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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

15:02

Should You Pay Quarterly Tax Estimates?

Keep What You Earn ·

2023/06/07

I have a non-traditional belief about quarterly taxes - don’t pay them! That’s not actually what I mean but I’ll share what I often recommend to clients. My intent behind sharing this is not to tell you what to do but to make you aware that there are different ways to think about things. This is one of the more fun things about working in taxes and accounting. We're given a set of guidelines to follow but we get to interpret those guidelines and apply our own approach. What you’ll hear in this

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33:02

Positioning Yourself Well for a Tax Strategist with...

Keep What You Earn ·

2023/06/06

Grant Dougherty is a fellow tax professional and has a passion for education. I align closely with this as education is one of my passions as well and is part of the reason that I created this podcast. Grant also has an amazing social presence as his content is very relatable and easy to understand which I love. Today, I’m picking his brain about the foundational financial elements that all business owners should have in their business. We also discussed the role that real estate can play in your

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44:30

Why We Don't Hire Financial Help Fast Enough

Keep What You Earn ·

2023/06/05

Today, I have a unique style of episode in store for you. We'll engage in a candid conversation with a business owner and delve into a question that I often have for new entrepreneurs: Why do they wait to hire a tax strategist for their business? Joining us for this discussion is Tanya Smith, a friend I met in the Brand Builders group. Tanya brings with her a wealth of experience as a branding and visual communications expert. She is the founder of WorkStory Creative™ and holds the title of

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11:16

What is an Asset vs an Expense?

Keep What You Earn ·

2023/06/02

This discussion aims to shed light on a seldom asked but valuable question, aiming to provide business owners with a comprehensive understanding of their expense options. Many business owners commonly opt for deducting the entire amount of an expense in a single year. However, it is crucial to note that if a particular purchase could be categorized as an asset, spreading the expense over multiple years becomes a viable option. This approach can effectively alleviate your tax burden over time.

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42:10

Creating Community in Your Business with Teri Yu

Keep What You Earn ·

2023/06/01

I am sitting down with Teri Yu, a serial entrepreneur with a wealth of experience in product development. Having previously worked at Asana and Microsoft, Teri brings a deep understanding of these fields to her endeavors. As a the founder of her startup Vibely, she successfully raised over $2.5 million and sold her company to the creators powerhouse Kajabi. Teri shares her journey of founding Vibely and the inspiration behind it. She shares the successes and mistakes she made along the way,

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11:10

Can You Deduct Your Clothing Purchases?

Keep What You Earn ·

2023/05/31

There is a common question amongst business owners of when you can deduct your clothing expenses from your taxes. There are a few circumstances where this is the case. I'll start by discussing the clear instances where clothing deductions are allowed, such as uniforms that are directly related to your job and clothing that bears your company logo. However, there are also some grey areas surrounding clothing deductions that I'll highlight where it may be more challenging to determine eligibility.

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45:47

Do You Take Time to Appreciate Success? with Amanda...

Keep What You Earn ·

2023/05/30

I am joined by Amanda McKinney, a recognized thought leader and coach on Accidental Entrepreneurship. Amanda is also the author of "Why Not You? An Accidental Entrepreneur’s Guide To Success" and host of "The Unapologetic Entrepreneur Podcast." Together, we discussed the importance of taking time to appreciate success. Amanda shared her insights on who is considered an accidental entrepreneur and what commonalities they have when it comes to defining their goals and success. We also talked about

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15:57

How Do I Know if I Need to Collect and Pay Sales Tax?

Keep What You Earn ·

2023/05/29

I want to tackle a question that plagues many business owners: Do I need to collect and remit sales tax? This can be a complex question depending on your type of business, how you operate, and who your customers are but by the end of the episode, hopefully you;ll have a bit more clarity. We'll discuss the factors that determine if sales tax applies to your business or services, understanding the concept of nexus, and how to determine which states require you to charge sales tax. Lastly, I'll

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18:21

Tips for Negotiating Business Deals

Keep What You Earn ·

2023/05/26

I am discussing the importance of negotiation in business and some tips to help you get ahead. Research and preparation are essential before entering any negotiation. Understanding the other party's position and alternatives can help you prepare. It's also crucial to understand who holds more leverage when going into the conversation. Another critical aspect of negotiating a deal is to not fixate on price but rather on the overall value that a deal can bring. And remember, think long-term. Look

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48:13

Synching Your Business with Your Cycle with Melissa...

Keep What You Earn ·

2023/05/25

I have the pleasure of speaking with Melissa Rodriguez, an inspiring force of nature who is not your average marketing expert. Melissa is a digital nomad and entrepreneur who has created a coaching business that helps female entrepreneurs tap into their unique feminine energy and menstrual cycles to unleash their full potential. During our conversation, Melissa shared with me her insights on cycle syncing in business and how it can be leveraged to increase productivity. She broke down the phases

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19:33

Which Financial Professionals Do You Need in Your...

