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PODCAST

WHY DESIGN?

Chris Whyte | Kodu

Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware

arts design

All Episodes

59:53

Lessons from War Zones to Dyson: Tom Parsons' Journey...

WHY DESIGN? ·

2025/02/05

Guest: Tom Parsons, Founder of Aetha DesignHost: Chris Whyte, Founder of KoduSign up for Why Design? events: https://teamkodu.com/eventsFrom designing surveillance systems for superyachts to navigating a live war zone in Peru and leading projects at Dyson, Tom Parsons’ journey through product design is nothing short of extraordinary. Now the founder of Aetha Design, Tom shares invaluable lessons on designing under pressure, building trust with clients, and balancing creativity with commercial

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54:06

How Bebello is Redefining Parenting: Andrew Carr on...

WHY DESIGN? ·

2025/01/29

In this episode of Why Design?, Chris Whyte speaks with Andrew Carr, founder of Bebello, a mission-driven startup transforming the way new parents approach bottle and pump cleaning with sustainability at its core. Andrew’s flagship product, the Bebello Washer, saves time for parents while drastically reducing environmental impact.Andrew’s career journey spans nearly two decades, including roles at Elvie, Shark Ninja, Plexus, and design consultancies across the US, China, and Scotland. Along the way,

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01:01:31

The Future of 3D Collaboration: Oluwaseyi Sosanya’s...

WHY DESIGN? ·

2025/01/22

In this episode of Why Design?, Chris Whyte speaks with Oluwaseyi (Seyi) Sosanya, co-founder and CEO of Gravity Sketch, a revolutionary 3D design platform transforming how teams create, visualise, and collaborate across industries such as automotive, fashion, and product development.Seyi’s journey spans continents and disciplines—from studying mechanical engineering at Oregon State University, working in Taiwan’s manufacturing hubs, and designing at Jaguar Land Rover, to co-founding Gravity Sketch

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01:17:08

Benn Klewpatinond on how he's building a thriving...

WHY DESIGN? ·

2025/01/15

In this episode of Why Design?, Chris Whyte sits down with Benn Klewpatinond, founder of Inond Design and the visionary behind the Floatrower fitness machine. Benn’s career is a fascinating mix of engineering, design, and entrepreneurship, spanning corporate roles, consultancy work, and now running his own product realisation business.Benn shares his journey, from introducing inclusive design at Bristan to working on cutting-edge projects at LA Design, including the Floatrower—a rowing machine that

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01:21

Announcement! The Design Journeys Podcast is changing...

WHY DESIGN? ·

2024/12/13

How a Name Change Became Our Biggest Opportunity Yet𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐨 𝐰𝐡𝐞𝐧 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 𝐠𝐞𝐭𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐝?It's Chris Whyte here, founder of Kodu and host of The Design Journeys Podcast. I wanted to share an important announcement.After nine months of sharing stories from the world of physical product development, The Design Journeys Podcast is evolving. Starting in January, we’ll be rebranding as𝐖𝐡𝐲 𝐃𝐞𝐬𝐢𝐠𝐧?𝐖𝐡𝐲 𝐭𝐡𝐞 𝐜𝐡𝐚𝐧𝐠𝐞?A few

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01:00:25

From LEGO to Quarterre: Nick Mannion’s Journey...

WHY DESIGN? ·

2024/12/04

Register your interest in our community events here: www.teamkodu.com/eventsIn this final episode of The Design Journeys Podcast under its current name, Chris Whyte speaks with Nick Mannion, co-founder and director of Quarterre Studio. Nick’s career journey has been shaped by a love of drawing, storytelling, and exploration, leading him from a degree in Transport Design at Coventry University to an expansive career working with global brands like LEGO, Polestar, Mercedes, and IKEA.Nick shares

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01:00:55

From Burnout to Breakthrough: Tracy Sharp’s Journey...

WHY DESIGN? ·

2024/11/27

In this episode, ChrisWhytespeaks with Tracy Sharp, founder of Sharp Minds and host ofBeginner’s Guide to Design Thinking. Tracy shares her incredible journey from studying product design engineering at Strathclyde University to leading global teams and building a career in mentoring and coaching. She opens up about her experiences as a female leader in engineering, the importance of asking for what you want, and how she overcame burnout to create Sharp Minds. Tracy discusses leveraging design

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01:01:54

How Fred Russell-Pavier Brings Cutting-Edge Stability...

WHY DESIGN? ·

2024/11/20

Episode 19 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!In this episode, Chris Whyte sits down with Fred Russell-Pavier, co-founder and Chief Technology Officer of Super Smith, a company focused on creative accessible micro-mobility solutions. Fred’s journey started in academia, where he explored complex sensing and measurement technology, leading to multiple patents and innovations. He shares insights on moving from research to a start-up, using sensing

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01:00:22

Michael König on Revitalising Iconic Brands Through...

WHY DESIGN? ·

2024/11/13

Episode 18 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!In this episode, Chris Whyte interviews Michael König, a design leader whose career journey spans two decades across digital and physical product design. From launching a digital design studio fresh out of university to leading design at Bang & Olufsen and Fiskars, Michael has tackled challenges at some of the world’s most iconic heritage brands. Now, as the founder of a new consultancy, Michael shares

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57:55

Building a Brand Around Purpose and Simplicity with...

