putting up gates or barriers, building trust and brand loyalty along the way. She breaks down why aligning content with real client needs is the secret to staying relevant and why clear...

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26:58

Root Causes Made Simple: Jennifer Brand’s Skin Health...

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2025/07/11

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Jennifer Brand, a clinical nutritionist who’s transforming how parents approach chronic skin issues in children. Jennifer shares the story behind her innovative quiz — an interactive tool designed to help parents uncover the hidden triggers behind persistent rashes and skin conditions. Instead of masking symptoms with creams and quick fixes, Jennifer explains how her quiz educates families about the gut-skin connection ...

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27:53

Behind the Scenes of a Hit Design Quiz with Allisa...

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2025/06/27

In this episode, Josh Haynam chats with home stylist and digital creator Allisa Jacobs about the creation of her wildly popular interior design style quiz. Allisa shares the inspiration behind the quiz, how she channeled the nostalgia of magazine-style questions, and the thoughtful process of balancing answer options to avoid overwhelming her audience. From brainstorming quiz titles to refining questions and visuals, she offers a peek into what it takes to create a quiz that not only resonate...

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43:09

How Educator Forever Blends Human Connection with...

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2025/06/20

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Lily Jones, former classroom teacher turned founder of Educator Forever. Lily shares how she built a purpose-driven business that helps teachers explore meaningful career paths beyond the classroom—starting with a powerful, personalized quiz. Together, they dive into how personalization fosters trust and engagement, and why active learning experiences like quizzes are key to sparking curiosity and long-term growth. Lily...

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31:48

Using Quizzes to Start Powerful Conversations with...

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2025/06/13

In this conversation, Josh Haynam and Michelle Shapiro discuss the innovative use of quizzes in the health and dietitian space. Michelle shares her experience in creating nuanced quizzes that address sensitive topics like weight loss and living in a highly sensitive body. They explore the importance of trust, honesty, and curiosity in engaging audiences, as well as the effectiveness of social media in promoting these quizzes. Michelle also highlights her journey in podcasting and her future g...

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27:13

170k Leads With a Quiz Lead Magnet ft. Carly Banks of...

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2025/05/30

In this conversation, Josh Haynam and Carly Banks discuss the integration of Ayurveda into a quiz format, exploring how simple practices can lead to significant health improvements. Carly shares her journey of developing the quiz, the various iterations it has undergone, and the marketing strategies that have led to impressive engagement and conversion rates. They delve into the importance of email marketing, community building, and the transition to a membership model, highlighting the evolv...

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32:15

Scaling Smarter with Quizzes ft. Chelsea Clarke

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2025/05/23

In this conversation, Josh Haynam and Chelsea Clarke discuss the effective use of quizzes in business for lead generation and audience engagement. Chelsea shares her experiences with quizzes, how they help segment audiences, and the importance of seasonal marketing alongside evergreen content. They explore Chelsea's entrepreneurial journey, the significance of understanding audience preferences, and the necessity of diversifying traffic sources in light of changing algorithms. The discussion ...

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33:14

Building a Relatable Quiz That Converts with Jenn...

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2025/05/16

Josh Haynam interviews Jen Bazwick, the founder of The Intuitive Nutritionist, about her journey in creating a successful quiz that helps individuals understand their relationship with food. Jen shares her experiences of overcoming perfectionism, brainstorming ideas, and developing a quiz that resonates with her audience. The discussion also covers the impact of the quiz on her business growth, her accidental start as an entrepreneur, and the importance of evolving marketing strategies to eng...

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36:01

Storytelling and Belonging ft. Naomi Crellin from...

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2025/05/09

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google's Experience Institute. They discuss the importance of creating spaces for sharing stories, the role of quizzes in fostering connection, and how belonging is a journey that influences engagement and innovation. The conversation highlights the ne...

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47:46

Decision Making with Ye Li

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2025/05/02

In this episode of the Quiz Marketing Podcast, I sit down with Professor Ye Li, Associate Professor of Management at UC Riverside, to explore the fascinating world of behavioral science and decision-making. We dive into how emotions, gratitude, and cognitive shortcuts (heuristics) shape our choices—especially around money and health—and what truly defines a “good” decision. Professor Li also shares why the design of a question can dramatically influence outcomes in both research and marketing...

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41:10

Building Audience Trust with Hannah Williams of...

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2025/04/25

In this episode of the Quiz Marketing Podcast, I sit down with Hannah Williams, founder of Salary Transparent Street, the viral movement bringing pay transparency to the forefront of career conversations. We dive into how Hannah is using content strategy and interactive tools like the "Are You Underpaid?" quiz to educate and empower people on their compensation. From building trust through free resources to exploring ethical partnerships and leveraging AI for personalized insights, Hannah sha...

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32:55

Qualification and Education With Quizzes ft. Karen...

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2025/04/18

In this episode of the Quiz Marketing Podcast, we’re joined by Karen Polcaro, Chief Marketing Officer at SpotOn Fence, to explore how the company uses quizzes to engage pet parents and drive conversions. Karen shares insights into SpotOn’s innovative GPS-based dog fence system, discussing how quizzes help with customer education, segmentation, and qualification. We dive into the power of personalization, omni-channel marketing, and how SpotOn tailors its messaging to different customer segmen...

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29:28

Hiring Assessments with Tyler Leber of Coconut

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2025/04/15

In this episode of the Quiz Marketing Podcast, I chat with Tyler Leber, Co-Founder of Coconut, a platform revolutionizing how creators and solopreneurs manage remote hiring. We dive into how Coconut uses quiz-based applicant screening with advanced branching logic to efficiently match virtual assistants with growing businesses. Tyler shares the founding story of Coconut, the challenges and benefits of offshore vs. U.S. hiring, and how automation and AI are streamlining the process. We also ex...

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40:48

How to Show Empathy in Your Quiz ft. Maiko Sakai

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2025/04/08

In this episode of the Quiz Marketing Podcast, I sit down with Maiko Sakai—strategic business consultant and quiz expert—to explore how quizzes can become powerful tools for authentic connection and scalable growth. Maiko shares her 10-step blueprint for quiz creation, packed with insights on crafting titles that spark curiosity, writing questions that tap into the secret desires of your audience, and aligning your quiz with your broader business model. We dive into real-world quiz examples, ...

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38:46

How to Scale Product Recommendations Ft. Tech Savvy...

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2025/04/01

In this episode of the Quiz Marketing Podcast, I sit down with Dawn Richardson, Product Education Manager at Flodesk, Tech Educator & Content Creator at Tech Savvy Creative, to dive deep into the power of quizzes for audience engagement, content creation, and lead generation. We explore how to craft effective quiz questions, leverage expertise to build trust, and use quiz insights to create personalized marketing strategies. Dawn shares her expertise in tech support, email marketing, and ...

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207 results

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