The Marketer"s Blueprint Podcast

"Your podcast doesn’t have to be perfect — it has to be real, engaging, and authentic. That’s what keeps people coming back." – Nathan GibsonWelcome back to The Marketers Blueprint Podcast, hosted by Nathan Gibson and recurring guest Gabe Arnold! In this exciting episode, we look into one of the most powerful tools for growing your business: podcasting! From setting the stage with a catchy name to mastering interviews and effective time management, we break down 7 essential tips for...

“Relationships drive everything.” - Nathan Gibson.Discover the balance between driving sales and nurturing brand engagement in this insightful episode of the Marketer's Blueprint Podcast. Host Nathan Gibson and guest Gabe Arnold delve into the importance of consistent customer interaction through storytelling, personalized recommendations, and tools like loyalty cards and progress bars. Plus, get expert insight into customer behavior and leveraging data analysis to drive retention a...

"Effective marketing isn't just about selling; it's about building relationships and achieving specific goals.” - Ashley Riley.In today’s episode of the Marketer's Blueprint Podcast, host Nathan Gibson and lead copywriter Ashley Riley discuss the importance of setting clear ad objectives for your marketing campaigns. They explore common ad objectives like awareness, traffic, leads, and sales, explaining when to use each one and how to tailor your ads for maximum impact.Key Takeaways:Don'...

“Your CTA should be the logical next step, not a leap of faith.” - Nathan GibsonIn this episode of The Marketers Blueprint Podcast, Nathan and Gabe dive deep into the art of crafting effective Calls to Action (CTAs). They explore how strategic CTA placement can direct your audience like a GPS, guiding them through their customer journey to maximize conversions. From discussing the psychology behind top, middle, and bottom funnel CTAs to sharing actionable tips on creating irresistib...

“Marketing is a balance of data and creativity; you have to enjoy making it.” - Kayla Miller This special episode is hosted by Nathan Gibson and features BME's lead marketing strategist, Kayla Miller, as they celebrate BME's 18th anniversary. They dive deep into the key marketing lessons they've learned over the years, from building strong client relationships to the importance of continuously learning and adapting in the ever-evolving marketing landscape. Listen in as they dis...

“People have incredibly strong bullsh** detectors. Authenticity always wins.” - Gabe Arnold In today’s episode of The Marketer's Blueprint Podcast, Nathan and Gabe discuss Facebook's evolution into a robust marketing platform. Learn essential tips for crafting winning content strategies, including the importance of authenticity and sharing both your wins and challenges. They also cover how to curate your feed for maximum engagement, repurpose strong content, and establish yours...

Welcome to the first official episode of The Marketer's Blueprint Podcast 🎉In this premiere episode, sales expert Nathan Gibson and Marketing Agency CEO Gabe Arnold discuss all things AI…And how many people are using it incorrectly???In this episode, we’ll discuss:How to leverage AI for idea generation, content creation, and strategy development.The benefits and pitfalls of using AI in your marketing mix. Why the human touch is still crucial in a digital world.➡️Plus, we give a sneak pee...

Welcome to The Marketer’s Blueprint Podcast, where we break down the latest trends, strategies, and B.S. in sales and marketing. Hosted by marketing and sales experts Gabe Arnold and Nathan Gibson, this duo filters out the noise and dives deep into real, actionable advice that drives profitable growth.Tune in each week for interviews with marketing experts, deep dives into successful campaigns, and unfiltered discussions on what’s really going on in the marketing world.Help support the show b...