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PODCAST

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals

Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author,

business management

All Episodes

18:06

31. The Top Mistakes Artists Make in Their Online...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/03/24

Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle? Let's talk about the top mistakes artists make in their online business, and particularly in their website. And guess what… I’ve made quite a few mistakes myself! I’m hear to spill the beans… Share the deets… I'll tell you where I messed up and what I forgot to account for, confessional-style. And I’m not stopping there... I’m bringing in observations from other people mistakes too

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17:55

30. Make It Easy to Get Art Sales From Your Website 🍀

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/03/17

What happens after someone clicks the call-to-action button on your art website or your workshop sales page?Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account? Let’s take a look at that today as we march forward with all things sales pages for artists this month. Today, I’ll teach you how to be super tactical with your sales page so that you have a process that works, and takes that sale straight to the bank for you! Stick with

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18:01

29. An Unconventional Way to Write Your Art Sales...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/03/10

Do you wish your website could actually help you sell more art? Do you wish your online presence could attract more buyers and sales? Are you ready to stop wasting time on a website that doesn't convert? Then you’re in the right place! As we continue with "all things sales pages" in the month of March, I’m excited to dive into a super important topic – web copy – the written content, or “copy” used on webpages. Since every website is a work is progress (and a sales page is no different)

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17:05

28. 3 Must-Do’s for Artists and Creative Business...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/03/03

Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there. How do you plan for this new line of business to be profitable for you? Is it possible to plan for it? Or does it simply happen organically? In today’s episode, we’re talking about what you can do to plan for online sales

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26:13

27. Are Early Retirement and Financial Freedom...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/02/24

It’s always helpful to hear different perspectives, especially when it comes to money-related planning for the future. Hi! I’m Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today I’m bringing a special guest into the classroom today to share a vision for what early retirement can look like. Pamela Reed is a certified life coach and financial strategist with a passion for

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21:08

26. Daily, Weekly and Monthly Time Management Tips...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/02/17

Raise your hand if time management seems to be a constant battle for you. If you find yourself wishing you had more time... "If I just had more time I could get these things done." Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day. Or from time to time, you find yourself unsure of how to start your day and get into a place of productivity. ✅ Today I’m sharing some daily, weekly and monthly time management tips to

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17:04

25. Achieve Continuous Success With This Goal Mapping...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/02/10

It’s time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. 👀🙈Instead, let’s recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. ✅ After all, isn’t it better to take what’s working and use it to consistently achieve results? That’s what we’re talking about in today’s episode of the Revenue Ready Creative podcast. I'll introduce you to the Continuous Goal Mapping Framework

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23:07

24. Curious About Passive Income on Etsy? Find...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/02/03

When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision. Or it might already be part of your revenue mix and you’re looking for ways to optimize what you already have. Passive income gives you what you’ve been looking for all along – consistent, predictable revenue that gives you more STABILITY and general ABILITY to pour time into the creative work and people you love. There are many passive income options out

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22:23

23. 7 Ways to Add Passive Income to Your Art Business

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/01/27

Are you struggling to balance creativity with financial success?Do you like the sound of passive income but don’t know how or where to start? Do you dream of consistent income year round, not just during market and festival season? Feeling like there isn’t enough time to start something new in your creative business? Then this episode is for you! Today, we’ll dig into 7 ways to add passive income into your art business. But if you really want to add additional revenue into your business, I

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19:57

22. Considerations for Your Mission and Vision Statement

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/01/20

Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world.From an personal perspective, both give you something to fall back on when you need a reminder of your "Why." For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People can get on board when they see that what you're doing aligns with them personally. Join me in this episode as I share two powerful experiences that

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20:48

21. Guidance for Your Q4 Review: Sales Tracking for...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/01/13

Need some guidance for reviewing your Q4 sales, communications, and overall efforts?Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December. You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for