Keep What You Earn ·

2023/05/24

When starting a business, it is important to have some professional assistance that fits the specific needs of your business. Generally, the first step is to hire a bookkeeper to compile and collect financial data and categorize transactions. This is important in making informed business decisions and preparing for taxes. It is not recommended for business owners to do their own accounting unless they have knowledge in the area. Then comes the question, who should you hire next? With so many

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45:06

Defining Your Vision for a Financially Free Life with...

Keep What You Earn ·

2023/05/23

I am joined by Brian Luebben, an Entrepreneur, Podcaster, and Real Estate Investor on the show today. Brian has created multiple remote income sources and achieved financial freedom, allowing him to live life on his own terms. Brian shares his journey of realizing that the traditional corporate life was not for him, and how he found his passion for traveling the world. He emphasizes the importance of understanding your passion and incorporating it into the life of your dreams. Brian also gives

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13:19

How to Handle a Negative Business Review

Keep What You Earn ·

2023/05/22

I want to discuss how bad reviews can actually be a positive opportunity for your business. I know that receiving negative feedback can be daunting, but it's important to remember that such reviews offer valuable insights into areas where your business needs improvement. Negative reviews can be emotionally taxing for business owners, and I understand this very well. It's important to manage your emotional response to such feedback. Bad reviews don't have to be a negative experience for your

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54:45

How to Build a Solid Financial Foundation in Your...

Keep What You Earn ·

2023/05/19

Tune into this replay of an interview that I did for The Chris Harder Show with Chris Harder. Here is the episode recap from Chris: One of the biggest mistakes I see new entrepreneurs make is that they start building their businesses in financial quicksand. I’m joined by fractional CFO and tax strategist Shannon Weinstein to break down how to set yourself up for success from day one. I ask Shannon about everything from writing off phone bills and meals to how to find the right tax

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26:51

Starting and Growing a YouTube Channel with Augie...

Keep What You Earn ·

2023/05/18

I have the pleasure of discussing YouTube and the online world of long-form content creation with YouTube expert, Augie Johnston. Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Augie shares how he got into YouTube as an early platform adopter and has maintained a presence through the years. We discuss a common objection that it's too late to get started on YouTube or create an online presence, and how

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16:28

Do You Need a CFO in Your Business?

Keep What You Earn ·

2023/05/17

Why might a business need a CFO? Some businesses feel that they have a good grip on their finances and can handle everything on their own, which may be true. But what if there were some opportunities being overlooked? It is important to have a grounded understanding of a business's financial numbers. As a fractional CFO myself, I am responsible for identifying these gaps and having tough conversations with CEOs to challenge their ideas and ensure focus on what is working and bringing in revenue.

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15:04

IRS Reporting Threshold for the 1099K - Roundtable Recap

Keep What You Earn ·

2023/05/16

I recently attended an IRS roundtable on the new 1099K reporting threshold. The 1099K is a form that businesses receive when they process credit card transactions over a certain amount. The upcoming reporting threshold change will affect the minimum income threshold required to receive a 1099K. During our conversation, we discussed what needs to happen for this change to go smoothly and what it means for business owners who receive a 1099K and potential issues that business owners and their tax

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14:02

The Importance of Communicating Expectations in Business

Keep What You Earn ·

2023/05/15

We often find ourselves disappointed when our expectations are not met, but have we set proper expectations in the first place? It's important to ensure that we have realistic expectations for the services we hire and the customers we serve. One key to setting proper expectations is to communicate them upfront. This means being clear about what we can and cannot provide, as well as any limitations or conditions that may apply. By doing so, we can avoid misunderstandings and disappointment down the

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55:29

How I Turned My Side Hustle Into My Full-Time Career

Keep What You Earn ·

2023/05/12

Tune into this replay of an interview that I did for The Side Hustle Show with Nick Loper. Here is the episode recap from Nick: This week’s guest took some of the skills she already had and then went out intentionally and found buyers for those skills. Shannon Weinstein is a CPA (Certified Public Accountant) who turned her fractional CFO (Chief Financial Officer)/tax strategy service at KeepWhatYouEarn.com into a full-time income stream — while still working a full-time job. Tune in to the

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17:10

Why 100% Employee Retention Should Not Be Your Goal...

Keep What You Earn ·

2023/05/11

My husband Jason joins me on the show to discuss the topic of employee retention. We explore why having 100% employee retention may not be positive for a business. We then discuss some tips on how to fill new roles as a business evolves, ensuring that the right talent is identified and cultivated for the organization's needs. For those feeling discouraged by employee turnover, Jason provides some valuable advice on learning from the experience and how to diagnose the problem. Whether you're an

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715 results

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