x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

31:24

Episode 78 - Fearless Growth with Amanda Setili

The Extraordinary Business Book Club ·

2017/09/11

'I'm actually shocked at what writing now means to me relative to what it would have meant before I wrote two books. I used to dread writing... now it's a way to structure my learning, it's a place to put my creativity. It's a place to create a sense of intellectual flow in my life.' Amanda Setili runs a consulting business, and she very deliberately uses her books to explore what fascinates her and what she loves to work on in order to attract the clients she's most interested in working with. In

en

28:30

Episode 77 - Independent Publishers Guild with...

The Extraordinary Business Book Club ·

2017/09/04

Bridget Shine, CEO of the Independent Publishers Guild in the UK, is at the forefront of the revolution taking place in publishing today. In this week's episode we discuss what it means to be an independent publisher, and from the author's perspective, what it's like to be published by an independent publisher. The old rules and divisions are breaking down, and there are fantastic opportunities for those with the will and the energy to explore them. She also has some great tips for approaching

en

32:26

Episode 76 - Think #Digital First with Warren Knight

The Extraordinary Business Book Club ·

2017/08/28

Warren Knight isn't your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with both hands. Today he helps companies around the world transform themselves into digital organisations. His book Think #Digital First came out of those conversations. First published in 2015, it's now in its second edition, but what's even more interesting to EBBC listeners is the way that Warren has

en

36:44

Episode 75 - Global Content with Pam Didner

The Extraordinary Business Book Club ·

2017/08/21

The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn't work out). She also explains how writing fits with her speaking and consulting activities: 'Working, writing and speaking, from my perspective they are interconnected and they are all related. The way I see it, if I can put an idea in writing, it

en

39:11

Episode 74 - Reader-centric writing with Matt Watkinson

The Extraordinary Business Book Club ·

2017/08/14

'If you want to be a good designer, you don't really bring an ego to the work, you listen to what people say and you try and design the most customer-centric thing that you can and I've tried my best to bring that mentality to writing. A book ultimately is a product.' Matt Watkinson's first book, The Ten Principles Behind Great Customer Experiences, won the CMI Management Book of the Year award, so it's clear this approach is working well for him. In this interview he explains how he set about

en

34:47

The Entrepreneurial Journalist with Sara Kelly

The Extraordinary Business Book Club ·

2017/08/07

While publishing's been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it's harder than ever to be a professional journalist. 'It's not that people aren't reading newspapers. It's just that they're not paying to read them anymore, so everybody wants content, but nobody is prepared to pay for it.' So to succeed in journalism today, or indeed in any type of content creation, it's not enough simply to write well:

en

34:28

Episode 72 - Book as Business Development with Daniel...

The Extraordinary Business Book Club ·

2017/07/31

'One of the drawbacks of working in the traditional publishing world is that they're very, very big on the idea that you need to go out and sell books. I've always thought of a book as something that should go out and sell the author, so the reason I write books is to get a message out there to connect with a lot of people. For me, it's more important that the book is out there doing its job, as opposed to just simply trying to sell the book. The book, for us, fits within a broader context of a

en

35:04

Episode 71 - The Independent Author with Orna Ross

The Extraordinary Business Book Club ·

2017/07/24

'Creative writing, creative publishing, creative living' That's Orna Ross's byline, and it sums up her empowered approach to life as an independent author. Having 'won the literary lottery' and secured a deal with a major publisher, she didn't expect to get involved in self-publishing. But when she became frustrated with the way things were going, she decided to experiment with self-publishing. 'I loved self-publishing from the start. I love creative freedom, and the control that you get. Yes, there

en

32:58

Episode 70 - The Best Bits

The Extraordinary Business Book Club ·

2017/07/17

Pure gold from the last nine episodes of The Extraordinary Business Book Club - insights, ideas and inspiration from some of the world's leading writers and some who've just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book's content Bernadette Jiwa (Hunch) on making time Cory Doctorow (author, blogger and activist) on the writing habit John Hall (Influence & Co) on discipline and content strategy Tim

en

28:18

Episode 69 - Content Marketing with John Hall

The Extraordinary Business Book Club ·

2017/07/10

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become 'top of mind' with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and how a book fits with that. He also explains the thinking behind his substantial appendix and his offer to connect directly with readers, and gives his tips on writing a book for anyone still

en

31:33

Episode 68 - Thriving Abroad with Louise Wiles

The Extraordinary Business Book Club ·

2017/07/03

Louise Wiles took part in the very first 10-day Business Book Proposal Challenge. As the deadline approached to submit the completed proposal for a chance to win a publishing deal, she hesitated. "I haven't sent it in. Am I going to send it in? Oh, I'm not sure." In the end, encouraged by her husband, she submitted it. Which is lucky, as it turned out to be one of the winners. In this week's episode, Louise describes how she and her business partner and coauthor Evelyn Simpson set up Thriving

