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PODCAST

Smart in Public

Katie Boysen & Katie Dufficy

CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.

business careers

All Episodes

34:28

11 - Thoughts and Prayers to Intuit’s PR team

Smart in Public ·

2024/11/05

Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who

en-us

42:29

10 - Pitching Cat Food

Smart in Public ·

2024/10/29

We’ve been getting a lot of listener emails – some with episode topic requests and some with quick questions. For this episode, we thought it would be fun to read the quick questions and answer on the fly! Hear our experiences and views on media accountability, navigating a PR career when you move internationally, the definition of comms and the role it plays throughout a business, and some PR horror stories that won't get us fired.Episode Timestamps:2:51 - Media accountability and

en-us

45:17

9 - Interview with Mandy Galmes

Smart in Public ·

2024/10/22

It takes a special leader to lead an agency and do it with heart and soul. In this episode the Katies are joined by Amanda (Mandy) Galmes, Managing Director and Managing Partner ANZ for Sefiani Agency, part of the Clarity Group. Mandy dives into all things agency talent, hiring, helping clients tell their stories - particularly around the growing field of responsible business - and the challenges with doing exec comms in this current climate. Episode timestamps:00:54 - Mandy's Journey into

en-us

39:17

8 - Interview with David Swan

Smart in Public ·

2024/10/15

This week the Katies welcome one of Australia's leading technology reporters and editors David Swan. David's currently the Technology Editor for The Age and Sydney Morning Herald, and was previously Technology Editor for The Australian newspaper. In 2024 he was awarded Australia's best technology journalist at The Lizzies, Australia's national IT Journalism awards. In this episode, we explore the relationship between comms people and media - including when we get it right and

en-us

50:48

7 - Know Your Time Zones

Smart in Public ·

2024/10/08

This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural differences, identifying key publications and journalists, and building trust within your international team members to let them localize with impact.Episode Time Stamps:00:00 - Introduction to Global Communications Teams04:45 - Identifying the Right Time to

en-us

53:54

6 - Interview with Pip Marlow

Smart in Public ·

2024/10/01

The partnership between comms and execs is critical for success – and can also be complicated. In this episode, the Katies are joined by Pip Marlow, Non Executive Director, former CEO of Salesforce Australia & New Zealand, Suncorp Executive and Managing Director of Microsoft Australia, to discuss the importance of the comms/executive relationship, how to build a strong working relationship between comms and the c-suite, whether comms people make good board members, and inevitably we will discuss

en-us

48:52

5 - Flash Mob

Smart in Public ·

2024/09/25

This week the Katies explore the mystical world of paid, owned, and earned content strategies. You'll hear insights around which strategy to leverage and when, what the benefits are for each, and how to strategically educate stakeholders around preferred strategies when presenting your plans.Connect with us on: Instagram TikTok Web

en-us

39:38

4 - Interview with Ashish Patel

Smart in Public ·

2024/09/17

The Katies welcome long-time friend and colleague Ashish Patel, former SVP of Communications at Salesforce, to the podcast to discuss how to strategically make career changes that evolve with the changing needs of the PR market.

en-us

44:54

3 - Hot Take: My Body My Choice

Smart in Public ·

2024/09/12

In our first Hot Take episode, the Katies discuss comms wins and blunders from the US Presidential Debate and the controversy surrounding Elle Macpherson's cancer treatment.

en-us

52:48

Cozzy Liv

Smart in Public ·

2024/09/10

The Katies dive into the world of managing high-functioning PR teams. Topics include how to build trust, managing-up, and the art of establishing strong executive relationships.

en-us

44:34

Only Up From Here

Smart in Public ·

2024/09/06

In this very first episode of Smart in Public, Katie and Katie introduce themselves to the podcasting universe and discuss some of the notable signals, trends and shifts happening across the PR landscape.

en-us

51 results

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