WHY DESIGN? ·

2024/11/06

Episode 17 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!In this episode, Chris Whyte speaks with Oliver Murphy, founder of SLOWE Living, a brand built around sustainable, minimalist furniture design. Oliver’s career journey began with industrial design at Loughborough University and evolved through branding and freelancing, ultimately leading him to create a brand during the pandemic. He shares how Japanese and Scandinavian aesthetics shaped his design

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55:21

Consulting for Impact: Michael Bambino on Design and...

WHY DESIGN? ·

2024/10/30

Episode 16 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!In this episode, Chris Whyte speaks with Michael Bambino, founder and creative director of Facility, a design consultancy that brings a strategic, brand-driven approach to product design. Michael shares his unique career journey from engineering and freelance design to launching his own consultancy, emphasizing the challenges and rewards of balancing technical expertise with creative expression. Listeners

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57:25

Tim Maclean | From Dyson to Founding a Design...

WHY DESIGN? ·

2024/10/16

Episode 15 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!In this episode, Chris Whyte chats with Tim Maclean, founder of Cognate, a design consultancy based in Bath. Tim's journey spans decades of experience in the design and engineering field, from Avon Rubber to Herman Miller and Dyson. He shares insights on his varied career, the challenges of switching between permanent roles and contracting, and the eventual decision to start his own consultancy. With

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01:06:24

Mark Joynson-Bickerstaffe on Designing with Purpose:...

WHY DESIGN? ·

2024/10/02

Episode 14 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!In this episode of The Design Journeys Podcast, host Chris Whyte speaks with Mark Joynson-Bickerstaffe, founder of Mark & May and former design leader at Dyson and Kohler. The conversation explores Mark's career journey, starting from his early influences, his time at Dyson during its startup phase, and his leadership role at Kohler. Mark shares insights on the evolving role of designers, the

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01:13:39

Dale Backus on lessons learned building SmallHD to a...

WHY DESIGN? ·

2024/09/18

Episode 13 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!In this episode of the Design Journeys podcast, host Chris Whyte interviews Dale Backus, founder and CEO of Ohsnap, a company known for its innovative phone grip. Dale shares his journey from a marketing background to product design, detailing his experiences with Small HD, the challenges of transitioning from an agency to a product business, and the lessons learned from selling Small HD. He discusses

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01:02:06

From Kohler to Blendjet: William Gordon's Design Journey

WHY DESIGN? ·

2024/09/04

Episode 12 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!In this episode of the Design Journeys podcast, host Chris Whyte interviews William Gordon, Vice President of Design at Blendjet. They discuss William's journey in industrial design, his time at Kohler and SC Johnson, and the importance of building relationships in the design industry. William emphasizes the value of connections and maintaining a network, even during challenging times. He also

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58:41

Tim Sharpe on how design can be a strategic advantage...

WHY DESIGN? ·

2024/08/21

Episode 11 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!In this episode of the Design Journeys podcast, host Chris Whyte interviews Tim Sharpe, co-founder of Better Normal, a consultancy focused on helping non-designers adopt a designer's mindset. Tim shares his career journey, which includes working in various countries and industries, such as consumer electronics, e-bikes, and medical devices. He emphasizes the importance of international

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56:23

Emily Moyer on Embracing AI and The Importance of...

WHY DESIGN? ·

2024/08/07

Episode 10 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode, host Chris Whyte interviews Emily Moyer, an independent industrial design strategy and innovation consultant. Emily has worked with big brands like L'Oreal and Nestle, as well as startups like Aura Home and Bark & Co. She shares her career journey and highlights the importance of user experience and problem-solving in design. Emily also discusses the trends she's

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01:07:01

From Engineer to CEO: Ashley Sayed's Journey in...

WHY DESIGN? ·

2024/07/24

Episode 9 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! Ashley Sayed, CEO of Supply Chain Pro, shares his career journey in product development, from working at Sendo and Motorola to joining TomTom. He discusses the transition from engineer to strategic roles and the importance of connecting design and product development with manufacturing. Ashley also provides advice for young entrepreneurs, emphasizing the need to solve a real problem, have passion,

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54:32

Tim Morton on The Importance of Constraints in...

WHY DESIGN? ·

2024/07/10

Episode 8 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, host Chris Whyte interviews Tim Morton, Director for Global Design North America for Husqvarna. They discuss Tim's career journey, starting with his studies in industrial design at the University of Wales and his time at Lego. Tim shares his experiences working at Lego, including the importance of collaboration, understanding the brand, and

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01:04:57

Adrian Berry on the Challenges and Lessons in...

WHY DESIGN? ·

2024/06/26

Episode 7 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, Chris Whyte interviews Adrian Berry, co-founder of Factory Design. They discuss Adrian's design journey, starting from his studies in engineering product design at London South Bank University to his time at Pentagram and Seymour Powell. Adrian shares the challenges and lessons he learned in business development for design consultancies. They also

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