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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

37:17

STOP ‘Winging It’: The Exact Plan to Win Your Week,...

Geronimo Unfiltered ·

2025/04/15

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone.But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse

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51:43

200 Sales in Two Months - How This Pilates Studio...

Geronimo Unfiltered ·

2025/04/08

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom?Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure,

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28:06

Is Your Studio Ready for the Hyrox Boom? Here’s How...

Geronimo Unfiltered ·

2025/04/01

Is Hyrox just a fad—or the biggest opportunity you’re about to miss?Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity). Here’s what we’re

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44:22

The 8 Metrics That Separate 6-Figure Studios from...

Geronimo Unfiltered ·

2025/03/25

Most studio owners are working hard—but are they working on the right things?Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we’re covering: -Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue) -Why leads, sales and

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25:53

Should You Buy a Franchise or Go Independent? The...

Geronimo Unfiltered ·

2025/03/18

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you.We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo. Here’s what we’re covering: Is F45 dead? The truth behind what happened The biggest mistake independent gym owners make Why some franchisees

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25:02

Why the Cost of Living Isn't Ruining Your Gym: Gen Z...

Geronimo Unfiltered ·

2025/03/11

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation. In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing. Here's what we're

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26:11

Studio Owners: Here’s Why Your Memberships Are Stuck...

Geronimo Unfiltered ·

2025/03/04

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected.In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late. Here’s what we’re covering: The ‘cheap offer’

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30:56

Managing Gen Z: Nightmare or Leadership Wake-Up Call?

Geronimo Unfiltered ·

2025/02/25

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership?In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them. Here’s what we’re covering: · The

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27:38

How the World’s #1 F45 Studio Keeps 570 Members with...

Geronimo Unfiltered ·

2025/02/18

What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio isn’t just a gym—it’s your members’ ‘third space’ • The real reason Ian’s studio has a world-class 2% churn rate • How to build a team that wants to

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20:40

How 7 Figure Studio Owners Set Up Their Week: This...

Geronimo Unfiltered ·

2025/02/10

If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner?Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork. In this episode, we’re breaking down exactly how to run your week like a successful CEO, no matter what stage of business you’re at. Here’s what we’re covering: The brutal truth: You’ll never earn a dollar

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36:50

More Members, More Profit, Less Burnout: The 2025...

Geronimo Unfiltered ·

2025/02/03

If your fitness studio is still running the same way it did last year, you’re already behind.The industry is evolving fast, and the top studio owners are adapting just as quickly. In this episode, we’re breaking down exactly what’s in and what’s out for 2025, so you can stop spinning your wheels and start scaling a million-dollar studio that doesn’t burn you out. Here’s what we’re covering: - The mindset shift that’s making 92% of our academy members more profitable than ever - The marketing

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33:12

Stop Doing It All Yourself: How to Build a Team That...

Geronimo Unfiltered ·

2025/01/28

Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your plate? If your business falls apart the second you step away, we need to talk. In this episode, I’m sharing exactly how to stop being the bottleneck, build a team that actually performs, and finally take control of your time in 2025. Here’s what we’re covering: The one test that tells you if you’ve actually built a business or just a job Why your

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24:01

The Winning Habits That Will Break Your Studio Out of...

Geronimo Unfiltered ·

2025/01/21

Are your leads drying up?Is your sales process a mess? Are you just guessing at your numbers? Then this episode is your wake up call. In this episode, I’m breaking down the exact daily, weekly, and monthly habits top studios are using to grow their leads, improve sales, and actually understand their business. These are the non-negotiables that will get you out of survival mode and set you up for a winning year. Here’s what we’re covering: Why most studios can’t hit consistent lead flow + how

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20:53

We Found Over $100K in Savings From Analysing P&Ls …...

Geronimo Unfiltered ·

2025/01/14

Do you feel like your costs are creeping up but you don’t know where to start cutting?Or you feel like you’re working crazy hours but STILL never seeing the money hit your bank account? Then this one is for you. Today I’m sitting down with Benny, Geronimo’s COO to talk about what it looks like to have a PROFITABLE business. The conversation we're having today is something usually only people within the academy have access to but after Benny found $100k after auditing just a couple of our studios

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25:54

How Kye Made His Studio a Second Home + Created a...

Geronimo Unfiltered ·

2025/01/07

What if the secret to tripling your revenue wasn’t about working harder… but working smarter?I’ve been talking a lot about consistency on the pod lately, and here’s the truth: you don’t need a million shiny strategies or the fanciest gear to level up your studio. The most successful gym owners aren’t unicorns with secret superpowers. They’re just laser focused on nailing the basics and doing it consistently. Kye, AKA Big Bro, and owner of G3 Narellan is living proof. His journey shows that

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35:43

How to Design a Business (and Life) That Works FOR...

Geronimo Unfiltered ·

2024/12/31

Are you running your business, or is your business running you? Every year, I meet studio owners hitting impressive targets but still feeling stuck, overwhelmed, and even burned out. Why? Because they’re chasing goals without setting the terms of how they want to live. Every other podcast is releasing New Years goal setting episodes right now, but I’m not going to do that. Instead, I’m teaching you how to build a business, and life… exactly how you want it. Remember – everything is either by

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21:41

Our Gift To You & 12 Life-Changing Lessons

Geronimo Unfiltered ·

2024/12/24

We have had some incredible conversations on the podcast this year and have some amazing guests and topics coming up for 2025. Today I’m summarising ALL of the lessons and learnings I’ve had from interviewing some of Australia’s best athletes, studio owners and business owners into 12 lessons that you can reflect on. Doing this will set you up for our goal setting episode next week and make sure that you NAIL 2025. Tune in to hear: The biggest takeaways from interviewing olympians, the 5th

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27:01

The Three Non-Negotiables That Will Drive MASSIVE...

Geronimo Unfiltered ·

2024/12/17

Are you grinding out 14 hour days and are still wondering why the numbers aren’t stacking up? Burnt out, fed up, and frustrated because you can’t figure out what’s actually broken? Then this episode is for you. Today, Soph and I are sitting down to talk about the three non-negotiables that every successful studio needs to implement if they want to see GROWTH in their businesses. You don’t have to want to be a millionaire, but if you want to change lives you need to make these changes. These

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59:47

“I Slept in My Warehouse to Build Muscle Republic…”...

Geronimo Unfiltered ·

2024/12/10

From the outside, so many brands look like they were always destined to be successful… But that’s not the case.Today’s guest, Vic from Muscle Republic, is here to share the real, unfiltered journey of what it takes to build a business that LASTS and all the road bumps that come with it. This isn’t a highlight reel. We’re diving into the raw, behind-the-scenes moments that nearly broke him… and how he pushed through it when most people would’ve walked away. We’re talking sleeping in his warehouse

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46:36

Bexy Wanted to Quit 3 Times & Now She’s TRIPLED Her...

Geronimo Unfiltered ·

2024/12/03

How do you stop burning yourself out when you’re trying to grow your studio?What’s the secret to building a team that thrives… without you running every single session? Why do so many gym owners hit eject the second things get tough… and how do you break that cycle for good? Today, I’m sitting down with Bexy, owner of BE-IT Windsor to get real on the journey you need to go on to run a successful studio. This episode is about the stuff nobody talks about. It’s about personal growth, breaking

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143 results

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