en

49:30

Episode 67 - Copyright and creativity with Cory Doctorow

The Extraordinary Business Book Club ·

2017/06/26

'Computers and the networks that we connect to them, they're the nervous system of the 21st century.' And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn't serving the creators, or even the consumers. If you care more about people seeing and using your content than you do about restrictive copyright law, there are alternatives. Cory released several of his own books under Creative Commons licences, and in this inerview he explains why, and why it

en

35:11

Episode 66 - Carpe Diem with Roman Krznaric

The Extraordinary Business Book Club ·

2017/06/19

What does 'Carpe Diem' mean to you? In his fascinating new book, Roman Krznaric reveals how the meaning of this famous phrase has changed over time, and how it's been pressed into service as a rallying cry for both hard work and hedonism, mindfulness and political activism. He also talks about crowdfunding - he rejected a traditional publishing deal to publish this book through Unbound - footnotes, developing new ways to share ideas online, and creating a movement rather than just publishing a

en

33:17

Episode 65 - Sensemaking with Christian Madsbjerg

The Extraordinary Business Book Club ·

2017/06/12

'I wanted to write a book about how magical people are, as opposed to machines. How enormously efficient we are at understanding things, particularly each other, in a way that no machine will ever come close to doing.' Through his work with ReD Associates, Christian Madsbjerg helps companies make better decisions by better understanding what is meaningful to their customers. In a world of Big Data and machine intelligence, he argues, it's vital to remember the extraordinary power of human

en

33:07

Episode 64 - Independent Publishing with Helen Kogan

The Extraordinary Business Book Club ·

2017/06/05

Kogan Page is one of the world's leading business book publishers and one of the last big independents. The company has just celebrated its 50th birthday, and in this episode I talk to MD Helen Kogan - daughter of founder Philip - about what it means to be independent, what commissioning editors look for in a proposal, and some hands-on, down-and-dirty tips for writing a business book that sells. This is a fascinating glimpse into the workings of one of the truly great publishing houses, and to hear

en

36:02

Episode 63 - Storytelling & Reader Experience with...

The Extraordinary Business Book Club ·

2017/05/29

'How can I write books that people will read all the way to the end, they can open at any page and find something interesting or useful or inspiring or actionable, and they'll come back to again?' And with that question, Bernadette Jiwa - author of Difference: The one-page method for reimagining your business and reinventing your marketing, Marketing: A Love Story and most recently Hunch: Turn Your Everyday Insights Into the Next Big Thing - nails the question for any business book author. Discover

en

29:12

Episode 62 - The Year of the Book with Glenda Shawley

The Extraordinary Business Book Club ·

2017/05/22

I first met Glenda Shawley in January 2016 when she came along to my 'The Year of the Book' workshop, in which writing productivity guru Bec Evans and I helped a small group of entrepreneurs get clear on the book they wanted to write and plan how they were going to achieve it. By Christmas of that year, she was holding in her hand advance copies of Founded After 40: How to start a business when you haven't got time to waste, the first of the books to come out of that session (another one was

en

32:16

Episode 61 - Messy is Good with Tim Harford

The Extraordinary Business Book Club ·

2017/05/15

You've heard the mantra: 'Focus!' You know you need to niche. You understand that multi-tasking is inefficient, and you curse yourself every time your attention wanders from the one thing you know you should be working on. You're trying to put in place systems and processes to optimise how you work, and when things go wrong it feels like the universe is conspiring against you. Sound familiar? The good news is that it's not that simple. Tim Harford, the Undercover Economist and author of Messy: How

en

30:17

Episode 60 - The Best Bits

The Extraordinary Business Book Club ·

2017/05/08

It's time for another collection of The Extraordinary Business Book Club's Best Bits! Sit back and listen to half and hour of jaw-droppingly practical and powerful tips from the top writers and publishers featured in episodes 51-59, with some fascinating differences of opinion and approach: Mark Levy (Accidental Genius) on organising your ideas Lucy McCarraher (How to Write Your Book Without the Fuss) on the importance of structuring before you start Lisa Earle McLeod (Selling with Noble Purpose)

en

34:29

Episode 59 - Reinventing Publishing with Lou Rosenfeld

The Extraordinary Business Book Club ·

2017/05/01

Lou Rosenfeld is in the ideas business. He's a writer himself, and a speaker and trainer, and now with Rosenfeld Media he's created a distinctive approach to publishing that's based around ideas - and the community engaged with them - rather than books per se. His company supports the 'three-legged stool' of the ideas business, which Lou himself discovered as an author: 'I found that I really couldn't succeed with writing if I wasn't presenting, and I couldn't succeed with presenting if I wasn't

en

475 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...