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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

00:59:24

Marketing Secrets of Steam Next Fest

IndieGameBusiness® ·

2025/05/18

Marketing agency founder Michael Brown discusses the best way to optimize your marketing to ensure you get the maximum return on Steam Next Fest and the tips and tricks Vicarious uses to ensure momentum for their games.

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00:58:10

Indie Game Marketing Fundamentals

IndieGameBusiness® ·

2025/05/17

Professor Jim Huntley of USC Games will present fundamental marketingstrategies for interactive games, with a focus on indie games with limited budget sand resources, including some recommended tools and best practices.

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01:00:35

Playing the Wishlist Game

IndieGameBusiness® ·

2025/05/16

Steam wishlists are one of the most powerful tools available to game developers. This session, we'll break down everything you need to know about wishlists: what they are, why they matter, and how to effectively grow them before launch. You'll learn practical strategies for increasing your wishlist count, how wishlists signal interest to the Steam algorithm, and how they translate into actual sales.

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00:59:19

Going Rogue: How Community & Connections Can Stealth...

IndieGameBusiness® ·

2025/05/15

Going Rogue dives into the power of throwing what you know out the window and focusing on the organic opportunities that come with community management to drive your marketing. Learn tactics to building these connections, how to explore new ways to think of community management, and how it can create a buzz around your project. Smashing skulls with overt marketing is no longer the way - it's time to get stealthy about how we approach it so that it doesn't give players the ick.

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00:59:51

Ready, Set, Launch: Building a Go-to-Market Plan for...

IndieGameBusiness® ·

2025/05/14

Great marketing doesn't happen by accident—it starts with a solid plan. In this final session, Alyssa will outline how to craft a go-to-market strategy that aligns with your game, goals, and resources.

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01:02:26

From Content Creator to Community Manager | Jack...

IndieGameBusiness® ·

2025/05/02

Join us for an engaging conversation with Jack Pattillo, Community Manager at Channel37, as he shares his journey from content creation to community management. After 15 years at Rooster Teeth, Jack delves into the evolving landscape of gaming, how to foster a thriving community, and his experience working remotely with a company based overseas. In this episode, Jack offers insights into life after Rooster Teeth, discusses the industry’s rapid changes over the decades, and highlights the unique

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00:57:00

Serious Games, Real Impact | Jennifer Javornik

IndieGameBusiness® ·

2025/04/25

In this episode of IndieGameBusiness, we sit down with Jennifer Javornik, Chief Partnerships Officer at Filament Games, to explore the impactful and fast-growing world of serious games. Jennifer breaks down what serious games are, who they're for, and why this corner of the industry is gaining serious momentum.We dive into the types of games Filament creates, the company’s main sources of business, and how they successfully connect with clients across industries. Jennifer also highlights

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01:00:52

The State of the Industry: Data-Driven & Unfiltered |...

IndieGameBusiness® ·

2025/04/11

In this episode of IndieGameBusiness, we’re cutting through the noise with Pontus Mahler, Managing Director at Agora Gaming Partners, to talk about the real state of the gaming industry—no hype, no fluff, just facts backed by data.Pontus brings a grounded and data-driven perspective to an industry that’s been full of dramatic headlines, speculation, and uncertainty. We dive deep into what the numbers actually say about the market, publishing trends, investment activity, studio closures, and what it

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00:58:10

How to Survive, Rebuild, and Lead a Game Studio |...

IndieGameBusiness® ·

2025/04/03

In this powerful episode of IndieGameBusiness, we sit down with Frederick Brassard, Studio Head at Nesting Games, to talk about the realities of running, losing, and rebuilding a game studio. With a career that began in the early days of Ubisoft Montreal—where he was hired as their 8th employee—Frederick shares an incredible story that spans decades of growth, challenges, and resilience in the game industry.We dive into hard but essential questions: What does it take for a studio to survive in

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01:00:52

The Multitasking Way Forward: Strategies for Success

IndieGameBusiness® ·

2025/03/10

In today’s fast-paced world, multitasking is both a challenge and an opportunity. This session explores cutting-edge strategies to enhance productivity, maintain focus, and reduce burnout while juggling multiple priorities. Learn how to harness the power of intentional multitasking to achieve your goals without compromising quality.Key Takeaways:Mastering techniques for efficient multitaskingBalancing focus and flexibilityReducing stress while improving resultsJoin us to discover a smarter approach

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01:31:01

The Secrets to Pitching and Publishing Success |...