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17:14

20. Artists, Here's a Plan for Keeping Your New...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/01/06

A common challenge we all experience with New Year's goal setting is figuring out how to sustain that energy and intention beyond the start of the year.You’ve seen those ads or memes about the new exercise bike or treadmill blending in with the furniture, being used as a clothes rack because over time, those exercise goals either change or fade away. Today, let’s talk about your plan for making your new years goals stick. You’ve got the goals, the intentions, the vision. Now lets get you a

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22:47

19. What Do These 2025 Creative Small Business...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/12/30

Hearing or reading about economic trends and predictions might cause you to think a little differently about how you’re doing things in your business. And how to prepare for uncertainty and change... After all, if you’re a commercial artist, designer, or creative business owner, get this – your customers are part of the economic trends you’re hearing about. So today I’m going over some of some buyer trends that are predicted for 2025 that might apply to you depending on where you are in the world

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18:02

18. How to Earn More in 2025

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/12/23

A new year is on the horizon. Pretty soon you’ll be starting a new semester of learning, testing, and growing in your creative business. But before that semester begins, let’s kick off this episode with a Pop quiz! Question: A self-employed artist wants to earn more in the year ahead. Should she: Have a revenue-ready plan that will lead to higher earning potential Asses the areas in which she wants to grow to see what’s working and what is not Raise her prices for services, product offerings and

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22:09

17. Turn End-of-Year Overwhelm and Anxiety into...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/12/16

Calling all workaholics! For creative small business owners, the end of year rush is particularly overwhelming. There are a lot of overlapping priorities. You’re wrapping up work, business, project commitments, commissions... You’re trying to make sales while gearing up for a new year with a desire to do things differently in your business. On top of all of that, you might have family commitments that require your attention – whether you’re keeping young children occupied while they’re out of

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20:48

16. How to Get More Commission Sales — Managing...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/12/09

Today’s episode is the second in the series, and it’s all about the customer’s point of view.If you're ready for more commission sales in 2025, then put on your customer hat (maybe it’s a fuzzy red and white hat for the holidays) and think about the custom commission process from the buyer’s point of view. Here's the common challenges with this. As sellers, it doesn’t always come naturally to see your own business from your customer’s point of view. In this episode, I walk through the customer's

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17:54

15. How Much Does a Custom Art Commission Cost?...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/12/02

Okay, here’s a common scenario:Someone out of the blue contacts you or stops by your booth at an art fair. They’re curious about how much it might cost if they hired you to make something for them. They want to know what the cost of a commission is. So what do you say? While it might be tempting to give them a solid number up front, doing so might actually limit you in the long run. Or worse, it might cause them to ghost you if they’re making a quick decision off of limited information. In this

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21:31

14. Thinking of Starting a Paid-Membership Community?...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/11/25

If you're curious about what it takes to start and maintain a paid membership community as part of your business offerings, today I’m chatting with just the gal for you. Since 2004, Christine Mighion has been hand crafting each piece of jewelry in her Northern Indiana studio. Using gold, silver, semi-precious and precious stones, her line is a balanced vision of organic and modern. Imperfections and irregularities that mimic the course of nature greatly inspire Christine. Her jewelry has been

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08:51

13. All the Planning in the World Means Nothing...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/11/18

Welcome back to class. Today, we’re talking about ONE KEY THING that’s absolutely essential to successful planning. All of the best planning in the world can go straight out the window if this one thing isn’t there. I’ve experienced it. You’ve experienced it. So let’s talk about the difference between having this one critical piece in place and not. With your best work, creative projects, sales, commissions, and opportunities ahead of you, this is one topic you won’t want to miss. Next

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22:56

12. What's in Your 2025 Creative Online Business...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2024/11/11

Raise your hand if you have a clearly defined budget and a strategy for investing in yourself as a small business owner in the year ahead. I don’t see a lot of hands up. Let me rephrase... Raise your hand if you’re not quite sure what to budget for, business-wise, or where to make minor shifts and adjustments to invest in yourself and your creative business. Okay, more hands are up now. When it comes to business budgeting, most people keep on keeping on with what they’re doing without making time

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73 results

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