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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:12:49

MM+M Podcast 10.26.22: How Theraflu is helping Black...

The MM+M Podcast ·

2022/10/26

Marc speaks with Haleon’s Sameer Rabbani about the GSK spinoff's latest Theraflu campaign and the reasons behind its focus on Black and Latina mothers. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:21:35

NBCUniversal's Lauren Zweifler and Yusuf Chuku...

The MM+M Podcast ·

2022/10/25

The two execs, members of the company's insights and research team, discuss the importance of identity and representation in health media. Click here for more information on the MM+M Media Summit. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:19:26

MM+M Podcast 10.20.22: FDA panel vote doesn’t go well...

The MM+M Podcast ·

2022/10/20

Lecia explains this week’s FDA advisory committee hearing on whether to withdraw Covis Pharma’s preterm birth drug Makena from the market, and what the case means for the agency’s larger accelerated approval pathway. She also speaks with a few of the winners at this month’s MM+M Awards ceremony. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the

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00:30:07

MM+M Podcast 10.13.22: Novartis maps a digital...

The MM+M Podcast ·

2022/10/13

Marc speaks with Novartis' Janie Vitlina and Ipsos' Steve Reeves about a new approach to understanding how information flows within treatment categories, and Lecia offers an update on HHS Secretary Becerra's comment that the government is considering further drug pricing regulation, including possibly "march-in" rights. Plus: highlights from the 19th MM+M Awards ceremony. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:16:21

How using real world data across channels can better...

The MM+M Podcast ·

2022/10/05

Building custom audience segments to create a more effective media mix www.swoop.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:45

MM+M Podcast 10.4.22: Olympic swimmer Allison Schmitt...

The MM+M Podcast ·

2022/10/04

Four-time Olympic swimmer - and 2022 MM+M Platinum Award honoree - Allison Schmitt says her toughest opponent was outside the pool. “We need organizations to step up” with more resources to help those battling mental illness, she says in this frank conversation. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:20:06

MM+M Podcast 9.27.22: Brands’ profound pandemic-era...

The MM+M Podcast ·

2022/09/27

Ben Osborne, of Siegel + Gale, sums up brands’ most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:52

MM+M Podcast 9.21.22: Gauging patients’ perspective...

The MM+M Podcast ·

2022/09/21

Tracey Yaw of Populus Media discusses new telehealth research, and MM+M senior reporter Lecia Bushak recaps reaction to President Joe Biden’s pandemic pronouncement, along with an inclusion event she attended that drew some big names from the policy realm. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:21:46

MM+M Podcast 9.13.22: Hearing aid industry poised to...

The MM+M Podcast ·

2022/09/13

In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:28:17

MM+M Podcast 9.6.22: Northwell's Ramon Soto on...

The MM+M Podcast ·

2022/09/06

Ramon Soto, chief marketing officer of Northwell Health, explains how he leveraged the Covid reset to reframe Northwell’s relationship with patients and increase its relevance among consumers in the highly competitive New York market. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:21:18

Data are no longer off-the-rack assets: They’re haute...

The MM+M Podcast ·

2022/08/30

Navigating our clients through their strategic imperatives for patients and HCPs requires all of us to think “bespoke.” Data help to deliver that thinking—from targeted, customized experiences to commercial teams equipped with the next best step. Signs and signals are ready for us to take and aggregate. We can be ready, nimble, and agile. pixacore.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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00:31:39

MM+M Podcast 8.23.22: Standing out despite the...

The MM+M Podcast ·

2022/08/23

Sheeza Hussain, chief commercial officer for remote patient monitoring firm Biofourmis, discusses commercial strategies in digital medicine during what’s been a relatively quiet investment period for health tech. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:57

Building a Talent Pool of the Future, a podcast...

The MM+M Podcast ·

2022/08/23

How do you find and develop talent beyond the tried-and-true avenues in healthcare marketing communications? Join IPG Health’s Lisa DuJat, Chief Talent Officer and Mariela Orochena, Director of Talent Acquisition as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process. Lisa and Mariela will also discuss IPG Health’s larger EDI strategy and ways that the network is embedding its principles throughout the key pillars of the

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00:14:41

Why privacy changes demand a better approach to...

The MM+M Podcast ·

2022/08/17

Building custom audience segments can help marketers better reach consumersCheck us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:51

MM+M Podcast 8.16.22: What’s really keeping pharma...

The MM+M Podcast ·

2022/08/16

The pandemic has shown pharma it’s not patient-centric. Now what? Hensley Evans, who leads the patient and consumer health practice at ZS Associates, drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:24:55

MM+M Podcast 8.9.22: The creators who visualized ‘the...

The MM+M Podcast ·

2022/08/09

MM+M Stephen Madden sits down with Janis Cohen, EVP and head of Havas Health and You’s medical communications at Village X, and Dan Weber, EVP/ECD of Havas Health and You H4B Boston, to talk about an important piece of pro bono work they did for non-profit Alessio’s Glad House to destigmatize and provide support for those suffering from mental illness. Follow us on twitter: @MMMnews Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:14:12

Live at Pharma USA: EMD Serono’s Dr. Maria Rivas,...

The MM+M Podcast ·

2022/08/05

MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development, which entails inviting a diverse group of patients to co-create on the design of clinical trials and continuously collaborating with them to ensure its treatments have value for a broader set of people.Check us out at: mmm-online.com Follow

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00:15:08

Live at Pharma USA: GSK’s Michael Petroutsas and...

The MM+M Podcast ·

2022/08/05

MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare, to talk about how trust-building manifests in the charge to become “patient-centric” by engaging throughout the disease journey and empowering better conversations.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read

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00:14:47

Live at Pharma USA: Organon CCO Wendy Lund on going...

The MM+M Podcast ·

2022/08/04

MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative at the Merck spin-off and brought it to life through a bold communications strategy encompassing organic social media content and other marketing channels.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of

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00:16:33

Live at Pharma USA: Kite CEO Christi Shaw on why cell...

The MM+M Podcast ·

2022/08/04

MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, A Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech utilized teamwork to navigate supply and travel constraints during the COVID-19 pandemic as it ensured patients with lymphoma were able to receive its pioneering CAR-T cell therapy.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more

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