IndieGameBusiness® ·

2025/03/10

In this episode, we sit down with Joshua Garrity, the Head Game Scout at Secret Mode, to uncover the keys to getting your game signed in today's competitive publishing landscape. Joshua shares expert insights on pitching, the ideal budget ranges for different types of projects, and what publishers are really looking for in new games.We also discuss common mistakes that developers should avoid, red flags in potential publishing partners, and how to position your game for the best possible chance

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00:59:18

Indie Survival Guide: Mastering Business Development...

IndieGameBusiness® ·

2025/03/09

Master the essentials of Business Development with this practical guide tailored for indie game studios. Learn budget-friendly strategies to build partnerships, pitch your game effectively, and unlock growth opportunities - all while juggling multiple roles in your team.Key Takeaways:- Develop cost-effective BD strategies.- Build and maintain impactful partnerships.- Learn to pitch your game with confidence.- Integrate BD into a busy indie dev workflow.

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00:59:50

Why Your Budget is Your BFF

IndieGameBusiness® ·

2025/03/09

We will go through some points on how your budget can be your best friend in managing your studio and not something to moan about. A good budget can be a great friend to rely upon when you need to make the difficult decisions and plans to ensure the health of your team and your product.

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01:00:45

Responsible Leadership: Lead Like a Tank

IndieGameBusiness® ·

2025/03/08

In multiplayer games, tanks lead the charge, absorb damage, manage threats, and keep their group pressing forward. Leadership in game development can similarly empower their teams—navigating challenges, shielding your team, and owning the path forward. This talk explores how leaders can use a “tank” mindset to absorb the emotional impact of failures and quickly invigorate their team to develop solutions and press forward collaboratively. Learn about strategies for evaluating issues, maintaining

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00:55:01

Level Up Your Leadership: Embracing Inclusion for a...

IndieGameBusiness® ·

2025/03/07

Did you know 80% of team conflict stems from unclear goals and expectations? In game development, differing perspectives on risk, decision-making, and team dynamics can present both challenges and opportunities. This session introduces the Cultural Intelligence (CQ) framework—a proven approach for inclusive leadership. By fostering CQ, leaders can empower their teams to overcome unconscious bias, embrace diversity, and drive innovation, building a more resilient and representative industry. Learn

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01:00:45

Breaking the Chains: Building Your IP From a...

IndieGameBusiness® ·

2025/03/07

As per XDS report 2024, 28% of gamedev service providers are developing their own IP, an added 22% want to do in the future. Transitioning from work for hire studio to creating your own titles and IPs is an exciting yet challenging journey. This session will explore key insights and strategies for managing the shift, including team management, balancing client work with in-house projects, recruiting the right talent, and navigating investor expectations. Drawing from my experience, it will highlight

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00:59:31

My Team is a Brick Wall

IndieGameBusiness® ·

2025/03/05

This talk will delve into the essential efforts needed to build a strong team. It will cover the obstacles faced, potential solutions, and the rationale behind these solutions. Emphasizing the importance of teamwork, the talk will highlight the need for connecting and integrating diverse minds towards a common goal. Understanding team composition and leveraging this valuable human resource will be key themes. By the end of the talk, viewers will gain various tools to enhance their team's

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00:57:02

Zero to Studio In Ten 'Easy' Steps

IndieGameBusiness® ·

2025/03/04

Zero to Studio in Ten 'Easy' Steps is a practical and inspiring talk for aspiring game developers navigating the challenges of building a studio during industry upheaval. The discussion unpacks ten critical steps, from crafting a clear vision and securing funding to assembling a resilient team and embracing agile workflows. It highlights lessons from missteps, the importance of adaptability, and strategies for staying innovative in a competitive market. Attendees will gain insights and a

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01:01:28

Boost Your Organic Downloads with App Store Optimization

IndieGameBusiness® ·

2025/03/03

Discover the power of App Store Optimization (ASO) in this practical session designed for indie developers. Learn what ASO is, how it works, and why it’s essential for boosting your app’s visibility and downloads. I’ll walk you through actionable strategies to optimize keywords, visuals, and A/B testing, so you can implement ASO for your games with confidence. Whether you're just starting or looking to improve, this session will help you take your app to the next level.

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01:00:33

Surviving the Solo Game Developer Journey

IndieGameBusiness® ·

2025/03/02

Developing a high quality game as a solo game developer is challenging. This session will focus on overcoming obstacles that you will face when trying to complete a full game production, building your reputation as a professional/expert in the industry, establishing your brand, networking with relevant experts/business associates and marketing/self publishing your game. I share my journey and lessons I learned as an African game developer pursuing a full-time career as a solo game developer.

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472 results

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